Mexican Household Insecticide Market

The Mexican Household Insecticide Market is estimated to grow at a CAGR of 6.7% during the forecast period (2023-2028) and reach US$159 million by 2028, from around US$110.4 million in 2022. The increasing demand for insecticides owing to the rising incidences of vector borne diseases are expected to propel the growth of the household insecticides market in Mexico. Mexico's insecticide demand is propelled by a multifaceted driver, encompassing the need for mosquito repellents, cockroach control, and government initiatives. As health concerns rise, particularly with mosquito-borne diseases like dengue, the demand for effective repellents has surged. Additionally, government programs promoting public health, combined with supportive policies, amplify the demand. At the grassroots level, villages recognizing the importance of insecticide use for hygiene and disease prevention contribute to the market's growth. This complex interplay of health awareness, government support, and local demand converges to create a robust market for insecticides in Mexico.

Mosquito-borne diseases are a significant public health concern in Mexico. The most common mosquito-borne diseases in Mexico are dengue fever, chikungunya, Zika virus, and malaria. According to the Pan American Health Organization (PAHO), Mexico reported 59,918 cases of dengue fever in 2022. The government has implemented several measures to control the mosquito population, such as fogging and encouraging the use of insecticides and other measures.

The report: “Household Insecticides Market – Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the Household Insecticides Industry.

By Insecticide Type: Natural oil, N,N-Diethyl-Meta-Toluamide, Hydroxyethyl Isobutyl Piperidine Carboxylate, Pyrethroids, Neonicotinoids and Other Insecticides Types

By Mode of Application: Mosquito & Flies Control, Termite control, Bedbugs & Beetles Control, Ants & Cockroaches, and Others

By Packaging: Small, Medium, and Large

By Distribution Channel: Offline Distribution Channel and Online Distribution Channel

By Product Form: Liquid , Powder, Spray, Gel, Mat, Roll On, Patches, Coils, Dust & Granules, and Others

• Increased threats due to communicable diseases such as malaria and an increased emphasis on the control of insect vectors by local and national government bodies are expected to drive the market 

• There is also a shift towards safer and environment-friendly household insecticides with the last five years showing an increase in the usage of synthetic pyrethroids. 

• Innovations like mosquito repellent cards have gained popularity in rural areas whereas liquid vaporizers are favorite among urban consumers.

Natural segment is expected to witness the highest growth over the forecast period 2023 to 2028, growing at CAGR of 9.4%. Household insecticides are categorised as synthetic, which include DEET, Picaridin & others, and natural, which include citronella oil, geraniol oil and others. Oil of citronella is a naturally occurring insect and animal repellent distilled from two grass varieties. It is a mixture of many components which vary by grass variety. Some oil of citronella products are applied to animal or human skin, ornamental plants, or other outdoor areas. Oil of citronella is currently on the U.S. Environmental Protection Agency (EPA)'s list of minimum risk pesticides.

Moreover, geraniol as a main active ingredient in insecticides kills tiny parasitic worms found in certain fish. Specific essential oils make good insect repellents and insecticides, on top of being biodegradable. Geraniol is used as a mosquito and tick repellent and as an insecticide for other target pests (including mites).

Mosquito fly control segment held a significant share in household insecticides market held 23% of market share in 2022 and growing at a CAGR of 5.1% during the forecast period. Mosquitoes and flies are one of the major insects which are perceived to cause diseases. In recent years, the government across the world is focusing upon developing measures to eradicate them. Increase in unhygienic environmental conditions and rapid urbanization are leading to multiplication of mosquito and flies population. Moreover, the rising instances of insect-borne diseases are also motivating the vendors to introduce new products for household insecticides such as mosquito repellents and care products.

In 2022, the household insecticides market saw a dominant presence from the small segment, commanding over 60% of market revenue and projecting a 7.4% compound annual growth rate (CAGR). Notably, household insecticide sprays and concentrates available at local garden centers differ in packaging from bulk materials marketed to agricultural product distributors and farmers. The impact of pesticides is closely linked to packaging containers, emphasizing that proper disposal practices can mitigate chemical exposure and minimize undesirable effects on human health.

