U.S. Electric Scooter Market - Forecast(2025 - 2031)

Report Code: ATR 1049 Report Format: PDF + Excel

U.S. Electric Scooter Market Overview:

U.S. Electric Scooter Market size is estimated to reach US$1.6 billion by 2031, growing at a CAGR of 7.9% during the forecast period 2025-2031. The U.S. Electric Scooter market is experiencing significant growth, driven by a combination of factors that benefit consumers. Increasing traffic congestion, rising fuel costs and environmental concerns are prompting consumers to seek alternative transportation options. Electric scooters offer a convenient, eco-friendly, and affordable solution, while also providing a fun and healthy way to navigate urban areas.

One of the major trends is integration of electric scooter with mobile application. The integration of mobile apps is a major trend shaping the U.S. Electric Scooter market. Mobile apps provide a convenient and user-friendly interface for controlling various scooter functions, enhancing the overall riding experience. Key features include speed and power control, GPS tracking and navigation, battery monitoring, diagnostics and maintenance information, and even security features like geofencing and remote locking. Another trend is shared mobility services. Companies like Lime and Bird have introduced dockless scooter-sharing programs, providing convenient and accessible transportation options for urban residents. By promoting shared use and reducing the need for individual scooter ownership, these services contribute to reduced traffic congestion and lower carbon emissions, driving innovation within the urban mobility landscape.

Market Snapshot: 

U.S. Electric Scooter Market

U.S. Electric Scooter Market - Report Coverage:

The “U.S. Electric Scooter Market Report - Forecast (2025-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the U.S. Electric Scooter Market.

Attribute Segment

By Product Type

  • Stand-Up Scooters
  • Sit-Down Scooters

By Motor Type

  • Brushless DC Motors
  • Brushed DC Motors

By Drive Type

  • Chain Drive
  • Hub Drive
  • Belt Drive

By Voltage

  • 24V
  • 36V
  • 48V
  • >48V

By Mileage per charge

  • <30 miles
  • 31-50 miles
  • 51-75 miles
  • 76-100 miles
  • >100 miles

By Speed Limit

  • <15mph
  • 15-25mph
  • >25mph

By Battery Type

  • Lithium-ion Batteries
  • Lead-Acid Batteries

By Application

  • Personal
  • Commercial

By Distribution Channel

  • Online Retail
  • Offline Retail

 

Key Takeaways

Stand-up scooters dominate the market

Stand-up electric scooters, commonly known as e-scooters, have become a dominant force in the U.S. electric scooter market. The expansion of e-scooter sharing services significantly contributed to their popularity while the growing consumer preference for convenient, cost-effective, and environmentally friendly transportation solutions has further fueled their market growth. NIU, a major player in the electric scooter market launched two new budget-friendly and portable scooters for students returning to school in the U.S market. The NIU KQi 100P is available for US$349, while the KQi 100F is priced at US$449. These lightweight, two-wheeled vehicles offer a convenient and efficient means of transportation for short-distance travel by reducing reliance on traditional vehicles and contributing to decreased urban congestion. 

Brushless DC (BLDC) motors dominate the market

BLDC motors have become the dominant motor technology in the U.S. Electric Scooter market, surpassing brushed motors due to their superior performance and efficiency. Compared to brushed motors, BLDC motors exhibit several key advantages. They offer higher torque density and can operate at higher speeds. BLDC motors demonstrate exceptional speed control typically within 1-2% compared to 10% for brushed motors. They are significantly more energy-efficient, translating to extended range and increased battery life, a crucial factor for consumers seeking to maximize their riding distance and minimize charging frequency. BLDC motors eliminate the need for brush replacements, reducing maintenance requirements and extending the scooter's lifespan. Finally, BLDC motors operate more quietly providing a smoother and more enjoyable riding experience. These combined advantages, including enhanced performance, efficiency, reduced maintenance and quieter operation have solidified the dominance of BLDC motors in the U.S. Electric Scooter market.

