Mannequin Market - By Type, By Material, By Distribution Channel, By Application and By Geography Analysis - Forecast 2023 - 2028

The Global Mannequin market size is forecast to reach USD 9.21 billion by 2029, after growing at a CAGR of 4.2% during the forecast period 2024-2029. A mannequin is a three-dimensional, life-sized representation of the human body used primarily by retailers, designers, and artists to display clothing, accessories, or other items realistically. Different materials, each with distinctive qualities of its own, can be used to create mannequins. The materials that follow are frequently used to create mannequins: foam, fiberglass, plastic, and wood. Mannequins serve as visual aids to showcase garments and help customers visualize how clothing will look when worn, making them essential tools in the fashion industry and retail settings. Retailers seek customizable mannequin solutions to align with their brand identity and target customer demographics. This trend includes mannequin designs, interchangeable body parts, and customizable finishes to reflect diverse skin tones and aesthetics.

The report “Global Mannequin Market– Forecast (2024-2029)”, by IndustryARC, covers an in-depth analysis of the following segments of Mannequin.

By Type: Realistic Mannequin, Abstract Mannequin, Headless Mannequin, Torso Mannequin, and Others.

By Material: Fiber Glass, Plastic, Wood, Metal

By Distribution Channel: Online, Offline

By Applications: Retail Industry, Textile Industry, Fashion Studios, Health Care 

By Geography:  North America, South America, Europe, APAC

• On 1st March 2023, creative firm Outform unveiled the first interactive digital mannequin, Customers can now enjoy an entirely new interactive in-store experience. With the ability to interact with mannequins via mobile devices and view how various outfits might appear on actual models in-store, the "retail-ready visual merchandising solution" is poised to completely transform the retail fashion customer experience. With the use of data and analytics gathered from the digital interaction, the new digital mannequins provide retailers access to a far greater selection of items than they could had before, as well as an additional avenue for customer acquisition. merchants can even gain insights into the behavior of their customers.

• According to The Observatory of Economic Complexity (OEC), With $630 million in global commerce, mannequins ranked as the 1017th most traded commodity worldwide in 2022. Mannequin exports increased from $517 million in 2021 to $630 million in 2022, a 21.9% increase.

• These days, technology firms are launching systems connected to digital mannequin displays so that customers may view images of clothes they have purchased on mannequins via their mobile phones. This factor might reduce the need for in-store mannequins by clothes retailers and jeopardize the expansion of the sector.

Realistic Mannequin led the market with a leading market share in 2023. Realistic mannequins are made to resemble actual people and have a lifelike appearance. Their fiberglass encasing is designed to resemble human skin, giving them an even more lifelike appearance. Realistic fashion mannequins are proportioned to resemble typical human heads, and depending on how they are to be dressed up, wigs fashioned to seem formal or informal cover their heads. The majority of these mannequins' uses are in upscale or premium establishments. To make clothing appear practical and as near to a real person as possible, both male and female versions are fashioned and manufactured appropriately.

In 2019, Five realistic mannequins dressed in authentic uniforms were placed at strategic intersections by the city authorities in an inventive attempt to lighten the workload of Bengaluru's traffic cops. The mannequins will help the police force in Silicon City, which is already exhausted, deal with the city's motorized vehicle population. Such innovative uses can directly contribute to the perception of mannequins as valuable tools in various industries, potentially leading to increased interest and investment in the mannequins market.

Fiberglass occupied a dominant position in the market in 2023. Fiberglass is known for its durability, making it ideal for long-term use in retail environments where mannequins may be subject to frequent handling and movement. Compared to materials like wood or metal, fiberglass is relatively lightweight, making it easier to transport, handle, and position within retail spaces. Retailers are increasingly seeking fiberglass mannequins that closely resemble real human proportions and features. Customization options, such as adjustable poses, interchangeable heads and limbs, and diverse skin tones, are in demand to better represent the target demographic and showcase a variety of clothing styles.

Retail Industry occupied a dominant position in the mannequin market in 2023. There's a growing demand for realistic and customizable mannequins that accurately represent the target demographic and reflect current fashion trends. Retailers are opting for mannequins with lifelike proportions, facial features, and expressions, as well as customizable poses, gestures, and accessories. This trend allows retailers to create more engaging and immersive displays that connect with customers on a personal level. With the rise of technology in retail, mannequins are being integrated with digital technologies to enhance the shopping experience. Interactive features such as touchscreens, QR code scanning, and virtual fitting rooms enable customers to access product information, promotions, and styling tips directly from the mannequin display. Digital integration also enables retailers to gather valuable data on customer behavior and preferences, allowing for more targeted marketing strategies. Manufacturers and high-end fashion retailers work together to present their clothing lines.  In 2021, In a new exhibition at BonaveriMilano, Bonaveri displayed its collections of Schläppi female mannequins, including the recently released Schläppi 8000 'Obsession,' which was on display at Euroshop 2020.

