U.S. Airfryer Market – By Type , By Device Type , By Wattage , By Capacity , By Application , By Sales Channel Opportunity Analysis & Industry Forecast, 2024-2030

U.S. Airfryer Market Overview:

U.S. Airfryer Market size is estimated to reach US$418 million by 2030, growing at a CAGR of 6.4% during the forecast period 2024-2030. An Airfryer is a kitchen appliance that uses hot air to cook food, making it a healthier alternative to deep-frying. It circulates hot air around the food, creating a crispy exterior and a moist interior without the need for oil or fat. The U.S. Airfryer market is driven by several features such as reduced fat intake by airfryers, the rising need to prevent chronic diseases like heart disease, diabetes, and high blood pressure, versatile cooking techniques, technological advancements like convection heating technology, reduced cooking times and easy cleaning techniques. Additionally, an important benefit of air fryer cooking is nutrient retention. The shorter cooking duration helps minimise nutrient loss due to exposure to heat and oxygen, preserving the vitamins, minerals, and antioxidants present in the food. A major trend in the market is the growing demand for smart features and connectivity in air fryers. Now a days, air fryers come with digital controllers, touch screens, and Wi-Fi connectivity. This enables consumers to access cooking presets and recipes and remotely control the cooking process with smartphones. The overall cooking experience has been improved by these clever features that have made air fryers handier and easier to operate. Additionally, manufacturing companies are investing in social media platforms to promote their products. For example, TikTok creators often showcase their air fryer recipes, turning ordinary meals into visually appealing and appetizing content. Hashtags like #AirFryerRecipes and #AirFryerMeals have garnered thousands of views. Such trends are driving the market growth in this region. 

U.S. Airfryer Market - Report Coverage:

The “U.S. Airfryer Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the U.S. Airfryer Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

• The COVID-19 pandemic significantly impacted the U.S. air fryer market, influencing both demand and supply chains. Due to restaurant closures and lockdowns, many started cooking at home. Air fryers gained popularity because they offered a quick, easy, and healthful method of cooking.
• The market for air fryers in the United States has been significantly impacted by the Russia-Ukraine conflict. Although it has not had a direct impact on air fryer production or availability, it has had an indirect impact on market patterns and consumer behavior. Food prices have been impacted by the crisis, which has also increased worldwide inflation. As food costs increase, consumers started looking for less expensive cooking options, such as air fryers, to save their grocery expenses.  

Key Takeaways

Oven Air Fryers Dominated the Market

The oven air fryers segment dominates the U.S. Airfryer Market, in terms of component. Air fryer ovens offer more cooking space and versatility. We can bake, roast, and even dehydrate food in these handy machines. These include several racks and resemble little convection ovens, which enables to cook more food at once. The multiple racks mean we can cook different dishes simultaneously, which is a huge time-saver. Additionally, they often come with extra features like rotisserie functions, which are fantastic for making juicy, perfectly cooked meats. When an Air Fryer Oven is turned on, the heating element warms up the interior chamber and a fan circulates that hot air at high speeds. It uses hot air that is powerful enough to penetrate through thick foods and fry them, making the exterior crispy while being gentle enough to thoroughly cook the interior. For instance, according to data from parisrhone, the rapid circulation of hot air cooks food in a similar fashion as traditional deep frying but using around 85% less oil or no oil at all. Traditional deep frying using pots of hot oil adds numerous calories and grams of fat per serving of fried food. In contrast, air fryer ovens use up to 85% less oil which can translate to 100 to 300 fewer calories and 5 to 15 fewer grams of fat per serving. This reduction in oil absorption dramatically lowers the total fat and cholesterol content of fried dishes made in an air fryer versus a deep fryer. Such features are propelling the growth of oven air fryers in the U.S. Airfryer Market. 

Digital Mode Air Fryers are the Largest Segment 

Digital Mode Air Fryers is the largest segment in the U.S. Airfryers Market. The latest option, digital air fryers, are frequently chosen due to their smart, interactive features. They have touchscreen controls and digital LED displays that allow users to precisely select cooking temperatures and times. The variety of pre-programmed cooking modes that digital air fryers provide, including grilling, baking, roasting, and even dehydrating, is one of its best qualities. A huge benefit for people who are new to air frying is that these pre-sets let them cook a variety of foods without having to know the precise cooking instructions. For instance, according to research by Nestle, around 60% of households in US own this air fryers as of 2023. Smart features like voice control, Wi-Fi connectivity, and preset cooking programs are included on many digital air fryers.These features increase cooking efficiency and pleasure by providing flexibility and convenience. Such factors are propelling the growth of digital mode air flyers in the U.S. Airfryers market. 

