Multichannel Campaign Management Market - Forecast(2024 - 2030)
Multichannel Campaign Management Market Overview
The Multichannel Campaign Management Market size is forecasted to reach US$8.9 billion by 2027, growing at a CAGR of 15.3% from 2022 to 2027. This growth is mainly attributed to digitalization across various industries and an increase in data transfers through a number of channels. As the usage of smartphones and the internet has drastically increased, the volume of data transfers has also grown. This technological growth has increased the adoption of multichannel campaign management systems. Additionally, a high degree of competition in the digital marketing industry has encouraged enterprises to adopt marketing automation processes through digital signage, content marketing and event triggering. As modern-day consumers are getting more preferential, the need for a marketing automation process is also growing. Processes such as digital signage, content marketing and event triggering help to promote and offer services to engage customers and help them buy their preferred product. Due to these factors, the adoption of management systems is increasing which, in turn, boosts the Multichannel Campaign Management industry.
Report Coverage
The report: “Multichannel Campaign Management Industry
Outlook – Forecast (2022-2027)” by IndustryARC, covers an in-depth analysis
of the following segments in the Multichannel Campaign Management industry.
By Service Type: Consulting Services, Training and Support, System Implementation and Integration.
By Applications: Advertising, Campaigning, Enterprising and Others.
By End-user Industry: Pharmaceuticals, Healthcare, Travel and Tourism, Retail, Media and Entertainment, Telecommunications and IT, BFSI and Others.
By Geography: North America (the US, Canada and Mexico), South America (Brazil, Argentina and Others), Europe (the UK, Germany, France, Italy, Spain and Others), APAC (China, Japan, South Korea, India, Australia and Others) and the RoW (the Middle East and Africa).
Key Takeaways
- Adoption of cloud-based deployment model in Multichannel Campaign Management Market is analyzed to grow at a significant rate. This growth in the cloud-based segment is attributed to increasing digitalization, process automation and rising adoption of multichannel campaign management systems for better productivity and operational efficiency.
- In the Multichannel Campaign Management Market report, the retail industry is expected to grow at the highest rate during the forecast period. This is primarily due to technological advancement in digitalization, rising demand for predictive analysis, advanced mobility solutions and other factors.
- North American region dominated in the Global Multichannel Campaign Management Market report in 2022, attributed to the rapid digitalization and competition within the industries to provide consumers with the highest product satisfaction.
Multichannel Campaign
Management Market Segment Analysis - by Deployment Model
The cloud-based deployment segment in the Multichannel Campaign
Management Market report is analyzed to
grow with the highest CAGR of 16.2% during the forecast period. Increasing digitalization
and the need for marketing automation play a key role in the growth of this segment.
In March 2022, the FICCI-EY report stated that India’s digital
marketing grew 25% from the previous year and amounted to US$ 6.8 billion. As
more consumer data are being collected, cloud-based systems are needed to analyze
data to gain insights into customer behavior and purchasing patterns. As a
result, these factors are encouraging the adoption of cloud-based systems which, in turn, changes the Multichannel Campaign Management industry outlook.
Multichannel Campaign Management Market Segment Analysis - by End-user Industry
Based on the end-user industry in the Multichannel Campaign Management Market
report, the retail industry is expected to grow at the highest CAGR of 16.5%
during the forecast period 2022-2027. Rapid digitalization has played a vital
role in transforming the retail industry. Consumers are becoming
preferential about when and how they want to be reached by brands. Therefore,
multi-channel retailing gives target customers the choice of where to buy
through event triggering, optimizing the experience on the most relevant sales
channels. With access to a variety of retail outlets such as websites and social
platforms, the customer expects personalized communications. Retailers can
determine how customers prefer to communicate and respond accordingly by
adopting a multichannel campaign management system. According to an SAP SE
survey, 74% of businesses increased sales with an even multichannel strategy,
64% increased consumer loyalty & acquisition and 57% improved customer
experience. These factors boost the adoption of Multichannel Campaign Management systems in the retail industry. These factors help the Multichannel Campaign Management Market size grow.
