Plant Based Egg Substitute Market - By Ingredient , By Type , By Form , By Function , By Packaging Type , By Application , By Distribution Channel , By Geography - Opportunity Analysis & Industry Forecast, 2025-2031.

Plant Based Egg Substitute Market Overview

The Plant Based Egg Substitute Market size is forecast to reach US$3.7 billion by 2031, after growing at a CAGR of 17.3% during 2025-2031. The increasing adoption of vegan, vegetarian, and flexitarian diets boosts the demand for plant-based alternatives including plant based egg substitutes. Consumers are seeking healthier options and plant-based egg substitutes often have lower cholesterol and fat content compared to traditional eggs. Many consumers with egg allergies or dietary restrictions turn to plant-based alternatives as a safe and functional option. Additionally, innovations in food science led to improvements in taste, texture and mouthfeel of plant-based egg substitutes making them more appealing to consumers. 

A significant trend in the market is product diversification. Companies are launching a variety of plant-based egg formats such as liquid, powdered and frozen to cater to diverse consumer needs and applications. Another notable trend in the market is the adoption of plant based egg substitutes by the food service industry. Plant-based eggs are being adopted by restaurants and fast-food chains to create vegan menu options further driving their popularity. According to The State of Plant-Based in Food Service by the Plant-Based Foods Association (PBFA), 28% of food service operators plan to add more plant-based menu items as 60% of restaurants operators see plant-based menu items as a long-term trend.

Plant Based Egg Substitute Market - Report Coverage:

The “Plant Based Egg Substitute Market Report - Forecast (2025-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the Plant Based Egg Substitute Market.

Key Takeaways

North America Leads the Market

North America leads the Plant Based Egg Substitute Market primarily due to its large vegan population and high incidence of egg allergies. The region is also characterized by a well-established food processing industry and strong demand for innovative, sustainable food products. The United States is at the forefront of adopting Plant Based Egg Substitutes in various applications driven by a growing vegan population, consumer awareness regarding environmental issues and changing dietary needs. Additionally, the spread of highly contagious avian influenza has severely impacted the traditional egg production industry. In the Q4 2024, the U.S. Department of Agriculture (USDA) reported that around 20 million egg-laying hens died due to the virus leading to a supply shortage and price hikes of traditional eggs. This further accelerated the shift towards plant-based egg substitutes as a reliable alternative. 

Legume-Based is the Largest Segment

Legume-based plant-based eggs hold the largest market share due to their high protein content, excellent binding properties, and versatility in cooking. Mung beans, chickpeas and pea protein are the most commonly used legumes in plant-based egg formulations as they closely mimic the texture, functionality and taste of traditional eggs. Mung bean-based eggs, in particular, have gained immense popularity due to their ability to scramble like conventional eggs making them a preferred choice for consumers and foodservice providers. Additionally, legumes are rich in essential amino acids making them nutritionally competitive with animal-based eggs. Their neutral taste allows for seamless integration into various recipes from scrambled eggs to baked goods. For instance, German startup, Neggst, plant based eggs are made from fava bean, pea and sweet potato proteins predominantly sourced from across Europe. Additionally, Neggst’s eggs are rich in B12 and contain 50% of the protein found in chicken eggs. With the increasing consumer awareness of allergen-free and gluten-free alternatives, legume-based plant-based eggs continue to dominate the market.

Liquid Based Eggs is the Largest Segment

Liquid plant-based eggs hold the largest share in the market primarily due to their convenience, versatility and ability to replace traditional eggs in various culinary applications. Unlike powdered or frozen alternatives, liquid plant-based eggs are ready-to-use making them a preferred choice for consumers and foodservice providers. Estimates indicate that in 2024, approximately 2.5 million people or about 4.7% of the adult population identify as vegan in the UK. This represents a continued increase from previous years where estimates were between 2-4%. The growing vegan population drives the demand for liquid based vegan eggs as their texture and cooking behavior closely resemble traditional eggs making them suitable for scrambling, omelettes and baking. In January 2024, Barcelona-based startup UOBO launched liquid plant-based eggs for food service in the Spanish market. Additionally, liquid plant-based eggs are widely available in grocery stores, supermarkets and online platforms further driving their market dominance

Growing Health Consciousness Drives the Market 

Rising health consciousness among consumers is one of the primary drivers of the Plant Based Egg Substitute Market. With increasing concerns about heart disease, high cholesterol, and overall wellness, many consumers are shifting to plant-based diets, seeking Plant Based Egg Substitutes that provide similar nutritional benefits without the risks associated with traditional eggs. A survey of 10,194 people from the UK over the age of 15 by the Vegan Society demonstrated an upward trend in vegan and plant-based diets. The survey found that 10% of people are reducing or eliminating animal products from their diets.  This shift toward healthier alternatives is also fueled by the rising demand for allergen-free products as egg allergies affect a significant portion of the population. Additionally, Plant Based Egg Substitutes are an attractive choice for individuals following keto, gluten-free and low-cholesterol diets further expanding the market’s reach. As awareness of the health risks of traditional eggs grows the market for healthier egg alternatives will continue to rise, benefiting from the demand for plant-based diets.

Key Market Players

Global Plant Based Egg Substitute top 10 companies include:

1. Eat Just, Inc.
2. Yo Egg
3. The EVERY Company
4. The Vegg New York, LLC 
5. OGGS
6. Float Foods
7. Bob’s Red Mill Natural Foods, Inc. 
8. Crackd
9. Meliora Foods Pty Ltd
10. Lovely Day Foods GmbH

Scope of the Report:

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