Lithium-ion batteries dominate the market

In the US market for electric scooters, lithium-ion (Li-ion) batteries have taken over outdated technologies like lead-acid batteries to become the industry standard. Offering significantly higher energy density, typically around 450 watt-hours per liter (Wh/L) compared to lead-acid batteries' 80-90 Wh/L, Li-ion batteries enable longer range and faster charging times. This translates to a substantial increase in usable energy capacity often three to ten times greater than lead-acid counterparts. Moreover, Li-ion batteries exhibit significantly higher efficiency, with Li-ion phosphate batteries reaching approximately 95% efficiency compared to the roughly 50% efficiency of lead-acid batteries. This translates to a significant reduction in energy loss and improved overall performance. Driven by the growth of the electric vehicle market, advancements in Li-ion battery technology have led to improved performance, lower costs, and increased availability, solidifying their position as the preferred choice for electric scooter manufacturers in the US market.

Increasing Traffic Congestion Drives the Market

The surge in traffic congestion within major US cities is a key driver of the burgeoning electric scooter market. As urban populations grow and commuting patterns evolve, traffic congestion has become a significant concern, leading to increased travel times, frustration, and decreased productivity. This is underscored by the 2022 Global Traffic Scorecard by INRIX, which revealed that the average US driver lost a staggering 51 hours to congestion in 2022 – a 15-hour increase compared to the previous year. These delays not only waste precious time but also incur significant financial costs, with the average American driver estimated to have lost $869 due to traffic congestion in 2022. In response to this growing challenge, electric scooters are emerging as a viable alternative for navigating congested urban areas. By offering a convenient and efficient means of transportation for short-distance commutes, electric scooters provide an attractive solution for reducing reliance on personal vehicles and alleviating traffic congestion. 



Key Market Players: 

The top 10 companies in the U.S. Electric Scooter Market are:

1.    Keeway Group
2.    Apollo 
3.    Vmoto Limited
4.    Micro Mobility Systems AG
5.    NIU
6.    Razor USA LLC
7.    Mercane
8.    Hover
9.    Boosted USA
10.    Swagtron

Scope of Report: 

Report Metric Details

Base Year Considered

2024

Forecast Period

2025–2031

CAGR

7.9%

Market Size in 2030

$1.6 Billion

Segments Covered

By Product Type, By Motor Type, By Drive Type, By Voltage, By Milage per charge, By Speed Limit, By Battery Type, By Application and By Distribution Channel

Key Market Players

1.         Keeway Group

2.         Apollo

3.         Vmoto Limited

4.         Micro Mobility Systems AG

5.         NIU

6.         Razor USA LLC

7.         Mercane

8.         Hover

9.         Boosted USA

10.       Swagtron

 

