Emulsion Pressure Sensitive Adhesives Market - Forecast(2024 - 2030)

The Emulsion Pressure Sensitive Adhesives Market is estimated to grow at a CAGR of 4.68% during the forecast period (2024-2030) and reach $14.1 billion by 2030, from around $10.2 billion in 2023. Emulsion Pressure-sensitive adhesive is adhesive which forms a bond when pressure is applied to join the adhesive with the adhered. Emulsion pressure sensitive adhesives are easy to use and have the ability to tackle adhesion challenges in a variety of substrates and coatings in packaging industry. It is also driven by the rising demand from the electronics industry, advertising, construction and automotive manufacturing sectors in emerging economies. These factors collectively propel the market forward.

The pressure-sensitive adhesives market is poised for substantial growth driven by several key factors. Increasing disposable income worldwide has spurred the demand for electronic devices, thereby amplifying the need for these adhesives. Urbanization and industrial growth have elevated the usage of emulsion pressure-sensitive adhesives in diverse applications such as advertising graphics, road traffic signage, and outdoor branding. This trend not only enhances market prospects but also opens significant opportunities for producers globally.

Furthermore, the building and construction sector's shift towards tighter building envelopes and greater focus on interior air quality bodes well for the increased adoption of emulsion pressure-sensitive adhesives. 

Additionally, the expanding automotive sector, especially in the production of electric vehicles, has widened the need for these adhesives, used extensively in gluing trim parts, affixing labels, and securing gaskets. Overall, the pressure-sensitive adhesives market is expected to grow globally in the forecast period (2024-2030)

The report: “Emulsion Pressure Sensitive Adhesives Market- Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the emulsion pressure sensitive adhesives industry.

By Product Type: Acrylic, PVA (Polyvinyl Acetate), EVA (Ethylene Vinyl Acetate), and Others.

By Application: Labels, Films, Tapes, and Others.

By End Use Industry: Construction, Automotive, Packaging, Medical and Others.

By Geography: North America, South America, Europe, APAC, and RoW.

•  Asia-Pacific dominates the emulsion pressure sensitive adhesives market owing to increasing demand from packaging, automotive and construction industries. As per the Ministry of Industry and Information Technology. The world's largest market for vehicles, both in terms of annual sales and manufacturing output, remains to be China. Emulsion PSAs are used in the manufacturing of automobiles to glue trim parts, affix labels, and secure gaskets. The need for emulsion PSAs has expanded as a result of the expansion of the automotive sector, especially the creation of electric vehicle

•  A Factor driving the growth of the emulsion pressure-sensitive adhesives market globally is the expansion of the global construction industry. Emulsion pressure-sensitive adhesive has characteristics that can shield a structure from environmental occurrences like rain, vapor infiltration, extremely cold or hot temperatures, and outside noise and with an average annual growth rate of 7.4% in construction, India will surpass Japan to become the third- largest construction industry. In the foreseeable future, this will fuel the demand for emulsion pressure-sensitive adhesives.

•  In 2023, 3M introduced the new 3M VHB Extrudable Tape, an automated, double-sided pressure-sensitive adhesive tape. This tape adheres upon pressure application and comes in rolls, allowing customers to shape it as needed. Unlike traditional rolls, this innovative adhesive unwinds from a spool and passes through an extruder before bonding two parts together. This approach eliminates waste generated by converters typically required for shaping, offering a more efficient and precise application method for various substrates.

 

The acrylic segment held the largest share of 84.5% in the emulsion PSA market with market share in 2023 as it is widely used in the packaging industry owing to properties such as high resistance to oxidation and water, and lack of yellowing and transparency, which allows the use of acrylic PSAs in major applications such as packaging tape, medical pads, protective films, optically clear adhesives, masking tapes, and hydrogels. Water-based emulsion acrylate PSA has a good development prospect in the field of adhesive innovation over the forecast period owing to the low cost and a broad performance range from ultra-removable to ultra-high adhesion depending on the formulation. Due to this benefit, the development of PSA based on acrylics is increasing greatly in a variety of labels and packaging. The PVA segment is the second largest segment in the emulsion pressure-sensitive adhesives market. PVA is used in automotive bonding, clear battery labels, and others.

Tapes segment held the largest share of 62.9% in the Emulsion Pressure Sensitive Adhesives market in 2023. By increasing their market with a variety of masking tape applications such as commercial and residential painting, paint peeling, and electroplating which are said to work well in a number of scenarios. Also, emulsion acrylics are frequently used in a wide variety of adhesive applications of insulation seaming tapes. Furthermore, tapes are used to repair small wounds. As a result, the rising incidence of accidents is likely to raise demand for medical tapes, resulting in significant market growth throughout the forecast period. For example, according to United Nations 2022 data, road accidents continue to be responsible for 1.3 million annual deaths and 50 million injuries worldwide. Road traffic injuries are currently the eighth greatest cause of death across all age groups in the world and are expected to rise to the seventh major cause of death by 2030.

