Nigeria Juice Market - Forecast(2024 - 2030)

Nigeria Juice Market Overview

Nigeria Juice Market Size is estimated to reach $5.7 billion by 2027. Furthermore, it is poised to grow at a CAGR of 3.9% over the forecast period of 2022-2027. The fruit and vegetable juice industry has witnessed significant growth as this is considered to be a naturally sweetened nutritious food with the ability to boost immunity. A juice mixture is a compound of water added fructose sugar with other ingredients & additives like color, flavors, sweeteners, preservatives, active compounds prepared by pressing or extracting the natural liquid found in fruits and vegetables. Carbonated juices and energy drinks can be replaced with fruit and vegetable juices like cranberry juice, blackcurrant juice. Consumers are health-conscious, and they prefer fruit juice to any other beverage on the market. Vegetable blends are easily digestible. Some juiced vegetables are low in carbs and can be included in the keto diet. Fruit and vegetable juice intake has expanded worldwide as a result of the current COVID pandemic, owing to the health benefits. In January 2019, Coca-Cola takes full control of Nigerian dairy group Chi. Several regional and international players have launched products including fortified vitamins and minerals to help consumers increase their immunity.

In Nigeria, there is a growing understanding of the health benefits of eating fruits and vegetables on a daily basis. This tendency, combined with people's increasingly hectic lifestyles, which might make it difficult for them to spend time shopping for and preparing fresh fruits and vegetables, is expected to positively influence the Nigeria Juice industry during the forecast period 2022-2027.

Nigeria Juice Market Report Coverage

The report: “Nigeria Juice Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Nigeria Juice Market.

By Type: Fruit Juice and Vegetable Juice.
By Form: Ready-to-drink Juice, Shelf-Stable, Pulp, Crush and Others.
By Distribution Channel: Hypermarket/Supermarket, Convenience Stores, E-Commerce and Others.

Key Takeaways

Nigeria Juice Market: Market Share (%) by Type, 2021

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Nigeria Juice Market Segmentation Analysis- By Type

Nigeria Juice Market based on type can be further segmented into Fruit Juice and Vegetable Juice. Fruit Juice held a dominant market share of 59% in the year 2021 and is also estimated to be the fastest-growing, with a CAGR of 4.4% over the forecast period of 2022-2027. Fruit juice is widely regarded as one of the healthiest beverages owing to its potential to stimulate the immune system, minimize indications of aging, guard against cancer, increase cellular repair and metabolism, detoxify the body, improve blood pressure, and lower cholesterol levels. Fruity juice, a blend of fruit juice, water, and electrolyte, was introduced by PepsiCo in 2021 to help consumers stay hydrated. This product is aimed at teenagers, who will be the product's key consumers. It comes in 35oz bottles with no sugar and 60 calories. Furthermore, during the forecast period, the rising income level of the target customers would have a positive effect on fruit juice demand thereby, driving the segment growth.

The government's awareness drive aimed at orienting consumers toward healthy food consumption habits could be one of the causes for the market's growth in Nigeria. Consumers in this region want a healthier lifestyle, prefer to eat a healthy diet; as a result, demand for fruit juices is expanding, boosting the overall market growth.

Nigeria Juice Market Segmentation Analysis- By Distribution Channel

Nigeria Juice Market based on the application can be further segmented into Hypermarket/Supermarket, Convenience Stores, E-Commerce, and Others. The E-Commerce segment held a dominant market share in the year 2021 and is also estimated to be the fastest-growing, with a CAGR of 4.7% over the forecast period of 2022-2027. This is owing to the ease of availability of a wide selection of products in various forms and uses as in various flavoring ingredients given by all brands at reasonable discounts. The growing number of smartphone and internet users is the primary driver of sector growth. These businesses give cash back and home delivery services, which contribute to the market's growth. Customers frequently purchase drinks like carbonated juices, vegetable blends, and others from online websites in order to save time due to the increasingly hectic lifestyle. Furthermore, the online retail segment is expected to account for the largest share of the market, owing to the fact that online retailing offers more discounts and purchase options, and the online platform has grown in popularity as a result of its ability to deliver products to customers' doorsteps. Major corporations, such as Big Basket, are collaborating with internet shops to broaden their customer base. They also create their online portals and websites to promote the growth of the market in order to increase product sales, providing potential for the industry to flourish.

Nigeria Juice Market Drivers

Increasing Prevalence Of Diabetic Mellitus Enhance The Market Growth.

Diabetes mellitus (DM) is a metabolic condition marked by a partial or complete lack of insulin, resulting in high blood glucose levels (hyperglycemia). Diabetes is one of the main causes of morbidity and mortality among adults aged 35 and up worldwide, particularly in low- and middle-income countries in Asia and Africa, such as Nigeria. Nigeria has the fourth greatest diabetes burden in Africa, according to NCBI, in 2020, 5.8% (about 6 million) of adult Nigerians are living with DM. As diabetic patients are advised to intake low sugar or no sugar juice, the market is expected to enhance. The absence of government assistance has hampered the development of a well-coordinated diabetes network in the country, as well as financially exhausted most diabetes patients due to the high expense of controlling the disease, which is driving the market growth.

Increasing Demand for Fortified Juices Drive The Market Growth

Consumers can gain many health benefits from fruit juices that have been fortified with functional additives. Furthermore, the growing desire among customers to maintain excellent health is spurring product innovation in this sector. Omega-3, fiber, bioactive chemicals, vitamins, and probiotic bacteria are just a few of the functional components that the juice business can use to create new products. Fruit juices are fortified with vitamins to improve their nutritional profile. Vitamin D, vitamin E, vitamin A, and vitamin C are just a few of the vitamins that are commonly found in fruit juices. Heineken expands its ownership of Nigeria’s champion breweries to 84.5% in January 2021 which is enhancing the market growth. Various government initiatives are being implemented around the world to encourage fortified food and beverage consumption is expected to drive market growth in the forecast period of 2022-2027.

Nigeria Juice Market Challenges

Stringent Government Regulation Limits the Market Growth.

Stringent government regulation serves as a major setback for the growth of the market during the forecast period 2022-2027. For instance, FDA introduced new labeling regulation in 2016 and the compliance date is from January 1, 2020. The FDA regulation stipulates that the portion of sugar above what would normally be found in an equivalent volume of 100% juice must be labeled as added sugar. Therefore, the new curriculum by FDA serves as a major setback for market growth in the future. Post-harvest losses, particularly during fruit transportation, storage, and processing, are also anticipated to harm the industry's bottom line.

Nigeria Juice Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Nigeria Juice Market. The top 10- Nigeria Juice Market companies are-

1. Döhler Group
2. Ocean Spray Cranberries, Inc.
3. Milo
4. Nigerian Breweries Plc
5. Nestle S.A.
6. Unilever
7. Promasidor
8. FireslandCampina WAMCO
9. Cadbury Nigeria Plc
10. PepsiCo Inc.

Recent Developments

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