Event Management Software Market - Forecast(2024 - 2030)
Event Management Software Market Overview
Event Management Software Market size was valued at $5.1 billion in 2020, and
it is estimated to grow at a CAGR of 12.0% during 2021-2026. Rising demand for
event automation among marketers or organizers and the growing usage of social
media for event marketing and event planning and increased adoption of advanced
data analytics solutions is set to drive the market. Organizing of
international events and adoption of this software for event registration in
developed and developing countries will further enhance the overall market
demand for Event Management Software during the forecast period 2021-2026.
. The market growth
is attributed to the benefits of the event management tools including real time
threat visibility, vigilance of event safety, continuous compliance reports,
low operational cost, improved time management and others. The short term
impact of Covid-19 on events and thereby the software related to this is
projected to cause a major decline in 2020 with a slow recovery through 2022.
However post that market is expected to experience significant growth.
Report Coverage
The report: “Event Management Software Market Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Event Management Software Market.
By Component – Software
(Event Planning, Event Marketing, Venue Management, Analytics and Reporting, Event
Registration and Ticketing), Services (Professional, Managed).
By Deployment type - On premise,
Cloud.
By Organization size - Small,
Medium, Large.
By End user – Corporate,
Government, Third Party Planners, Education and Others.
By Geography - North America
(U.S, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain and Others),
APAC (China, Japan, South Korea, India, Australia and Others), South America
(Brazil, Argentina and Others), RoW (Middle East and Africa).
Key Takeaways
- North America had dominated the Event Management Software market in 2020 owing to early adoption of advanced technologies and high investments in adopting them.
- Acquisitions and partnerships of the companies had helped the companies in developing new software tools and expansion of the companies and this is poised to boost the event planning software.
- Rising demand for event automation and growing focus towards gaining actionable business insights from events are the major driving factors for the event or task management software solutions.
- Innovation in technologies and integration of event planning software with Artificial Intelligence (AI) technology is set to boost the event management software market.
Event Management Software, By Deployment Type, 2020
Event Management Software Market Segment Analysis - Software Type
Event Marketing is the fastest growing sector in Event Management
Software market and estimated to grow at a CAGR of 13.9%. Event management
software (EMS) should be equipped with a set of event marketing tools for
marketing to be done. According to the Event Marketing Benchmarks report, the
most effective channel for promoting an event is email. Earlier, organizers are
needed to depend on third-party email platforms in order to communicate with
attendees, sponsors and other key stakeholders. In current situation, mostly in
developed countries, organizers are using event management software tools for
marketing. The tools should be able to work with EMS contacts management tool
so that organizers can separate attendees and send only relevant information to
them. The software also enables organizers to easily build and beautifully
customized, on-brand emails. Some EMS platforms come equipped with additional
tools for promoting the events. For instance, Bizzabo’s Ticket Boost leverages
the power of social media to turn attendees into brand ambassadors and drive
registrations.
Event Management Software Market Segment Analysis - End User
Third-Party Planner is the fastest growing segment in Event Management
Software market and estimated to grow at a CAGR of 11.5%. Third Party Planners
have been the primary end users for Event Management Software. Event management
software proves to be highly beneficial for third-party planners when compared
to in-house planners, as the third-party planners plan more than a single
concert or show that occur at any time of the year. Some of the companies have
also employed geo-location and RFID data to make it possible for event
organizers to alert attendees about relevant booths, sessions, or meals, as
they make their way around the venue. Event planners use monetization features,
such as banner advertisements, sponsored push notifications, and premium
listings to increase revenues and boost their brands. Events.com’s proprietary
technology platform provided an event management software, which delivered
registration services, ticket cancellation insurance, sponsorship sales, and
management technology, for the 2019 Rite Aid Cleveland Marathon. Moreover, the
increasing frequency of cultural and sports events, such as the New York
Marathon, which is the largest in the world, may aid the market growth.
