Embedded Multimedia Card Market - Industry Analysis, Market - Forecast(2024 - 2030)

Embedded Multimedia Card Market Overview:

Embedded Multimedia Card Market size is estimated to reach $9.9 billion by 2030, growing at a CAGR of 3.1% during the forecast period 2024-2030. The Embedded Multimedia Card (eMMC) market is experiencing robust growth fueled by the rising demand for compact- storage consumer electronics such as smartphones and tablets which rely on eMMC for efficient and cost-effective storage solutions. This growth is further driven by the expanding Internet of Things (IoT) sector and the automotive industry's need for reliable and high-performance storage in infotainment systems and advanced driver-assistance technologies. eMMC (Embedded Multimedia Card) addresses this demand effectively by providing reliable and high-performance storage in a compact form factor. As the volume of data expands across sectors such as consumer electronics, automotive systems and IoT devices, the ability of eMMC to offer substantial storage capacity within a small footprint becomes increasingly valuable. 

As 5G networks roll out globally, there is an increasing demand for devices that can handle higher data speeds and more complex applications. The enhanced connectivity provided by 5G creates new opportunities for data-intensive applications, such as high-definition video streaming, augmented reality (AR), virtual reality (VR), and real-time data processing. These applications generate and require large volumes of data to be processed quickly and efficiently. Continuous innovations have brought substantial improvements in data transfer speeds, storage capacities, and overall performance. eMMC 5.1, for instance, offers faster read and write speeds, enhanced command queuing for efficient processing, and better power management, which extends battery life in portable devices. Additionally, increased storage capacities in newer eMMC versions meet the growing demands for more data storage in compact devices. These advancements make eMMC an appealing choice for manufacturers looking for high-performance, cost-effective storage solutions across various applications, from consumer electronics to industrial and automotive systems. 

Market Snapshot: 

Embedded Multimedia Card Market- Report Coverage:

The “Embedded Multimedia Card Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Embedded Multimedia Card Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

The COVID-19 pandemic not only disrupted supply chains but also reshaped consumer behavior, leading to a surge in demand for various electronic devices. With remote work becoming the norm, there was an increased need for budget notebooks and tablets, which often rely on eMMC storage. This spike in demand drove manufacturers to prioritize eMMC solutions, particularly in budget and mid-range devices, as consumers sought cost-effective options due to the pandemic. Additionally, the rise in home entertainment and online gaming, the adoption of smart home technologies, resulting in greater reliance on embedded storage in devices like smart speakers, security cameras, and home automation systems further fueled demand for devices incorporating eMMC storage. Moreover, the increased focus on health and wellness during the pandemic led to a rise in wearable devices such as fitness trackers and health monitors which also utilize eMMC storage

The Ukraine conflict exacerbated the existing semiconductor shortages that were already affecting the global market. With key suppliers in the region facing disruptions, manufacturers of devices that utilize eMMC storage have had to navigate challenges in sourcing materials, leading to potential production delays and decreased output. Moreover, the conflict has spurred increased military spending in some nations, shifting focus and investment away from consumer electronics and potentially impacting demand for eMMC storage in non-defense sectors. 

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Key Takeaways:

• Asia-Pacific Region Dominates the Market

The Asia-Pacific region leads the market driven by its substantial manufacturing capabilities and high demand for consumer electronics. Countries such as South Korea, Taiwan, China and Japan are central to eMMC production, with major manufacturers like Samsung and SK Hynix headquartered in these regions. For example, Samsung Electronics, a leading producer of eMMC chips based in South Korea plays a significant role in supplying eMMC storage for a wide range of devices. In August 2023, Samsung announced a plan to invest approximately $230 billion in its semiconductor business over the next 20 years to secure its leadership in the industry and meet growing demand to enhancing its production capabilities for various storage solutions, including eMMC. APAC region’s strong electronics market for smartphones, tablets and wearables fuels the demand for eMMC solutions while its expanding tech sector including advancements in IoT and automotive electronics further drives growth. The scale of manufacturing and cost advantages in Asia help sustain eMMC's competitive edge establishing it as the leading hub for both production and consumption of this technology.