Packaging segment dominated the emulsion pressure sensitive adhesives market in 2023 with a share of 46.85%. It also identifies as the segment having the highest CAGR of 5.31% between 2024 and 2030.  Emulsion Pressure sensitive adhesives are used in the manufacturing of containers, beauty products, warehouse boxes, jars, pharmaceutical and packaging and others. The user-friendly nature and instant bonding speed offered by tapes and self-adhesive labels are the major factors driving the product demand in the packaging industry. The use of Variable Information (VI) for shipping and tracking barcodes has rapidly risen across various industries due to the development of eCommerce and sophisticated inventory management systems, thus increasing the market for emulsion PSAs. For instance, according to the Indian Institute of Packaging (IIP), packaging consumption in India has surged 200% over the last decade. Furthermore, the Indian packaging industry currently utilizes more polymers than the global average.

Asia-Pacific (APAC) is projected to maintain the highest CAGR of 5.55% throughout the forecast period from 2024 to 2030. The economy of APAC is mainly influenced by the economic dynamics of countries such as China and India, but with growing foreign direct investment for economic development of South East Asia, the current scenario is changing. Countries in South East Asia are witnessing high growth in packaging, automotive and construction industry. China was the leading regional market, due to the availability of raw material and cheap labor. India is the second major market after China. The increasing growth in Real State (Building and Construction) sector especially in India, China, Japan and Indonesia is another key aspect to the growth of global emulsion pressure sensitive adhesives market. The data provided by National Investment Promotion & Facilitation Agency of India the Construction industry in India expects a growth rate of 5.6% per annum over the next 10 years, which will directly benefit the emulsion pressure sensitive adhesives market.

A significant element influencing the growth of the emulsion pressure-sensitive adhesives market globally is the expansion of the global construction industry. Emulsion pressure-sensitive adhesive has characteristics that can shield a structure from like rain, vapor infiltration, extremely cold or hot temperatures, and outside noise. By sealing locations like windows and doors, emulsion pressure-sensitive adhesive tapes can be utilized as an efficient alternative or complementary barrier throughout a building. Construction output is predicted to increase by 72% to $12.7 trillion by 2024, making up 14.2% of the global output. Along with the United States, some of the largest rising markets driving expansion are China, India, Russia, Brazil, and Poland. One of the main factors fueling the market's expansion is the government's increasing investment in the renovation of various residential and commercial structures in order to boost the economy of the specific country. In addition, the advent of technology for the production of building construction materials is speeding up the construction process and giving the materials new strengths. As a result, these variables continue to fuel the building construction market.

The market for pressure-sensitive adhesives is growing in response to rising consumer demand for lightweight, low- emission automobiles. In the automotive industry, hot adhesives and polymer-based adhesives are mostly utilized for panel lamination and trim. The automobile industry is also anticipated to enhance demand for such adhesives due to growing awareness of light vehicles with better fuel economy and emissions. As a result, increased demand for fuel-efficient automobiles is anticipated to drive market expansion. The market for pressure-sensitive adhesives is expected to grow as portable computers, cell phones, and tablets become increasingly popular and smaller. One of the well-known examples of electronic equipment miniaturization is the smartphone. The demand for these electronic devices is rising as urban populations are expanding and disposable incomes rise. Therefore, it is anticipated that the growing popularity of the miniaturization of electronic gadgets will hasten the market expansion of pressure-sensitive adhesives.

The benefits of products with minimal emissions of volatile organic compounds (VOCs) into indoor air are being recognized by a growing number of nations. Germany and France are the only European nations with regulations for decreasing product emissions, although Belgium is likely to introduce similar mandatory rules in 2014. Markets, where sustainable building programs (like LEED) and ecolabels (including EMICODE, GUT, Blue Angel, Indoor Air Comfort, and Indoor Advantage) are continuing to draw more and more consumers, are the strongest market drivers for low-emission products. Historically, despite the standards having certain similarities, Europe and the United States have used different methods to describe low-VOC products. The following details are among these similarities:

Title 17, Division 3 Chapter 1 - Air Resources Board Subchapter 8.5 - Consumer Products of the California Code of Regulations (CCR) All consumer products, including some adhesive products, are subject to Article 2's regulation of VOC emissions. The main is that CARB is updating the laws governing consumer aerosol goods, including some adhesive Items

Product launches, acquisitions and R&D activities are key strategies adopted by players in the Emulsion Pressure Sensitive Adhesives market. The key players in the Emulsion Pressure Sensitive Adhesives market include

1. 3M

2. Arkema

3. Advanced Polymer Emulsions Company, ltd.

4. Avery Dennison

5. Dow Chemical

6. Franklin International

7. H B Fuller

8. Henkel

9. Master Bond

10. Dyna-Tech Adhesive

•  In June 2023, Arkema has acquired a 54% stake in PI Advanced Materials, a South Korea-based producer of polyimide films. The acquisition of the majority stake from investor Glenwood Private Equity assumes an enterprise value of €728M

•  In January 2023, Avery Dennison announced that it has signed an agreement to acquire Thermopatch, Provider of label tapes, sealing tools, compressors, transfer, emblems & spare parts manufacturing service.