The APAC region in the mannequin market is anticipated to hold a major share during the forecast period (2024-2029).  Countries like China, India, Japan, and South Korea have vibrant fashion industries that cater to both domestic and international markets. With the rise of e-commerce and social media, there's a growing emphasis on visual merchandising and brand presentation, driving demand for high-quality mannequins that can effectively showcase clothing and accessories.

Asia-Pacific, particularly China, has emerged as a major manufacturing hub for various industries, including retail displays and fixtures. The region benefits from cost-effective production processes, skilled labor, and infrastructure, making it a preferred location for mannequin manufacturing. According to The Observatory of Economic Complexity (OEC), In 2022, the top exporter of Mannequins was China with a value of $391M.

The Asia-Pacific region is experiencing rapid growth in the retail sector, driven by rising disposable incomes, urbanization, and changing consumer lifestyles. As retailers expand their operations and open new stores across the region, there is a corresponding increase in demand for mannequins and other display fixtures to enhance the shopping experience.

Modern fashion stores understand the importance of creating visually appealing displays to attract customers and drive sales. Mannequins are crucial elements in these displays, as they effectively showcase the latest fashion trends and styles. According to statistics,  the global fashion industry's substantial valuation of nearly $1.7 trillion as of 2022 underscores the significance of modern fashion stores as drivers of the mannequin market. PUMA India announces that it has made a noteworthy advancement by introducing different mannequins to their stores nationwide on Women's Day in 2022. Currently, 24 locations in India are across from the new mannequins erected by PUMA India.

Nike has emphasized the inclusion and diversity of sports by introducing plus-size mannequins at their Oxford Street location in London in 2019. Nike's action is praised since it demonstrates that mannequins don't always have to have the same body type. The male and female plus-size mannequins, that were exhibited at the London store, are pictured wearing athletic attire. As brands like PUMA and Nike lead the way in diversifying their mannequin offerings, other retailers are likely to follow suit to remain competitive. This trend expands the market for mannequin manufacturers, who may see increased demand for specialized mannequins representing various body types, ethnicities, ages, and abilities.

Online retailers heavily rely on product images to showcase their merchandise. Mannequins play a crucial role in this by providing a way to display clothing and accessories in a lifelike manner. According to The United States Census Bureau, At $1,118.7 billion, total e-commerce sales were projected for 2023, up 7.6%  from 2022. 21% more was sold in retail overall in 2023 than in 2022. As e-commerce continues to grow, so does the demand for high-quality product images featuring mannequins.

The market for mannequins is driven by the e-commerce industry's fast expansion, which raises demand for digital models and virtual mannequins. Retailers understand the need of giving customers a true depiction of their items as more and more purchases are made online. Customers may more clearly see how an item of clothing would fit and appear on themselves thanks to virtual mannequins, which replicate the appearance and fit of clothing on a virtual body. By bridging the gap between online and in-store buying, this technology helps customers make more informed decisions.

With the advancement of technology, digital displays offer dynamic and interactive ways to showcase products. These displays can easily be updated with new content and offer features such as animations, videos, and interactive product information. Compared to static mannequins, digital displays can capture attention more effectively and provide a more engaging experience for customers. Virtual try-on technologies allow customers to digitally try on clothing using augmented reality (AR) or virtual reality (VR) platforms.

Smart mirrors equipped with augmented reality (AR) technology allow customers to virtually try on clothing and accessories in-store. By superimposing digital images of clothing onto the customer's reflection, smart mirrors provide a realistic preview of how the items will look when worn. While not a direct replacement for mannequins, smart mirrors offer a more interactive and personalized shopping experience that complements traditional display methods.

Market Landscape

In 2023, Major players in the global mannequin market are Hans Boodt Mannequins, Genesis Display GmbH, Proportion London Ltd, NoaBrands, CORTEX GmbH, Bernstein Display, Bonami BV, Bonaveri, Mondo Mannequins, New John Nissen Mannequins, and Others.

 On 6th November 2022, The British fitness business Gymshark gained attention for its realistic London shop mannequins that are based on actual Gymshark enthusiasts. The London stores getting attention this is because every single mannequin in the new store is based on the physique and motions of an actual member of the Gymshark community. 3D printing was used in the creation of the mannequins, which helped to accurately replicate the size and form of each brand ambassador's body.

 On 7th April 2021, A line of athletic and sporting mannequins from Sempere Mannequins was launched; these mannequins are intended to convey the power and vibrant movement of the human body. Over sixty mannequins, torsos, and accessories make up the Olympia + Invictus collection, which highlights the clothes on exhibit by conjuring images of energy, victory, and grandeur.

 In 2020, the renowned retail expert Kesslers International of London acquired the Proportion London brand. This allowed Kesslers International to expand their manufacturing facilities in East London and begin producing bust forms, display items, and fiberglass and papier-mâché mannequins.