• 128-256 GB is the Largest Segment

The 128-256 GB storage segment commanded the largest market value in 2023 driven by the rising demand for higher storage capacities across various applications especially in consumer electronics like smartphones, tablets and wearable devices. As these devices evolve and become more feature-rich they necessitate increased storage to handle large applications, high-resolution images and videos. Technological advancements have also enhanced data transfer speeds and efficiency within this storage range making it well-suited for applications that require quick access to substantial files. Additionally, manufacturers are increasingly integrating embedded MMC into industrial and automotive applications where dependable and robust storage is essential. The 128-256 GB range offers ample capacity for data-intensive operations while ensuring durability. The growing popularity of mobile gaming, multimedia consumption and the expansion of IoT devices further amplify the demand for larger embedded storage solutions, reinforcing the segment's leading market position. Furthermore, as cloud computing becomes more prevalent consumers are increasingly conscious of their storage needs, prompting them to seek devices with higher embedded capacities to complement their cloud usage. This heightened awareness has contributed to the surge in demand for the 128-256 GB segment, as users want the capability to store substantial amounts of data locally while taking advantage of cloud services.

• Consumer Electronics are Leading the Market 

Consumer Electronics held the largest market share of in 2023. In the eMMC market, smartphones represent the largest application within the wider consumer electronics sector. According to data from International Data Corporation (IDC) in July 2024, global smartphone shipments rose by 6.5% year-over-year to reach 285.4 million units in Q2 2024 marking the fourth consecutive quarter of growth and underscoring the persistent demand for smartphones. This significant production volume creates a robust market for eMMC storage. The dominance of smartphones is attributed to the high global output, where eMMC storage strikes an optimal balance of performance, cos, and efficiency. In the mid-range and entry-level smartphone segments there is a growing need for budget-friendly storage solutions. eMMC provides an effective combination of performance and affordability, making it an appealing choice for manufacturers looking to manage costs while satisfying user demands. As the demand for both budget and mid-range smartphones rises, eMMC continues to be the preferred option for internal storage. 

• Rising Demand for Compact Storage Solutions is driving the market

As electronic devices continue to evolve and become more compact there is a growing need for storage solutions that offer high performance while fitting within limited space. eMMC addresses these needs effectively by integrating both flash memory and a controller into a single, compact package. This makes it ideal for devices like smartphones, tablets and wearables where space is at a premium and efficient use of internal space is crucial. In particular, as devices such as smartwatches, tablets and wearable medical devices become more prevalent, the demand for compact yet reliable storage solutions like eMMC increases. The ability of eMMC to deliver robust performance in a small form factor helps manufacturers meet the design and functionality requirements of contemporary electronic devices, driving its adoption and market growth. Fitness trackers and smartwatches are prime examples of devices where compact storage solutions are crucial. These wearable health devices need to store data such as activity logs, health metrics and personal information in a small, energy-efficient form factor. eMMC is often used in these devices due to its ability to deliver reliable performance while fitting within the limited space available in wearable technology.

• Universal Flash Storage (UFS) as an Alternative Storage Technology

UFS technology with its superior data transfer speeds and enhanced performance capabilities has become increasingly popular in higher-end and mid-range devices. The increasing adoption of UFS technology in high-end and mid-range devices has put pressure on the eMMC market, which is now more concentrated in the budget segment. The shift reflects a strategic move by manufacturers to meet consumer demand for faster, more efficient storage in premium devices. For instance, UFS 3.1 offers read speeds up to 2.1 GB/s and write speeds up to 1.8 GB/s, which greatly surpasses the performance of traditional eMMC solutions. This superior performance is evident in flagship smartphones such as the Samsung Galaxy S series and Apple iPhones which use UFS storage to provide faster app launches and smoother multitasking. As UFS technology continues to advance and gain traction, eMMC faces significant competition especially in segments where high performance is crucial. 

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Embedded Multimedia Card Market. The top 10 companies in this industry are listed below:

1. Samsung Electronics Co., Ltd.
2. Micron Technology, Inc.
3. Western Digital Corporation
4.  Renesas Electronics Corporation
5. ATP Electronics, Inc.
6. SkyHigh Memory Limited 
7. ADATA Technology Co., Ltd.
8. Transcend Information, Inc.
9. Kingston Technology Company, Inc.
10. SK Hynix

Scope of the Report: 

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