Multichannel Campaign Management Market Segment Analysis - by Geography
The North American region dominated the global market for Multichannel Campaign Management with a market share of 33%. It is also analyzed to have significant growth over the forecasting period. This is primarily attributed to the country’s strong BFSI, IT & Telecommunication, Retail and Manufacturing sectors and the presence of major manufacturers. Additionally, due to the high level of investment in advanced technologies such as machine learning and artificial intelligence by manufacturing companies, the North American Multichannel Campaign Management Market is expected to grow rapidly. According to PubMatic, Inc., the US spending on mobile advertising was the largest amounting to US$117.97 billion against US$ 90.72 billion in 2020. Thus, these factors are set to transform the Multichannel Campaign Management Market outlook in the North American region.
Multichannel Campaign
Management Market Drivers
Rising demand for the marketing operations of businesses on multiple channels and data-driven analytics:
Businesses
have begun to implement large marketing and sales budgets to help
their respective products and services penetrate various market spaces. Therefore, marketers
are trying to discover cost-effective and high-return digital marketing
solutions that outperform traditional marketing methods. Additionally,
companies are investing heavily in AI technologies, machine learning and
predictive analysis as they provide granular market data in detail. These
details can eventually be used to create customized experiences for a huge
number of target customers. Key players such as Marketo and
Hubspot are using trigger tools to increase sales and capture users at various
stages of their purchasing journeys. Due to these factors, the Multichannel Campaign Management Market size is growing.
Booming digitalization, mobile usage and advanced mobility options:
The increase in data transfer through various channels such as mobile & smartphones, websites, and emails and the rise in mobile marketing are driving demand for the Multichannel Campaign Management Market. Therefore, the integration of multichannel campaign management systems aids in the automation of repetitive tasks. For instance, in July 2022, Integrate launched its new Saas-based platform for businesses and service providers. This SaaS-based platform enables marketing professionals to plan and execute strategies from a single dashboard. These factors would propel the Multichannel Campaign Management Market growth over the forecast period.
Multichannel Campaign Management Market Challenges
Security and privacy concerns along with regulations on the Multichannel Campaign Management systems:
Even though the Multichannel Campaign Management Market is growing rapidly, the systems handle confidential data which must be safeguarded to avoid data breaches and theft. These security concerns about unauthorized data access could jeopardize the company’s business position. These factors act as a major restraint in the Multichannel Campaign Management Market growth. Furthermore, current data privacy laws and regulations, such as the General Data Protection Regulation (GDPR), pose a significant challenge for campaign management software vendors. Visitors to a web portal in some countries must explicitly consent to cookies being stored on their devices. As most Campaign Management tools rely on cookies to track website visitors, these regulations act as a hindrance to market growth.
Multichannel Campaign Management Market Landscape
Product launches, collaborations and R&D activities are key strategies adopted by players in the Multichannel Campaign Management Market. The top 10 companies in the Multichannel Campaign Management Market are:
- IBM Corporation
- Experian
- Adobe Systems
- CM Group
- Oracle Corporation
- Salesforce INC
- Marketo
- Teradata
- SAP AG
- Zeta Global
Recent Developments
- In November 2021, CM group acquired Selligent Marketing Cloud, which helped businesses make marketing personal by activating consumer data to deliver unique, highly relevant experiences to customers. This acquisition helped CM group to expand their Multichannel Campaign solutions and their existing customer base.
- In July 2021, Zeta Global introduced Opportunity Explorer (SM), a real-time market and consumer data analytics and insights solution. SM ingests demographic, behavioral and location signals from Zeta's proprietary data to assist marketers in identifying, segmenting and acting on growth opportunities for their businesses. This is set to increase the company’s market share.
