Toilet Rim Block Market - Forecast(2024 - 2030)

Toilet Rim Block Market Overview

The Toilet Rim Block market size is forecast to reach US$2.5 billion by 2030, after growing at a CAGR of 5.2% during 2024-2030. Toilet rim blocks include various materials and formulations specifically designed to ensure hygiene, deodorization, and ease of use in bathrooms. In the household and commercial cleaning sectors, toilet rim blocks play a crucial role in maintaining cleanliness, reducing bacteria buildup and providing a lasting fragrance while also promoting water efficiency and reducing the need for frequent cleaning. The growing emphasis on hygiene, the rising demand for long-lasting and fragrant cleaning solutions and the toilet rim blocks help conserve water indirectly by keeping the toilet bowl cleaner for longer periods, which can reduce the need for frequent flushing are expected to drive the market during the forecast period.
A major trend in the market is the consumer demand for eco-friendly products. As consumers become aware of the environmental impact of chemicals and single-use plastics, they seek sustainable toilet cleaning solutions. For instance, Henkel’s European brand Bloo introduced a new biodegradable and plastic-free toilet rim block as part of its sustainability efforts.. Another trend in the market is the integration of advanced cleaning technologies. Smart cleaning technologies now feature in some rim blocks, with innovations like controlled fragrance release, color-changing indicators and natural antimicrobial agents to enhance hygiene and maintain freshness between flushes. These advancements help improve user experience, enhance bathroom hygiene and reduce the environmental impact of cleaning products.

Market Snapshot: 

Toilet Rim Block Market - Report Coverage:

The “Toilet Rim Block Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Toilet Rim Block Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

Due to COVID-19, the toilet rim block market was significantly impacted. Lockdowns and hygiene awareness prompted increased demand for cleaning products, including toilet rim blocks as households and commercial spaces sought effective sanitation solutions. However, disruptions in the supply chain and manufacturing delays affected the availability and distribution of these products.
.  The Russia-Ukraine war affected the toilet rim block market as well. The conflict led to rising raw material costs and supply chain disruptions impacting production and pricing. This shift underscores the growing demand for eco-friendly and affordable materials in the toilet rim block industry. Companies are increasingly focusing on sourcing sustainable ingredients and employing innovative production methods to create environmentally responsible products. These advances aim to maintain product quality and accessibility while reducing environmental impact, ultimately meeting both consumer expectations and market needs for sustainable alternatives.

Key Takeaways

Solid Blocks are the Leading Segment

Solid blocks are the largest type in the toilet rim block market due to their durability, long-lasting fragrance and ease of use. These products are widely preferred for maintaining toilet hygiene in both household and commercial settings. Solid blocks offer consistent release of cleaning agents and fragrance with every flush ensuring continuous freshness and bacteria control. Their compact nature also makes them convenient for installation and replacement. Moreover, the increasing focus on eco-friendly products has led to the development of biodegradable solid blocks which are gaining popularity as sustainable alternatives. For instance, Henkel’s European brand Bloo launched a new line of biodegradable, plastic-free toilet rim blocks aimed at reducing plastic waste and promoting eco-friendly cleaning options. These blocks are designed to minimize plastic waste while maintaining effective cleaning and deodorizing performance, aligning with growing consumer demand for environmentally friendly products. This initiative aims to replace thousands of tons of single-use plastics and reduce environmental impact without compromising product efficiency.

Households are the largest segment by Application

Households represent the largest application segment in the Toilet Rim Block market due to the rising emphasis on home hygiene and the convenience of automated toilet cleaning. As awareness of hygiene and sanitation has increased, especially post-COVID-19, more consumers are seeking effective, hands-free cleaning solutions for their homes. According to a report by the Global Hygiene Council, regular use of cleaning agents like toilet rim blocks helps significantly reduce bacteria and odor in bathroom environments contributing to overall household health. Household toilet rim blocks are designed to release controlled amounts of cleaning and deodorizing agents, ensuring long-lasting results between cleanings. Additionally, the growing availability of various fragrances and eco-friendly options caters to consumer preferences further driving the demand in this segment.

APAC Dominates the Market

The Toilet Rim Block market is led by the Asia-Pacific (APAC) region, driven by specific factors The growing demand for toilet rim blocks in urban areas is being driven by specific factors like hard water, which can cause significant limescale buildup in toilets, especially in regions with mineral-rich water supplies. This limescale buildup is not only unsightly but also creates an environment conducive to bacterial growth, making effective cleaning solutions essential. Additionally, as urban residents increasingly seek convenient and time-saving solutions to maintain hygiene standards, rim blocks that offer consistent cleaning and descaling have become popular, especially those equipped with powerful descaling agents that address hard water-related challenges directly. Additionally, heightened awareness around hygiene, supported by public health campaigns, and improved access to modern retail channels further boost demand for these products in the region. Major countries such as China, India, Japan, South Korea, and Indonesia have witnessed increased demand for household and commercial cleaning products. The growing urban infrastructure in Asia-Pacific, combined with initiatives like India’s Swachh Bharat Mission, which has built over 100 million toilets, drives demand for easy-to-use toilet cleaning products like rim blocks. Such programs emphasize sanitation and hygiene, boosting adoption in residential and commercial spaces across the region.

Growing Awareness of Hygiene to Drive the Market

Global health and hygiene concerns, especially following COVID-19, have significantly boosted demand for sanitation products, including toilet rim blocks. Studies reveal that poor sanitation contributes to around 432,000 diarrheal deaths annually worldwide, according to the WHO. This awareness has prompted both households and businesses to maintain cleaner environments to prevent health risks associated with inadequate sanitation. The International Association of Plumbing and Mechanical Officials (IAPMO) conducted a survey in revealing that over 60% of consumers prioritize products that enhance sanitation in shared spaces. This aligns with growing interest in hands-free functionalities, such as those found in toilet rim blocks, which help maintain cleanliness with every flush, indicating a steady demand for these products in the future

Environmental Concerns Over Chemicals to Hamper the Market

Toilet rim blocks often contain chemicals like quaternary ammonium compounds (quats), sodium hypochlorite (bleach), and phosphates, each with distinct environmental impacts, especially on aquatic ecosystems. Quats, for example, are potent against bacteria and viruses but degrade slowly, allowing them to accumulate in water systems and potentially harm aquatic life. Studies indicate that quats can disrupt cell membranes in aquatic organisms, leading to growth and reproductive issues. Sodium hypochlorite, or bleach, is another disinfectant commonly found in toilet products; it can degrade into byproducts like chloramines and trihalomethanes, which are toxic to fish and contribute to water quality degradation. Phosphates, while effective against mineral buildup, contribute to eutrophication, encouraging excessive algae growth and creating oxygen-depleted dead zones unsuitable for aquatic life. The inclusion of these chemicals in toilet rim blocks presents a significant challenge as environmental awareness and regulations grow. As these products are flushed and eventually reach natural water bodies, the long-term environmental impact is of mounting concern. Regulatory bodies are increasingly scrutinizing these effects, urging manufacturers to create alternatives that balance efficacy with environmental safety, pushing the market to align with stricter regulations and shifting consumer expectations for eco-friendly products.  

Key Market Players

Global Toilet Rim Block top 10 companies include:
1.    Henkel AG & Co. KGaA 
2.    Reckitt 
3.    S.C. Johnson & Son, Inc. 
4.    Unilever 
5.    The Chlorox Company
6.    Willert Home Products
7.    Dongguan Commodity Co., Ltd. 
8.    Astonish 
9.    Airpure 
10.    Zoflora

 Scope of the Report: