U.S & Canada Strawberry Market – By Type (June Bearing, Ever Bearing, Day Neutral), By Growing Technique (Conventional, Organic), By Freshness (Farm Fresh, Processed), By Grade (U.S. & Canada No. 1, U.S. & Canada Combination, U.S. & Canada No. 2), By Distribution Channel (Supermarkets, Retail, Farmers Market, E-Commerce, Food Service/HoReCa, Wholesale, Others), By Application (Food and Beverages (Dairy, Confectionery, Soft Drinks, Bakery, Condiments, Others), Cosmetics and Personal Care, Healthcare, Others)– Opportunity Analysis & Industry Forecast, 2024-2030

U.S & Canada Strawberry  Market Overview

The U.S & Canada Strawberry  Market size is estimated to reach $12,503.3 million by 2030, growing at a CAGR of 5.3% during the forecast period 2024-2030. The U.S. & Canada Strawberry market is characterized by high demand due to the fruit's popularity for fresh consumption and use in various processed forms such as juices, jams, and desserts. The market benefits from the year-round availability of strawberries, made possible by advanced agricultural practices and imports, particularly from regions with favorable climates. There is a growing consumer preference for organic produce due to health and environmental concerns. Both the U.S. and Canada have seen an increase in organic strawberry farming. This segment is expanding rapidly, supported by higher profit margins and government incentives for organic farming practices.

The adoption of precision agriculture technologies such as drones, sensors, and IoT (Internet of Things) is helping farmers optimize irrigation, monitor crop health, and manage pests more effectively. Urban and vertical farming methods are gaining traction, particularly in areas with limited arable land. These methods allow for the production of strawberries in controlled environments, reducing dependency on weather conditions and enhancing sustainability. These trends reflect the dynamic nature of the strawberry market in the U.S. and Canada, driven by consumer preferences, technological advancements, and a focus on sustainability and health.

Market Snapshot: 
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U.S & Canada Strawberry  Market - Report Coverage:
The “U.S & Canada Strawberry  Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the U.S & Canada Strawberry  Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

• The COVID-19 pandemic significantly affected the growth of the U.S. and Canada strawberry market by disrupting supply chains, altering consumer behavior, and impacting labor availability. Labor shortages due to health concerns and travel restrictions hindered harvesting and processing, while logistical challenges delayed the distribution of fresh strawberries. Consumer demand for fresh, health-boosting produce surged, alongside a rapid shift to online grocery shopping. However, the closure of foodservice outlets led to a decline in demand from restaurants and hotels. Despite these challenges, the market adapted through increased investment in technology, diversification of supply chains, and a renewed emphasis on local production, showcasing resilience and the ability to pivot in response to unprecedented disruptions.
• The Russia-Ukraine war has indirectly impacted the growth of the U.S. and Canada strawberry market by exacerbating global supply chain disruptions and increasing costs. The conflict has led to rising fuel prices and logistical challenges, affecting transportation and distribution of strawberries. Additionally, the war has caused volatility in global markets, leading to higher prices for fertilizers and other agricultural inputs, thereby increasing production costs for strawberry farmers. These increased costs can potentially reduce profit margins and impact the affordability and availability of strawberries for consumers. Despite these challenges, the strawberry market has shown resilience by adapting to changing conditions and focusing on improving supply chain efficiency and cost management.

Key Takeaways:
 

June Bearing Type is Leading the Market:
The June Bearing segment accounted for the largest share in 2023 and is estimated to reach $6,974.9 million by 2030. June-bearing strawberries are a category of strawberry plant that produces a large crop of fruit all at once, typically in June (hence the name). These cold-hardy plants typically have a shorter growing season than other types of strawberries, such as everbearing strawberries. They are typically grown in rows with mulch. June-bearing strawberries have a higher yield and sweeter, more flavorful fruit than other types. For example, June Jubilee are June-bearing strawberries with exceptional flavor and abundant harvest. Bursting with juicy sweetness, these June-bearing strawberries are a celebration of summer's bounty. June-bearing cultivars are most commonly planted in a matted row system. Plant spacing is typically 18 inches apart (and usually within the range of 12-24 inches) within the row. Rows are 3-4 feet apart. Each plant is allowed to grow a few runners, which fill in the spaces between the plants. Matted rows of strawberries are generally kept 12-18 inches wide to allow easy harvesting.
In June 2023, Willamette Valley Fruit Co. announced it is voluntarily recalling potentially contaminated frozen strawberry products such as June Bearing Strawberry sold under various brands at Walmart, Costco, and HEB stores across 32 states.