- In February 2021, Experian introduced Ascend Market Insights, a new Multichannel Campaign Management platform that performs advanced analytics on multiple data sets to assist banks and financial institutions in making smarter lending decisions.
Relevant Report Titles:
Report
Code: ESR 0044
Report Code: AIR 0256
For more Information and Communications Technology Market reports, please click here
LIST OF TABLES
1.Global Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 ($M)1.1 Cloud Market 2023-2030 ($M) - Global Industry Research
1.2 On-Premise Market 2023-2030 ($M) - Global Industry Research
2.Global Multichannel Campaign Management Market By Services Market 2023-2030 ($M)
2.1 Consulting Services Market 2023-2030 ($M) - Global Industry Research
2.2 Training & Support Market 2023-2030 ($M) - Global Industry Research
2.3 System Implementation & Integration Market 2023-2030 ($M) - Global Industry Research
3.Global Multichannel Campaign Management Market By End Users Market 2023-2030 ($M)
3.1 Advertisers Market 2023-2030 ($M) - Global Industry Research
3.2 Publishers Market 2023-2030 ($M) - Global Industry Research
3.3 Enterprises Market 2023-2030 ($M) - Global Industry Research
4.Global Multichannel Campaign Management Market By Verticals Market 2023-2030 ($M)
4.1 BFSI Market 2023-2030 ($M) - Global Industry Research
4.2 Retail Market 2023-2030 ($M) - Global Industry Research
4.3 Pharmaceuticals & Healthcare Market 2023-2030 ($M) - Global Industry Research
4.4 Travel & Tourism Market 2023-2030 ($M) - Global Industry Research
4.5 Transportation Market 2023-2030 ($M) - Global Industry Research
4.6 Media & Entertainment Market 2023-2030 ($M) - Global Industry Research
4.7 Telecommunication & It Market 2023-2030 ($M) - Global Industry Research
5.Global Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 (Volume/Units)
5.1 Cloud Market 2023-2030 (Volume/Units) - Global Industry Research
5.2 On-Premise Market 2023-2030 (Volume/Units) - Global Industry Research
6.Global Multichannel Campaign Management Market By Services Market 2023-2030 (Volume/Units)
6.1 Consulting Services Market 2023-2030 (Volume/Units) - Global Industry Research
6.2 Training & Support Market 2023-2030 (Volume/Units) - Global Industry Research
6.3 System Implementation & Integration Market 2023-2030 (Volume/Units) - Global Industry Research
7.Global Multichannel Campaign Management Market By End Users Market 2023-2030 (Volume/Units)
7.1 Advertisers Market 2023-2030 (Volume/Units) - Global Industry Research
7.2 Publishers Market 2023-2030 (Volume/Units) - Global Industry Research
7.3 Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
8.Global Multichannel Campaign Management Market By Verticals Market 2023-2030 (Volume/Units)
8.1 BFSI Market 2023-2030 (Volume/Units) - Global Industry Research
8.2 Retail Market 2023-2030 (Volume/Units) - Global Industry Research
8.3 Pharmaceuticals & Healthcare Market 2023-2030 (Volume/Units) - Global Industry Research
8.4 Travel & Tourism Market 2023-2030 (Volume/Units) - Global Industry Research
8.5 Transportation Market 2023-2030 (Volume/Units) - Global Industry Research
8.6 Media & Entertainment Market 2023-2030 (Volume/Units) - Global Industry Research
8.7 Telecommunication & It Market 2023-2030 (Volume/Units) - Global Industry Research
9.North America Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 ($M)
9.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
9.2 On-Premise Market 2023-2030 ($M) - Regional Industry Research
10.North America Multichannel Campaign Management Market By Services Market 2023-2030 ($M)
10.1 Consulting Services Market 2023-2030 ($M) - Regional Industry Research
10.2 Training & Support Market 2023-2030 ($M) - Regional Industry Research
10.3 System Implementation & Integration Market 2023-2030 ($M) - Regional Industry Research
11.North America Multichannel Campaign Management Market By End Users Market 2023-2030 ($M)
11.1 Advertisers Market 2023-2030 ($M) - Regional Industry Research
11.2 Publishers Market 2023-2030 ($M) - Regional Industry Research
11.3 Enterprises Market 2023-2030 ($M) - Regional Industry Research
