Discount Stock Broker Market Size, Share, Industry Trend & Forecast 2030

Discount Stock Broker Market Overview:

Discount Stock Broker Market size is estimated to reach $45 billion by 2030, growing at a CAGR of 13.6% during the forecast period 2024-2030. The discount stock broker market offers low-cost trading services to investors, driven by increasing demand for cost-effective investment solutions, technological advancements, and regulatory changes promoting transparency and competition, these are the factors propelling the Discount Stock Broker Market growth.

For instance, Zerodha emerging as a leader with over 7.5 million customers. Offering zero brokerage on delivery and long-term trades. Zerodha emerging as a leader with over 7.5 million customers. Offering zero brokerage on delivery and long-term trades, highlights the growing preference for cost-effective trading platforms, driving the expansion of the discount stock broker market.

Market Snapshot: 

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Discount Stock Broker Market - Report Coverage:

The “Discount Stock Broker Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Discount Stock Broker Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

• The COVID-19 pandemic has had a significant impact on the discount stock broker market. As global markets experienced volatility and uncertainty, investors turned to online platforms for trading. The pandemic spurred digital trading, particularly benefiting discount stock brokers who invested in advanced platforms, such as mobile apps. For instance, in the United States, this led to a substantial increase in new accounts and trading activity, exemplified by Charles Schwab opening 1.2 million brokerage accounts in 2020. As a result of these factors, discount stock brokers saw a surge in new accounts and trading activity during the pandemic.

• The Ukraine Crisis has significantly affected the discount stock broker market, causing reduced trading volumes and heightened market volatility. This has posed profitability challenges for discount stock brokers. Additionally, regulatory changes prompted by the crisis have increased the competitive hurdles for these brokers, making it harder for them to rival larger, well-established brokerage firms.

 Key Takeaways:

• APAC Exhibits Fastest Growth in the Market

APAC is expected to grow at the highest CAGR during the forecast period 2024-2030. The region is witnessing a growing preference among investors for cost-effective and efficient trading services, driving robust demand for discount stock brokers. This trend reflects a desire for competitive pricing, streamlined trading platforms, and access to a wide range of financial instruments, as investors seek to maximize their returns while minimizing expenses. As the demand for discount stock broker services continues to rise, the market in the APAC region is poised for significant growth and innovation in response to investor needs.

For instance, Discount brokers have been making advances in the Indian stock market. The percentage share of pure-play discount brokers among all active NSE clients increased from slightly more than 25% in FY20 to 47% in FY21. As of FY23, their percentage of active NSE clients was as high as 60%. This significant growth highlights a strong preference for cost-effective and efficient trading services, as investors increasingly opt for discount brokers to access the stock market, driving the expansion of the discount stock broker market in this region.

• Order execution Register the Fastest Growth

In the Discount Stock Broker Market analysis, the order execution segment held the largest market share in 2023. Discount stock brokers offer low-cost trading services, attracting investors seeking cost-efficiency. Order execution speed and accuracy play a pivotal role in their popularity, as traders demand swift and reliable trade execution. Factors influencing this market include technology, regulatory changes, and investor preferences, impacting the competition and growth of discount brokerage firms.

• Institutional investors Leading the Market

The institutional investors held the largest market share of more than 30% in 2023. Institutional investors are fuelling the rapid rise of the discount stock broker sector. Investor growing demand for lower costs, increased transparency, and competitive execution quality have increased their participation, leading to a higher share of overall trading activity.

For instance, according to a Preqin analysis, institutional investors in North America raised $749.7 billion, or nearly half (49%) of the $1.53 trillion in total private capital raised globally between the second half of 2023 and the end of May 2023. This increase in institutional investment is likely to lead to increased demand for discount stock brokers, as institutions look to minimize their trading costs.

• The Rise of Online Discount Stock Brokers 

Online discount stock brokers experience increased active users due to growing demand factors such as lower commissions, user-friendly platforms, and access to a wide range of investment options. These factors contribute to the popularity of online trading platforms, attracting more investors seeking cost-effective and convenient trading solutions.

For instance, Groww's strong market presence was demonstrated by Zerodha, a well-known online broker in India, which trailed closely behind with a significant 19.4% share of active NSE clients. Investors increasingly favor the convenience, cost-effectiveness, and accessibility of online trading platforms, propelling the growth of this market.

• Competitive Landscape Impeding the Market Growth

The discount stock broker market faces intense competition, characterized by numerous firms engaging in fierce price wars to capture customers. In this highly competitive landscape, many brokers opt for low or even zero-commission trading strategies to maintain their competitive edge. This relentless pursuit of cost-effective solutions not only benefits customers but also poses challenges and pressures for companies to innovate and differentiate themselves in order to sustain market growth.

Discount Stock Broker Market Share (%) By Region, 2023

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Discount Stock Broker Market. The top 10 companies in this industry are listed below:

1. Fidelity Investments 

2. Webull Corporation

3. Interactive Brokers LLC

4. Robinhood

5. Charles Schwab Corporation

6. TD Ameritrade Holding Corporation

7. Zerodha

8. Upstox

9. E-Trade Financial Corporation

10. Ally Invest 

Scope of the Report: