Global Stevia Sugar Blends Market - Forecast(2024 - 2030)

Global Stevia Sugar Blends Market Overview

The Global Stevia Sugar Blends Market size is estimated to reach $1.2 billion by 2027. Furthermore, it is poised to grow at a CAGR of 9.5% over the forecast period of 2022-2027. Sugar substitutes have been taking a grip over the market. The buyer’s perception has been dwindling of the beneficial aspects of artificial sugars and the beneficial factors of using low processed sugars. Hence, a blend of such offerings now allows for a better market reach. Stevia, however, is a natural sweetener obtained from popular garden flowers like asters and chrysanthemums. In regions such as South America and Asia, people have been mixing stevia with tea and other beverages for centuries. Stevia is approximately 250-300x times sweeter than natural sugar, with no additional carbohydrates, calories, or other artificial ingredients. Owing to such properties, it is extensively used in dietary supplements and other functional foods. However, their dominance lies in bakery products.

The concerning aspect of lifestyle-related diseases such as obesity and subsequent diabetes and liver diseases along with higher health consciousness amongst the masses owing to digital literacy has been a driving factor for the Global Stevia Sugar Blends Industry in the projected period of 2022-2027.

Global Stevia Sugar Blends Market Report Coverage

The report: “Global Stevia Sugar Blends Market Forecast (2022-2027)”, by Industry ARC covers an in-depth analysis of the following segments of the Global Stevia Sugar Blends Market.

By Type- White Sugar & Stevia Blend & Brown Sugar & Stevia Blend.

By Application- Food and Beverages, Dietary Supplements, Pharmaceuticals, and Others.

By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa)

Key Takeaways

• Geographically, North America’s stevia sugar blends market held a dominant market share in the year 2021. It is owing to the overall shift of focusing on health rather than taste, however, not withdrawing on various purposeful lifestyles. Additionally, obesity and other forms of sedentary lifestyle diseases amongst the masses of the population in the USA and Canada have aided the market growth. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to new product launches, rising health consciousness, and the overall disease burden associated with sugar consumption.
• The concerning aspect of lifestyle-related diseases such as obesity and subsequent diabetes and liver diseases along with higher health consciousness amongst the masses owing to digital literacy has been a key market driver. However, higher product costs along with strong metallic aftertaste are some of the ready challenges.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Stevia Sugar Blends Market Report.

Global Stevia Sugar Blends Market Segmentation Analysis- By Type

The global stevia sugar blends market based on type can be further segmented into White Sugar & Stevia Blend & Brown Sugar & Stevia Blend. White Sugar & Stevia Blend held a dominant market share in the year 2021. It is owing to its wide applicable properties in various baking and other purposes. Since it is free from molasses and has a fine white appearance. Further, as per various brand testimonials and reports, such blends allow for a 75% reduction in calories as compared to natural sugars. Moreover, a spoon full of sugar provides around 20 Kcal of energy-however, such blends only provide up to 5 Kcal-thereby reducing the chances of developing diabetes, which too at the same sweetness. Since stevia is 250-300 times sweeter than regular sugars-it allows for making a better blend, with an extremely low chance of aftertaste since sugar is added in low quantities. However, the brown sugar & stevia blend is estimated to be the fastest-growing, with a CAGR of 10.4% over the forecast period of 2022-2027. Brown sugar has been associated with healthy-when compared to white sugars. Hence, product perception would play a greater role. Brown sugar has molasses-which increases the nutritional composition by a slight percentage. The said nutritional composition is higher calcium, iron, and potassium values. Furthermore, such blends allow them to be used in baked goods which softer yet denser.

Global Stevia Sugar Blends Market Segmentation Analysis- By Application

The global stevia sugar blends market based on the application can be further segmented into Food and Beverages, Dietary Supplements, Pharmaceuticals, and Others. Food and Beverages held a dominant market share in the year 2021. It is owing to its widespread adoption in bakery products and beverages. Baked goods such as breads-cakes- and others need such adoption as stevia alone does not have properties of adding texture, caramelization, while not rising properly post bake. However, with the addition of minimal sugar, the said products are able to rise post-bake without rendering any after-taste, which is extensively common in the utilization of stevia. However, Dietary Supplements are estimated to be the fastest-growing, with a CAGR of 10.7% over the forecast period of 2022-2027. Nutritional offerings are extremely prevalent in any product, moreover, dietary supplement usage has been growing such as for products that can benefit diabetics. As per WHO, around 490 million people have confirmed diabetic Mellitus in 2020, which provides ample opportunities for marketers to push such dietary supplements into the market.