Event Management Software Market Segment Analysis - By Geography
North America dominated the Event Management Software market in 2019 with a share of 36.1%, followed by Europe and APAC. High adoption of new emerging technologies such as smartphones, AI and cloud platforms in U.S. region for event management is set to boost the market growth. The strong financial position allows it to invest heavily in the adoption of latest tools and technologies for ensuring effective business operations. Many of the major players such as Cvent, EventMobi, etouches, Ungerboeck, Bizzabo are headquartered in North America region which set to drive the event management software market due to high funding and investments. As North America is the major host to various international events, Enterprise companies are more likely to invest in this region, thereby driving the event management software market. The increasing demand for enhanced and efficient management of events in the region has led to partnerships between companies in the market and event organizers. For instance, in 2019, EventMobi has partnered with Swoogo to simplify the event management software tech stack. With this partnership, the software can be used with ultimate control and flexibility while automating the entire data integration process from registration to onsite engagement.
Event Management Software Market Drivers
Growing demand to capture actionable business insights from events
The event management software allows marketers or organizers to leverage
the benefits of real time data for extracting actionable business insights from
events that are required to drive organizational growth. Utilization of event management
software in events helps in saving time that is needed for manual processing.
Increasing B2B and B2C professional events need to facilitate networking and
engagement and they also need to serve a larger event strategy which
necessitates in depth analytics on event outcome. These analytics can help then
help event organizers in increasing return on investments and the overall
efficiency of their event strategy. Moreover, it helps organizations capture
and analyze attendees’ behavior, which helps them make effective business
decisions and this is set to increase the adoption of event management software
for events, thereby driving the market growth.
Integration of Artificial Intelligence (AI) technology
Innovation of event management software with integration of AI
technology drives the event management software industry. AI technology
such as Facebook chatbot on social media and event technology experts embed
this Chatbot functionality in order to communicate with people through stand-alone
event application on their website and develop a custom mobile app to increase
attendee engagement. AI is one of the crucial tool and it depends upon the
event professionals to use best out of it, according to their extensive idea to
improve event management. For instance, EverTitans is one of the major leader
in event interactive platform that integrated with many tools such as Zapier,
White label website, social media tools and many others. AI plays a crucial
role to develop empowering solutions, thereby driving the market during
forecast period.
Event Management Software Market Challenges
Lack of Design options and high price
One of the major challenge in event management software is design
choices that can be very basic and limited. The price can also vary greatly,
with the most sophisticated and popular systems normally coming at the highest
cost. High cost, lack of awareness about event management software in
developing economies and lack of skilled professionals is set to hamper the
growth of the event management software market.
Event Management Software Market Landscape
Product Launches, acquisitions and R&D activities are key strategies
adopted by players in the Event Management Software market. Event Management
Software top 10 companies include Active Network, Cvent, Event Booking, Arlo,
Attendify, Aventri, EventMobi, Arlo, Bizzabo, EventPro and among others.
Acquisitions/Technology Launches
- In June 2021, Canapii Used Amazon Web Services to develop their new online-focused Event Management Software. With help from Amazon Web Services (AWS) cloud-based technology, Canapii brought their event management software to market in record time and established the brand to go with it. Since, Canapii has helped companies like Hewlett Packard (HP) design and host engaging virtual events that include live-streamed content with real-time multilingual captioning, polling, Q&A, and more.
- In June 2019, Cvent had acquired DoubleDutch for mobile event technology. DoubleDutch is one of the major player in creating mobile and web applications. It is one of the major expert in creating platform which includes event registration technology, the event content management system to manage an event’s entire program and the event app for attendees. This acquisition has made DoubleDutch company in order to deliver its innovative technology solutions for event organizers including world class mobile event applications. Acquisition of other companies for expansion of their services is set to drive the Event Management Software market share.