Organic Growing Technique is to Register the Highest Growth:
The Organic Growing Technique segment is analyzed to grow with the highest CAGR of 7.1% in U.S & Canada Strawberry  from 2023 to 2030. Organic farming technique plays a crucial role in the cultivation of high-quality strawberries in the U.S. & Canada. It embraces sustainable farming practices that prioritize ecological balance, promote soil health, and minimize chemical inputs. In 2022, retail scan data from Circana indicated organic fresh strawberry sales of $441.8 million, or nearly 6% of total organic produce sales in U.S. & Canada. As compared to 2021, 2022 sales were off 1.5%, and the volume of organic strawberries was 92.7 million pounds, down 5.9% from 2021. Organic strawberries are in high demand and this segment of the organic industry continues to grow at a rapid pace. According to ATTRA’s Publication, Organic strawberries now rank 6th among all California organic fresh commodities, with over 160 organic strawberry growers registered with the California Organic Program. Organic farmers adhere to strict organic standards and undergo organic certification to ensure the integrity and quality of their products. This certification provides consumers with the assurance that the strawberries they consume have been grown using sustainable practices by organic standards.

Production Innovation and Technological Advancements:
Innovations in farming practices, such as precision agriculture and controlled environment agriculture (CEA), have revolutionized strawberry production. Precision agriculture utilizes technologies like GPS, sensors, and drones to optimize inputs such as water, fertilizers, and pesticides, leading to increased efficiency, reduced resource wastage, and higher yields. These practices drive the market growth. In October 2023, Koidra announced its distinguished position in the Homegrown Innovation Challenge, a transformative endeavor to elevate Canada’s agricultural sector. These advancements drive the market growth in Canada. Furthermore, advancements in breeding and genetics have led to the development of new strawberry varieties with improved traits such as disease resistance, shelf-life, and flavor profiles. These varieties not only cater to evolving consumer preferences but also enhance the resilience of crops against environmental stressors and pests. In March 2023, Scientists in the United States showed that ultraviolet light in the UVC range suppresses damage from powdery mildew on strawberry plants and reduces the need for chemicals. UVC light can be applied by robots, helping to pave the way for the autonomous production of strawberries, these technological advancements drive the production of strawberries in the market.

Consumer Demand and Health Consciousness:
The increasing consumer awareness regarding the health benefits of strawberries has led to a surge in demand for this fruit. Strawberries are rich in vitamins, minerals, antioxidants, and dietary fiber, making them a popular choice among health-conscious consumers looking to maintain a balanced diet. Their low-calorie and high-nutrient content also aligns well with prevailing health trends, such as weight management and wellness. San Diego State University researchers say eating an equivalent of two servings of strawberries daily can help improve cognitive function, lower blood pressure, and increase a person’s antioxidant capacity. These researches create opportunities and further drive the market growth. Consumer preferences for natural and organic foods have further propelled the demand for strawberries in the U.S. and Canada. As consumers become more discerning about the origin and quality of their food, they are increasingly seeking out fresh, locally sourced produce, including strawberries. This trend has driven the growth of farmers' markets, community-supported agriculture (CSA) programs, and direct-to-consumer sales channels, where consumers can access fresh, organically grown strawberries directly from growers. Additionally, strawberries' vibrant color, sweet flavor, and refreshing taste make them a favorite among consumers of all ages, further boosting their demand in the market. The growing influence of social media and digital platforms has also played a role in driving consumer demand for strawberries. With the rise of food bloggers, influencers, and online recipe platforms, strawberries are often featured in visually appealing and nutritionally focused content, driving consumer interest and engagement.

Seasonal Variability and Weather Risks:
The strawberry cultivation cycle is highly dependent on favorable weather conditions, making it susceptible to various climatic factors such as temperature fluctuations, rainfall patterns, and extreme weather events like frost, hailstorms, and droughts. In regions with temperate climates like the U.S. and Canada, strawberries have specific growing seasons, typically from spring to early summer. Similarly, excessive rainfall during the growing season can lead to waterlogging and increased susceptibility to diseases such as fungal infections, impacting both yield and fruit quality. According to the Environmental Defense Fund, in May 2023, Strawberry production in Florida is a $400-million industry and ranks second in the U.S. in the value of production for strawberries with a unique growing season window. Climate change is having a real impact on U.S. agriculture. Increasing temperatures, water stress and changes in solar radiation are impacting yields, farming practices and supply security. For Instance, in Hillsborough County, Florida, where most of the state’s strawberries are grown, growers can anticipate an 11% decline in the crop by 2050 and a 17% decline in early yields by 2050. Early yields are critical to making Florida strawberries competitive with strawberries grown in California and Mexico.    

Key Market Players: 
Product launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the U.S & Canada Strawberry  market. The top 10 companies in this industry are listed below:

1. Driscoll Inc.
2. Dole Food Company Inc.
3. Naturipe Farms 
4. California Giant Berry Farms 
5. Carlsbad Strawberry Company 
6. Foxy Fresh Produce 
7. WellPict 
8. Sakuma Brothers 
9. Reiter Affiliated Companies 
10. Walmart Inc.

Scope of the Report:

Relevant Reports:
France Strawberry Market | IndustryARC
Report Code: IMFBR 0197
Strawberry Jam Market Report, 2022-2027 (industryarc.com)
Report Code: FBR 59065
Greece Strawberry Market | IndustryARC
Report Code: IMFBR 0203

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