Global Stevia Sugar Blends Market Segmentation Analysis- By Geography

The global stevia sugar blends market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America, and Rest of the World. North America held a dominant market share of 31% as compared to the other counterparts in 2021. The region has had an exemplary past in average caloric consumption per day. As per FAO, the average American eats about 3600 calories per day, as per the designated calories intake of 2000-2500 a day. Moreover, the said number rightfully reflects the region’s prevalence of higher obesity and diabetes rates. As of 2018, around 42.4% of adults were termed obese in the USA. Moreover, Canadians have an obesity prevalence of 26.6%. Owing to such numbers, the marketers have adopted various products which can fulfill the taste need of a sugary product while also relying on stevia to reduce the growing epidemic concerns. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to the growing awareness pertaining to the ill effects of table sugar consumption and the availability of artificial sugar products and blends. Furthermore, bakeries and other associated industries have now successfully started product lines with reduced sugar or low sugar. The following factors would now allow the market to grow.

Global Stevia Sugar Blends Market Drivers

The growing prevalence of lifestyle-related diseases such as obesity and diabetes have been among the keen market drivers

Obesity has been a growing concern and has taken grip over the young and adults alike. Sugar and processed sugar products have been often linked with incidences of obesity and subsequent diabetes. Moreover, around 40% of American adults aged over 20 have been termed obese, and similar statistics follow the rest of the world. WHO and other allied health service authorities are now pushing forward to introduce a sugar tax on manufacturers to reduce their heavy alliance over-processed sugar in any or every product. For example, as per the Australian Medical Association- a tax of 40 cents per 100 grams of sugar can help in reducing the consumption of non-nutritional sweetener drinks by up to 12-18%. The said move has taken immense traction since AMA announced that around 2.4 billion liters of sugary drinks are consumed each year in the said region. High sugar diets have led to diabetes around the world-thereby with the availability and use of natural sugar substitutes such as stevia with zero additional calories and no incidence of spiking blood glucose levels can successfully aid the growing concern amongst the world authorities.

The rising health consciousness fueled by digital literacy and product launches has been a supporting driver for market growth

Health-conscious consumers are seeking nutritional offerings-particularly snacking options which allow them to prioritize health over everything else. As per a survey from a renowned company, it was found that around 67% or two-thirds of the Europeans state they would limit their intake of processed sugars. Further, raw sugar now occupies the same devilish position that fat occupied twenty years ago. Moreover, Europe became the region with the highest number of food and drink launches with low or no-added-sugar labeling. Companies have been progressing their thoughts through interviews compelling that the market would be filled with novel creations which would have low sugar/ reduced sugar dependent on artificial sweeteners such as stevia. The trends are common-irrespective of the countries within regions. For example, German consumers (48%) confirmed that low sugar content or a mix of sugar and other blends is one of the predominant factors while shopping for healthy food. Owing to such reasons-the market is positioned favorably.

Global Stevia Sugar Blends Market Challenges

A complex market structure and demand parameters fueled by strong metallic taste are some of the factors impeding market growth

Consumer demand pertaining to sugar products is extremely complex, and marketers are extremely confused about wants and demands. For example, within Sweden- consumers have told researchers that they do not want to levy their interest in artificial sugar or alternative sugars. However, sales data are processed to tell those products such as Nije Pro Pud- a heavily demanded product is sweetened with sucralose and acesulfame-K. Further, UK consumers conveyed that the overall yogurt consumption was bought down YoY basis of 10%-however, sales of luxury ice cream saw an increment sale of 10%-which has around 40% of processed sugar. Additionally, stevia’s chemical compounds interact with both bitter and sweet receptors-thereby leaving a strong aftertaste of bitterness. Owing to such reasons the market’s growth is hindered.

Global Stevia Sugar Blends Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Stevia Sugar Blends Market. The top 10 Global Stevia Sugar Blends Market companies include:

1. Purevia Blends
2. Truvia
3. Almendra Stevia
4. Sun Fruits
5. Stevia Biotech
6. NOW Foods
7. Niutang Chemicals
8. Magicleaf Stevia
9. Whole Earth Sweeteners
10. Natural Stevia Sweetener

Recent Developments

• In March 2022, Uncle Matt’s Organic, Clermont, Fla., announced the launch of Matt50 Orange Juice Beverage. Matt50 contains half the sugar and calories as regular orange juice and is boosted with 100% daily value of vitamin C, plus prebiotics and probiotics for gut health and immune support. Uncle Matt’s Organic Matt50 contains organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.
• In January 2022, Codex Alimentarius- International Food Standard Safety Authority adopted the specification of four stevia technologies- which includes Sweegen’s Bioconversion. The significance of the adoption is that there is now a more streamlined approach to regional adoption of new production technologies. This will provide greater access to less common and better-tasting steviol glycosides at scale and a more sustainable supply of sugar-like tasting ingredients.
• In April 2020, Ingredion Inc and Pure Circle Limited have announced that the former company would take up to 75% of the stake in the latter’s company. Pure Circle is a leading producer and innovator of stevia sweeteners for the global food and beverage industries. Ingredion is a leading global provider of plant-based ingredient solutions to diversified industries. Ingredion has further communicated that sugar reduction has been one of Ingredion’s five specialties and stevia would be a core product within its sugar reduction portfolio.

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