12.North America Multichannel Campaign Management Market By Verticals Market 2023-2030 ($M)
12.1 BFSI Market 2023-2030 ($M) - Regional Industry Research
12.2 Retail Market 2023-2030 ($M) - Regional Industry Research
12.3 Pharmaceuticals & Healthcare Market 2023-2030 ($M) - Regional Industry Research
12.4 Travel & Tourism Market 2023-2030 ($M) - Regional Industry Research
12.5 Transportation Market 2023-2030 ($M) - Regional Industry Research
12.6 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
12.7 Telecommunication & It Market 2023-2030 ($M) - Regional Industry Research
13.South America Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 ($M)
13.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
13.2 On-Premise Market 2023-2030 ($M) - Regional Industry Research
14.South America Multichannel Campaign Management Market By Services Market 2023-2030 ($M)
14.1 Consulting Services Market 2023-2030 ($M) - Regional Industry Research
14.2 Training & Support Market 2023-2030 ($M) - Regional Industry Research
14.3 System Implementation & Integration Market 2023-2030 ($M) - Regional Industry Research
15.South America Multichannel Campaign Management Market By End Users Market 2023-2030 ($M)
15.1 Advertisers Market 2023-2030 ($M) - Regional Industry Research
15.2 Publishers Market 2023-2030 ($M) - Regional Industry Research
15.3 Enterprises Market 2023-2030 ($M) - Regional Industry Research
16.South America Multichannel Campaign Management Market By Verticals Market 2023-2030 ($M)
16.1 BFSI Market 2023-2030 ($M) - Regional Industry Research
16.2 Retail Market 2023-2030 ($M) - Regional Industry Research
16.3 Pharmaceuticals & Healthcare Market 2023-2030 ($M) - Regional Industry Research
16.4 Travel & Tourism Market 2023-2030 ($M) - Regional Industry Research
16.5 Transportation Market 2023-2030 ($M) - Regional Industry Research
16.6 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
16.7 Telecommunication & It Market 2023-2030 ($M) - Regional Industry Research
17.Europe Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 ($M)
17.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
17.2 On-Premise Market 2023-2030 ($M) - Regional Industry Research
18.Europe Multichannel Campaign Management Market By Services Market 2023-2030 ($M)
18.1 Consulting Services Market 2023-2030 ($M) - Regional Industry Research
18.2 Training & Support Market 2023-2030 ($M) - Regional Industry Research
18.3 System Implementation & Integration Market 2023-2030 ($M) - Regional Industry Research
19.Europe Multichannel Campaign Management Market By End Users Market 2023-2030 ($M)
19.1 Advertisers Market 2023-2030 ($M) - Regional Industry Research
19.2 Publishers Market 2023-2030 ($M) - Regional Industry Research
19.3 Enterprises Market 2023-2030 ($M) - Regional Industry Research
20.Europe Multichannel Campaign Management Market By Verticals Market 2023-2030 ($M)
20.1 BFSI Market 2023-2030 ($M) - Regional Industry Research
20.2 Retail Market 2023-2030 ($M) - Regional Industry Research
20.3 Pharmaceuticals & Healthcare Market 2023-2030 ($M) - Regional Industry Research
20.4 Travel & Tourism Market 2023-2030 ($M) - Regional Industry Research
20.5 Transportation Market 2023-2030 ($M) - Regional Industry Research
20.6 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
20.7 Telecommunication & It Market 2023-2030 ($M) - Regional Industry Research
21.APAC Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 ($M)
21.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
21.2 On-Premise Market 2023-2030 ($M) - Regional Industry Research
22.APAC Multichannel Campaign Management Market By Services Market 2023-2030 ($M)
22.1 Consulting Services Market 2023-2030 ($M) - Regional Industry Research
22.2 Training & Support Market 2023-2030 ($M) - Regional Industry Research
22.3 System Implementation & Integration Market 2023-2030 ($M) - Regional Industry Research
23.APAC Multichannel Campaign Management Market By End Users Market 2023-2030 ($M)
23.1 Advertisers Market 2023-2030 ($M) - Regional Industry Research
23.2 Publishers Market 2023-2030 ($M) - Regional Industry Research