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  Table Of Contents:
  1.    U.S. Electric Scooter Market - Market Overview
      1.1    Definitions and Scope 
  2.    U.S. Electric Scooter Market - Executive Summary
      2.1    Key Trends by Product Type
      2.2    Key Trends by Motor Type
      2.3    Key Trends by Drive Type
      2.4    Key Trends by Voltage Type
      2.5    Key Trends by Milage per charge 
      2.6    Key Trends by Speed Limit
      2.7    Key Trends by Battery Type
      2.8    Key Trends by Application
      2.9    Key Trends by Distribution Channel
  3.    U.S. Electric Scooter Market – Comparative analysis 
      3.1    Market Share Analysis- Major Companies
      3.2    Product Benchmarking- Major Companies
      3.3    Top 5 Financials Analysis
      3.4    Patent Analysis- Major Companies
      3.5    Pricing Analysis (ASPs will be provided)
  4.    U.S. Electric Scooter Market - Startup companies Scenario Premium
      4.1 Investment
      4.2 Revenue
      4.3 Product portfolio
      4.4 Venture Capital and Funding Scenario
  5.    U.S. Electric Scooter Market – Industry Market Entry Scenario Premium 
      5.1    Regulatory Framework Overview
      5.2    New Business and Ease of Doing Business Index
      5.3    Successful Venture Profiles
      5.4    Customer Analysis – Major companies
  6.    U.S. Electric Scooter Market - Market Forces
      6.1    Market Drivers
      6.2    Market Constraints
      6.3    Porters Five Force Model
            6.3.1    Bargaining Power of Suppliers
            6.3.2    Bargaining Powers of Buyers
            6.3.3    Threat of New Entrants
            6.3.4    Competitive Rivalry
            6.3.5    Threat of Substitutes 
  7.    U.S. Electric Scooter Market – Strategic Analysis
      7.1    Value/Supply Chain Analysis
      7.2    Opportunity Analysis
      7.3    Product/Market Life Cycle
      7.4    Distributor Analysis – Major Companies 
  8.    U.S. Electric Scooter Market – By Product Type (Market Size –$Million/$Billion)
      8.1    Stand-Up Scooters
            8.1.1    Traditional Scooters
            8.1.2    Off-Road Scooters
            8.1.3    Folding Scooters
      8.2    Sit-Down Scooters
            8.2.1    Mobility Scooters
            8.2.2    Three-Wheeled Scooters
  9.    U.S. Electric Scooter Market – By Motor Type (Market Size –$Million/$Billion)
      9.1    Brushless DC Motors
      9.2    Brushed DC Motors
  10.    U.S. Electric Scooter Market – By Drive Type (Market Size –$Million/$Billion)
      10.1    Belt Drive
      10.2    Chain Drive
      10.3    Hub Drive
  11.    U.S. Electric Scooter Market – By Voltage (Market Size –$Million/$Billion)
      11.1    24V
      11.2    36V
      11.3    48V
      11.4    >48V
  12.    U.S. Electric Scooter Market – By Mileage per charge (Market Size –$Million/$Billion)
      12.1    <30 miles
      12.2    31-50 miles
      12.3    51-75 miles
      12.4    76-100 miles
      12.5    >100 miles
  13.    U.S. Electric Scooter Market – By Speed Limit (Market Size –$Million/$Billion)
      13.1    <15mph
      13.2    15-25mph
      13.3    >25mph
  14.    U.S. Electric Scooter Market – By Battery Type (Market Size –$Million/$Billion)
      14.1    Lithium-ion Batteries
      14.2    Lead-Acid Batteries
      14.3    Others
    15. U.S. Electric Scooter Market – By Application (Market Size –$Million/$Billion)
              15.1 Personal
              15.2 Commercial
    16. U.S. Electric Scooter Market – By Distribution Channel (Market Size –      $Million/$Billion)
              16.1 Online Retail
              16.2 Offline Retail
  17. U.S. Electric Scooter Market – Entropy
      17.1     New Product Launches
      17.2 M&As, Collaborations, JVs and Partnerships
  18. U.S. Electric Scooter Market – Industry/Segment Competition Analysis 
      18.1 Company Benchmarking Matrix – Major Companies
      18.2 Market Share by Key Application - Major companies
      18.3 Market Share by Key Product Type/Product category - Major companies
  19. U.S. Electric Scooter Market – Key Company List 
  20. U.S. Electric Scooter Market Company Analysis – 
      20.1. Keeway Group
      20.2. Apollo 
      20.3. Vmoto Limited
      20.4. Micro Mobility Systems AG
      20.5. NIU
      20.6. Razor USA LLC
      20.7. Mercane
      20.8. Hover
      20.9. Boosted USA
      20.10. Swagtron
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The U.S. Electric Scooter Market is forecast to grow at 7.9% during the forecast period 2025-2031.

The U.S. Electric Scooter Market size is projected to reach US$1.6 billion by 2031.

The leading players are Keeway Group, Apollo, Vmoto Limited, Micro Mobility Systems AG, NIU and others