Fruit Beer Market - Forecast(2025 - 2031)

Fruit Beer Market Overview:

The Fruit Beer Market size is estimated to reach $519 Million by 2031, growing at a CAGR of 4.9% during the forecast period 2025-2031. Fruit beers are gaining popularity on account of their refreshing taste. They appeal to a wide audience, from beer enthusiasts to those who prefer non-alcoholic beverages. The growing demand for low- and non-alcoholic beverages drives the demand for fruit beer. Additionally, trends such as mindful drinking further propel market growth.

A major trend in the market is the growing demand for exotic flavors. Consumers look for unique, tropical flavors like passionfruit and mango which are gaining popularity. In June 2023, Samsaric Brewing Company, a brewery based in Bucks County, Pennsylvania, recently launched the Kamasutra Passionfruit Witbier, a wheat beer with passionfruit-infused brews. Another trend in the market is the demand for organic fruit beer. Due to the growing awareness of pesticide-free ingredients, there is a need for fruit beer crafted from organic ingredients. These trends reflect a shift toward premium, sustainable beverages to attract health-conscious and adventurous drinkers. Such factors positively influence the Fruit Beer industry outlook during the forecast period.

Market Snapshot: 

Fruit Beer Market - Report Coverage:

The “Fruit Beer Market Report - Forecast (2025-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the Fruit Beer Market.

Key Takeaways:

Europe is the Largest

Europe dominated the fruit beer market in 2024 driven by the presence of a large number of breweries and a growing preference for innovative flavors. Countries like Belgium and Germany traditionally brew fruit-based beers such as kriek (cherry beer) and lambics. Festivals and events such as Oktoberfest and Brussels Beer Challenge attract beer enthusiasts from all over the world to sample the region’s beer. For instance, the Brussels Beer Challenge 2024 witnessed 1,705 types of beer from all over the world, out of which 95 entries were fruit beer. Additionally, the high environmental consciousness in the region drives the use of natural ingredients. Moreover, increasing demand for low alcohol and non-alcoholic beverages among health conscious consumers supports the market's growth.

Cherry is the Largest Segment

Cherry is the most popular flavor in the fruit beer market on account of its rich, sweet and tangy flavors which pairs well with the maltiness of beer. Additionally, the vibrant red color of cherry beer is aesthetically pleasing making it a favorite for special occasions and celebrations. This flavor is enjoyed by many consumers and is also found in European countries, particularly in Belgium’s famous kriek lambics. In 2023, Mort Subite brewery in Kobbegem expected a total of 45,000 kilos of cherries to be processed into sweet beer. The brewery makes two types of Kriek (cherry beer)- standard Kriek and Oud Kriek. 

Bottles are the Largest Segment 

Bottles are a preferred packaging choice for consumers as well as breweries as they offer excellent preservation of flavor and carbonation. Additionally, glass bottles are eco-friendly and recyclable, aligning with the sustainability focus of many modern consumers. Bottled fruit beer is often associated with quality, making it a popular choice for premium and craft offerings. Their aesthetic appeal and reusability also contribute to their dominance, especially for gifting or special occasions. Retail channels, including supermarkets and specialty beer shops, heavily favor bottled fruit beer, further solidifying this packaging format as the largest segment in the market.

Demand for Non-Alcoholic Beverages Drives the Market

The increasing popularity of non-alcoholic beverages is driving demand for fruit beer as a flavorful and healthier alternative to traditional beer. Health-conscious consumers and consumers that abstain for personal or religious reasons opt for zero-alcohol fruit beer options. These beverages retain the authentic taste of beer while incorporating fruity flavors offering a refreshing and guilt-free indulgence. A study carried out by Bristol City Council and the Tobacco and Alcohol Research Group (TARG) of the University of Bristol in 2024 found that when an alcohol-free option was available, pubs and bars sold 51 fewer alcoholic pints on average. Breweries are also responding to the demand for non-alcoholic beverages by launching a variety of non-alcoholic fruit beers, further expanding the market and catering to a growing segment of health-aware drinkers.

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Fruit Beer Market. The top 10 companies in this industry are listed below:
1.    New Belgium Brewing Company
2.    Brouwerij Van Honsebrouck N.V.
3.    Anheuser-Busch InBev
4.    Joseph James Brewing Company, Inc.
5.    Lindemans Brewery
6.    Abita Brewing Co.
7.    Pyramid Breweries, Inc.
8.    Magic Hat Brewing Company
9.    Brewery Ommegang
10.    Wells & Young's Ltd

Scope of the Report: 

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