Related Reports
LIST OF TABLES
1.Global Event Management Software Market By Component Market 2023-2030 ($M)1.1 Software Market 2023-2030 ($M) - Global Industry Research
1.1.1 Event Planning Software Market 2023-2030 ($M)
1.1.2 Venue Management Software Market 2023-2030 ($M)
1.1.3 Event Registration & Ticketing Software Market 2023-2030 ($M)
1.1.4 Event Marketing Software Market 2023-2030 ($M)
1.1.5 Analytics & Reporting Software Market 2023-2030 ($M)
1.2 Services Market 2023-2030 ($M) - Global Industry Research
1.2.1 Professional Services Market 2023-2030 ($M)
1.2.2 Managed Services Market 2023-2030 ($M)
2.Global Market By Deployment Type Market 2023-2030 ($M)
2.1 Cloud Market 2023-2030 ($M) - Global Industry Research
2.2 On-Premises Market 2023-2030 ($M) - Global Industry Research
3.Global Event Management Software Market By Organization Size Market 2023-2030 ($M)
3.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Global Industry Research
3.2 Large Enterprises Market 2023-2030 ($M) - Global Industry Research
4.Global Market By End-User Market 2023-2030 ($M)
4.1 Corporate Market 2023-2030 ($M) - Global Industry Research
4.2 Government Market 2023-2030 ($M) - Global Industry Research
4.3 Third-Party Planners Market 2023-2030 ($M) - Global Industry Research
4.4 Education Market 2023-2030 ($M) - Global Industry Research
5.Global Event Management Software Market By Component Market 2023-2030 (Volume/Units)
5.1 Software Market 2023-2030 (Volume/Units) - Global Industry Research
5.1.1 Event Planning Software Market 2023-2030 (Volume/Units)
5.1.2 Venue Management Software Market 2023-2030 (Volume/Units)
5.1.3 Event Registration & Ticketing Software Market 2023-2030 (Volume/Units)
5.1.4 Event Marketing Software Market 2023-2030 (Volume/Units)
5.1.5 Analytics & Reporting Software Market 2023-2030 (Volume/Units)
5.2 Services Market 2023-2030 (Volume/Units) - Global Industry Research
5.2.1 Professional Services Market 2023-2030 (Volume/Units)
5.2.2 Managed Services Market 2023-2030 (Volume/Units)
6.Global Market By Deployment Type Market 2023-2030 (Volume/Units)
6.1 Cloud Market 2023-2030 (Volume/Units) - Global Industry Research
6.2 On-Premises Market 2023-2030 (Volume/Units) - Global Industry Research
7.Global Event Management Software Market By Organization Size Market 2023-2030 (Volume/Units)
7.1 Small & Medium-Sized Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
7.2 Large Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
8.Global Market By End-User Market 2023-2030 (Volume/Units)
8.1 Corporate Market 2023-2030 (Volume/Units) - Global Industry Research
8.2 Government Market 2023-2030 (Volume/Units) - Global Industry Research
8.3 Third-Party Planners Market 2023-2030 (Volume/Units) - Global Industry Research
8.4 Education Market 2023-2030 (Volume/Units) - Global Industry Research
9.North America Event Management Software Market By Component Market 2023-2030 ($M)
9.1 Software Market 2023-2030 ($M) - Regional Industry Research
9.1.1 Event Planning Software Market 2023-2030 ($M)
9.1.2 Venue Management Software Market 2023-2030 ($M)
9.1.3 Event Registration & Ticketing Software Market 2023-2030 ($M)
9.1.4 Event Marketing Software Market 2023-2030 ($M)
9.1.5 Analytics & Reporting Software Market 2023-2030 ($M)
9.2 Services Market 2023-2030 ($M) - Regional Industry Research
9.2.1 Professional Services Market 2023-2030 ($M)
9.2.2 Managed Services Market 2023-2030 ($M)
10.North America Market By Deployment Type Market 2023-2030 ($M)
10.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
10.2 On-Premises Market 2023-2030 ($M) - Regional Industry Research
11.North America Event Management Software Market By Organization Size Market 2023-2030 ($M)
11.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
11.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
12.North America Market By End-User Market 2023-2030 ($M)
12.1 Corporate Market 2023-2030 ($M) - Regional Industry Research
12.2 Government Market 2023-2030 ($M) - Regional Industry Research
12.3 Third-Party Planners Market 2023-2030 ($M) - Regional Industry Research
12.4 Education Market 2023-2030 ($M) - Regional Industry Research