23.3 Enterprises Market 2023-2030 ($M) - Regional Industry Research
24.APAC Multichannel Campaign Management Market By Verticals Market 2023-2030 ($M)
24.1 BFSI Market 2023-2030 ($M) - Regional Industry Research
24.2 Retail Market 2023-2030 ($M) - Regional Industry Research
24.3 Pharmaceuticals & Healthcare Market 2023-2030 ($M) - Regional Industry Research
24.4 Travel & Tourism Market 2023-2030 ($M) - Regional Industry Research
24.5 Transportation Market 2023-2030 ($M) - Regional Industry Research
24.6 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
24.7 Telecommunication & It Market 2023-2030 ($M) - Regional Industry Research
25.MENA Multichannel Campaign ManagementMarket By Deployment Type Market 2023-2030 ($M)
25.1 Cloud Market 2023-2030 ($M) - Regional Industry Research
25.2 On-Premise Market 2023-2030 ($M) - Regional Industry Research
26.MENA Multichannel Campaign Management Market By Services Market 2023-2030 ($M)
26.1 Consulting Services Market 2023-2030 ($M) - Regional Industry Research
26.2 Training & Support Market 2023-2030 ($M) - Regional Industry Research
26.3 System Implementation & Integration Market 2023-2030 ($M) - Regional Industry Research
27.MENA Multichannel Campaign Management Market By End Users Market 2023-2030 ($M)
27.1 Advertisers Market 2023-2030 ($M) - Regional Industry Research
27.2 Publishers Market 2023-2030 ($M) - Regional Industry Research
27.3 Enterprises Market 2023-2030 ($M) - Regional Industry Research
28.MENA Multichannel Campaign Management Market By Verticals Market 2023-2030 ($M)
28.1 BFSI Market 2023-2030 ($M) - Regional Industry Research
28.2 Retail Market 2023-2030 ($M) - Regional Industry Research
28.3 Pharmaceuticals & Healthcare Market 2023-2030 ($M) - Regional Industry Research
28.4 Travel & Tourism Market 2023-2030 ($M) - Regional Industry Research
28.5 Transportation Market 2023-2030 ($M) - Regional Industry Research
28.6 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
28.7 Telecommunication & It Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Multichannel Campaign Management Market Revenue, 2023-2030 ($M)2.Canada Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
3.Mexico Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
4.Brazil Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
5.Argentina Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
6.Peru Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
7.Colombia Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
8.Chile Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
9.Rest of South America Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
10.UK Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
11.Germany Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
12.France Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
13.Italy Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
14.Spain Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
15.Rest of Europe Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
16.China Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
17.India Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
18.Japan Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
19.South Korea Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
20.South Africa Multichannel Campaign Management Market Revenue, 2023-2030 ($M)
21.North America Multichannel Campaign Management By Application
22.South America Multichannel Campaign Management By Application
23.Europe Multichannel Campaign Management By Application
24.APAC Multichannel Campaign Management By Application
25.MENA Multichannel Campaign Management By Application
26.Adobe Systems, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Experian, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.IBM, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Infor, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Marketo, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Oracle, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.SAP AG, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Teradata, Sales /Revenue, 2015-2018 ($Mn/$Bn)