Health Reasons Drive the Market

The use of air fryer to lower the risk of heart related diseases is driving the market growth significantly. Regular consumption of fatty meals can raise cholesterol and cause blood pressure imbalances. Numerous heart conditions, including heart attacks and strokes, can result from this. Air frying lowers consumption of harmful lipids like saturated and trans fats by using very little oil or even cooking without it. As they can increase blood levels of bad cholesterol, frequently referred to as low-density lipoprotein (LDL) cholesterol, a high intake of these fats is associated with an increased risk of heart disease.Plaque accumulation in the arteries, known as atherosclerosis, can result in heart attacks and strokes. For instance, more than half of people in the U.S. (51%) do not know that heart disease is the leading cause of death in the country, according to a recent Harris Poll survey conducted on behalf of the American Heart Association in November 2023. Additionally, according to the 2024 statistical update, 46.7% of U.S. adults have high blood pressure. Yet, 38% those with high blood pressure are unaware that they have it. In the past 10 years, the age-adjusted death rate from high blood pressure increased 65.6% and the actual number of deaths rose 91.2%. By reducing the consumption of fried foods cooked in excessive amounts of oil, air fryers help lower the intake of artery-clogging fats. This, in turn, can reduce the risk of developing atherosclerosis and related cardiovascular complications.  

Minimizing Nutrient Loss Drives the Market

An important benefit of air fryer cooking is nutrient retention. Air fryers cook food quickly and efficiently, reducing the overall cooking time compared to traditional methods like deep frying or baking in a conventional oven. The shorter cooking duration helps minimise nutrient loss due to exposure to heat and oxygen, preserving the vitamins, minerals, and antioxidants present in the food. Also, the air fryer’s convection heating technology allows the food to cook evenly at lower temperatures. By cooking at lower temperatures, air fryers may prevent the degradation of heat-sensitive nutrients, such as antioxidants, which can be lost when exposed to high heat. Many plant-based foods contain beneficial compounds called phytochemicals, which have antioxidant and anti-inflammatory properties. Air frying may help preserve these phytochemicals by cooking foods quickly and at lower temperatures which allows them to retain their health-promoting benefits. Cooking usually degrades vital vitamins and minerals, which lowers the nutritional value of food. In specific, vitamins that are susceptible to heat, such vitamin C, vitamin B1 (thiamine), and vitamin B9 (folic acid), might lose as much as half of their concentration when cooked. However, not all cooking techniques have the same effect on food. Certain methods are better at maintaining the nutritional value of ingredients. In general, the food's nutritional value is better preserved at lower temperatures and shorter cooking times. The air fryer presents an interesting alternative to traditional frying methods, allowing for a significant reduction in fat content by about 70% to 80%. Such factors are propelling the growth of U.S. Airfryer Market. 

Limited Capacity & Noise is a Challenge

Limited capacity is one of the key challenges in U.S. Airfryer Market. Air fryers have a smaller cooking capacity, making them less ideal for large families and gatherings. They can also take longer to cook several dishes compared to conventional frying methods. For instance, 1L – 2L capacity air fryer will be suitable for 2 persons. If there is any need to cook for more people, then we either have to prepare the meals in batches or choose another cooking method. Additionally, some air fryers can be quite noisy due to the fan mechanism that circulates hot air around the food. The noise level can be compared to that of a microwave or a countertop convection oven, which can be bothersome for some users. Because air fryers work so quickly, there is a higher risk of overcooking or burning food if not monitored closely. 

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Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the U.S. Airfryer Market. The top 10 companies in the U.S. Airfryer Market are:

1. Koninklijke Philips N.V. 
2. GoWISE USA Services 
3. Chefman 
4. COSORI 
5. BLACK + DECKER 
6. Gourima, Inc. 
7. Dash 
8. Cusinart 
9. Hamilton Beach Brands, Inc.
10. American Micronic.

Scope of Report: 

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