13.South America Event Management Software Market By Component Market 2023-2030 ($M)
13.1 Software Market 2023-2030 ($M) - Regional Industry Research
13.1.1 Event Planning Software Market 2023-2030 ($M)
13.1.2 Venue Management Software Market 2023-2030 ($M)
13.1.3 Event Registration & Ticketing Software Market 2023-2030 ($M)
13.1.4 Event Marketing Software Market 2023-2030 ($M)
13.1.5 Analytics & Reporting Software Market 2023-2030 ($M)
13.2 Services Market 2023-2030 ($M) - Regional Industry Research
13.2.1 Professional Services Market 2023-2030 ($M)
13.2.2 Managed Services Market 2023-2030 ($M)
14.South America Market By Deployment Type Market 2023-2030 ($M)
14.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
14.2 On-Premises Market 2023-2030 ($M) - Regional Industry Research
15.South America Event Management Software Market By Organization Size Market 2023-2030 ($M)
15.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
15.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
16.South America Market By End-User Market 2023-2030 ($M)
16.1 Corporate Market 2023-2030 ($M) - Regional Industry Research
16.2 Government Market 2023-2030 ($M) - Regional Industry Research
16.3 Third-Party Planners Market 2023-2030 ($M) - Regional Industry Research
16.4 Education Market 2023-2030 ($M) - Regional Industry Research
17.Europe Event Management Software Market By Component Market 2023-2030 ($M)
17.1 Software Market 2023-2030 ($M) - Regional Industry Research
17.1.1 Event Planning Software Market 2023-2030 ($M)
17.1.2 Venue Management Software Market 2023-2030 ($M)
17.1.3 Event Registration & Ticketing Software Market 2023-2030 ($M)
17.1.4 Event Marketing Software Market 2023-2030 ($M)
17.1.5 Analytics & Reporting Software Market 2023-2030 ($M)
17.2 Services Market 2023-2030 ($M) - Regional Industry Research
17.2.1 Professional Services Market 2023-2030 ($M)
17.2.2 Managed Services Market 2023-2030 ($M)
18.Europe Market By Deployment Type Market 2023-2030 ($M)
18.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
18.2 On-Premises Market 2023-2030 ($M) - Regional Industry Research
19.Europe Event Management Software Market By Organization Size Market 2023-2030 ($M)
19.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
19.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
20.Europe Market By End-User Market 2023-2030 ($M)
20.1 Corporate Market 2023-2030 ($M) - Regional Industry Research
20.2 Government Market 2023-2030 ($M) - Regional Industry Research
20.3 Third-Party Planners Market 2023-2030 ($M) - Regional Industry Research
20.4 Education Market 2023-2030 ($M) - Regional Industry Research
21.APAC Event Management Software Market By Component Market 2023-2030 ($M)
21.1 Software Market 2023-2030 ($M) - Regional Industry Research
21.1.1 Event Planning Software Market 2023-2030 ($M)
21.1.2 Venue Management Software Market 2023-2030 ($M)
21.1.3 Event Registration & Ticketing Software Market 2023-2030 ($M)
21.1.4 Event Marketing Software Market 2023-2030 ($M)
21.1.5 Analytics & Reporting Software Market 2023-2030 ($M)
21.2 Services Market 2023-2030 ($M) - Regional Industry Research
21.2.1 Professional Services Market 2023-2030 ($M)
21.2.2 Managed Services Market 2023-2030 ($M)
22.APAC Market By Deployment Type Market 2023-2030 ($M)
22.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
22.2 On-Premises Market 2023-2030 ($M) - Regional Industry Research
23.APAC Event Management Software Market By Organization Size Market 2023-2030 ($M)
23.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
23.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
24.APAC Market By End-User Market 2023-2030 ($M)
24.1 Corporate Market 2023-2030 ($M) - Regional Industry Research
24.2 Government Market 2023-2030 ($M) - Regional Industry Research
24.3 Third-Party Planners Market 2023-2030 ($M) - Regional Industry Research
24.4 Education Market 2023-2030 ($M) - Regional Industry Research
25.MENA Event Management Software Market By Component Market 2023-2030 ($M)
25.1 Software Market 2023-2030 ($M) - Regional Industry Research
25.1.1 Event Planning Software Market 2023-2030 ($M)
25.1.2 Venue Management Software Market 2023-2030 ($M)
25.1.3 Event Registration & Ticketing Software Market 2023-2030 ($M)
25.1.4 Event Marketing Software Market 2023-2030 ($M)
25.1.5 Analytics & Reporting Software Market 2023-2030 ($M)
25.2 Services Market 2023-2030 ($M) - Regional Industry Research
25.2.1 Professional Services Market 2023-2030 ($M)
25.2.2 Managed Services Market 2023-2030 ($M)
26.MENA Market By Deployment Type Market 2023-2030 ($M)
26.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
26.2 On-Premises Market 2023-2030 ($M) - Regional Industry Research
27.MENA Event Management Software Market By Organization Size Market 2023-2030 ($M)
27.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
27.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
28.MENA Market By End-User Market 2023-2030 ($M)
28.1 Corporate Market 2023-2030 ($M) - Regional Industry Research
28.2 Government Market 2023-2030 ($M) - Regional Industry Research
28.3 Third-Party Planners Market 2023-2030 ($M) - Regional Industry Research
28.4 Education Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Event Management Software Market Revenue, 2023-2030 ($M)2.Canada Event Management Software Market Revenue, 2023-2030 ($M)
3.Mexico Event Management Software Market Revenue, 2023-2030 ($M)
4.Brazil Event Management Software Market Revenue, 2023-2030 ($M)
5.Argentina Event Management Software Market Revenue, 2023-2030 ($M)
6.Peru Event Management Software Market Revenue, 2023-2030 ($M)
7.Colombia Event Management Software Market Revenue, 2023-2030 ($M)
8.Chile Event Management Software Market Revenue, 2023-2030 ($M)
9.Rest of South America Event Management Software Market Revenue, 2023-2030 ($M)
10.UK Event Management Software Market Revenue, 2023-2030 ($M)
11.Germany Event Management Software Market Revenue, 2023-2030 ($M)
12.France Event Management Software Market Revenue, 2023-2030 ($M)
13.Italy Event Management Software Market Revenue, 2023-2030 ($M)
14.Spain Event Management Software Market Revenue, 2023-2030 ($M)
15.Rest of Europe Event Management Software Market Revenue, 2023-2030 ($M)
16.China Event Management Software Market Revenue, 2023-2030 ($M)
17.India Event Management Software Market Revenue, 2023-2030 ($M)
18.Japan Event Management Software Market Revenue, 2023-2030 ($M)
19.South Korea Event Management Software Market Revenue, 2023-2030 ($M)
20.South Africa Event Management Software Market Revenue, 2023-2030 ($M)
21.North America Event Management Software By Application
22.South America Event Management Software By Application
23.Europe Event Management Software By Application
24.APAC Event Management Software By Application
25.MENA Event Management Software By Application
26.Active Network, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Aventri, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Cvent, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Eventbrite, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Xing Events, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Arlo, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Attendify, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Bizzabo, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Certain, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Eventbank, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Eventbooking, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Eventgeek, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.Eventmobi, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.Eventpro, Sales /Revenue, 2015-2018 ($Mn/$Bn)
40.Eventuosity, Sales /Revenue, 2015-2018 ($Mn/$Bn)
41.Eventzilla, Sales /Revenue, 2015-2018 ($Mn/$Bn)
42.Gather Technologies, Sales /Revenue, 2015-2018 ($Mn/$Bn)
43.Hubb, Sales /Revenue, 2015-2018 ($Mn/$Bn)
44.Meeting Evolution, Sales /Revenue, 2015-2018 ($Mn/$Bn)
45.Regpack, Sales /Revenue, 2015-2018 ($Mn/$Bn)
46.Signupgenius, Sales /Revenue, 2015-2018 ($Mn/$Bn)
47.Social Tables, Sales /Revenue, 2015-2018 ($Mn/$Bn)
48.Ungerboeck Software, Sales /Revenue, 2015-2018 ($Mn/$Bn)
49.Whova, Sales /Revenue, 2015-2018 ($Mn/$Bn)
50.Key Innovators, Sales /Revenue, 2015-2018 ($Mn/$Bn)