Offline retail dominates the Mexican household insecticide market, contributes more than 80% market share in 2022 due to factors such as widespread accessibility and consumer trust. Supermarkets, hypermarkets, and convenience stores form a robust distribution channel, meeting village demand efficiently. The personal touch of in-person transactions enhances customer satisfaction, while the convenience of immediate product availability fosters customer loyalty. Additionally, offline retailers can tailor their offerings to regional preferences, addressing specific village needs. The tangible shopping experience, coupled with strategic placement in local communities, solidifies offline retail's stronghold in the Mexican household insecticide market.

National Drug Store Survey discloses that household insecticides represent an important item in the proprietary department of the drug stores. Imports are handled through wholesale druggists having contacts with drug stores which retail household insecticides.

By Product Form - Segment Analysis

Sprays segment held a significant share in household insecticides market in 2022 valued at $30.5 million and is expected to grow at CAGR of 7.5%. In the Mexican market, spray insecticides are preferred due to their convenience, ease of application, and targeted effectiveness. The aerosol spray format allows for quick and efficient coverage, making it practical for households seeking rapid insect control. The convenience of point-and-spray applications aligns with busy lifestyles, offering a hassle-free solution for consumers. Moreover, the precise nature of sprays facilitates targeted use, minimizing wastage and maximizing efficacy. This preference for spray insecticides in Mexico reflects a demand for practical and user-friendly solutions that effectively address insect-related concerns in homes and communities.

Vector-borne diseases remain a key challenge across the world. The spread of these diseases is determined by complex environmental and social factors. As mosquitoes and flies carry pathogens, they are more likely to spread infections. Rising concerns about vector-borne diseases is significantly fueling the growth of the household insecticides market. People are increasingly becoming aware about the risks associated with vector-borne diseases, and this is expected to result in an increase in the number of people purchasing household insecticides during the forecast period.

Mosquitos being one of the major disease-carrying insects have gained serious attention in recent years with a high focus on developing measures to eradicate them. The gradual waning of DDT concentration and urbanization are the major reasons for growing mosquito and bedbug population. Aedes aegypti is a tropical species of mosquito, which is responsible for spreading zika, dengue, and chikungunya. It is one of the major threats of disease transmission.

Bedbugs can be seen in both sanitary and unsanitary locations, irrespective of cleanliness. They are primarily found in areas, like schools, nursing homes and daycare centers, offices, hospitals, hotels, and public transportation. The growth of these insects along with the awareness about the spread of diseases by these insects is driving the market for the household insecticides.

Citronella is thought to be safe, although some people may experience a mild allergic reaction to the eyes or skin. According to the United States EPA (Environmental Protection Agency), there is little toxicity in citronella oil, and it poses no risk to humans or animals. There is also no risk to bees and other pollinators. Health Canada, however, has expressed concern about the disadvantages of citronella, especially the safety of applying large amounts of citronella products used on the skin.

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the household insecticides market. Major companies such as Spectrum Brands, Syngenta, S.C. Johnson & Son Inc., Rentokill Initial PLC, and BASF collectively hold approximately 44.5% of the market share. Spectrum Brands, a prominent player, manufactures and distributes various products, including household insecticides, in Mexico, establishing a robust market presence. The company offers a diverse range of insecticides under the brand names Cutter and Repel, designed to effectively control and repel various types of insects, including mosquitoes, ants, roaches, and flies.

Ø  In March 2023, Zevo, a brand of Proctor & Gamble announed the worldwide launch of its new On-Body Mosquito + Tick Repellents that provide odorless, non-sticky and complete protection against mosquitos and ticks for up to 8 hours. This will solve the problem of greasy feel on skin and the strong odor usually associated with their insect repellents.

Ø  In January 2022, Sungenta AG announced the acquisition of two bioinsecticides, NemaTrident® and UniSpore®, from leading biocontrol technology developer, Bionema Limited. The new bioinsecticides will provide customers with additional and complementary technologies to effectively and sustainably manage insect pests and resistance.