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Smart Toys Market Overview:
Smart Toys Market is anticipated to attain a market value of $37.1 by the year 2030, exhibiting a steady compound annual growth rate CAGR of 15.4% during the forecast period spanning from 2023 to 2030.
The market is expected to witness a surge in demand due to the rise in the number of working parents who prefer toys that can keep their children engaged in meaningful activities while they are busy. Additionally, the increasing adoption of IoT and connected devices is expected to drive the growth of the market further.
The growing popularity of STEM (Science, Technology, Engineering, and Math) education is also expected to drive the demand for smart toys that can help children learn these subjects in a fun and interactive way. Smart toys that teach coding, robotics, and electronics are gaining traction in the market, and the trend is expected to continue in the forecast period.
Based on the distribution channel, the online segment is expected to witness significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer to customers. The offline segment, including specialty stores and toy stores, is also expected to witness growth as customers prefer to see and touch the products before making a purchase decision.
North America is expected to dominate the market due to the high penetration of smart devices, high disposable income, and the presence of major market players in the region. Europe is also expected to witness significant growth due to the increasing adoption of smart toys by parents and educators.
Market Snapshot:
Smart Toys Market - Report Coverage:
The “Smart Toys Market Report - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the smart toys market.
| Attribute | Segment |
|---|---|
By Product Type |
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By Interfacing Device |
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By Technology |
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By Distribution Channel |
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By End-Use |
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By Geography |
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Smart Toys Market - Top Trends:
AI and Machine Learning: With advancements in artificial intelligence and machine learning, smart toys can now interact with children in a more personalized and intelligent way. These toys can learn and adapt to a child's interests and preferences, making the play experience more engaging and interactive.
Augmented Reality: Augmented reality technology allows smart toys to create a more immersive play experience by overlaying digital content onto the real world. This technology is especially popular in educational and learning toys, where it can be used to provide interactive lessons and activities.
Voice-activated Toys: Voice-activated toys have become increasingly popular, allowing children to interact with their toys in a more natural and intuitive way. These toys can respond to a child's voice commands, providing a more interactive and personalized experience.
Robotics: The use of robotics in smart toys has also become increasingly popular. Robots can be programmed to perform a wide range of functions, from teaching basic coding skills to providing entertainment and companionship.
Smart Toys Market - Company Analysis
Mattel Inc.: Mattel is one of the largest toy manufacturers in the world, and it has a significant presence in the smart toys market. The company's most popular smart toy product line is the Barbie Dreamhouse, which features voice-activated commands and interactive features.
Hasbro Inc.: Hasbro is another major player in the toy industry, and it has made significant strides in the smart toys market with products like the Fur Real Friends line, which features interactive pets that respond to touch and sound.
LEGO Group: LEGO is a leading toy company known for its building block sets. The company has entered the smart toys market with products like the LEGO Boost, which combines traditional building blocks with robotics and programming to create interactive play experiences.
WowWee Group Limited: WowWee is a Canadian toy company that specializes in interactive and innovative toys. The company has created several successful smart toys, including the Fingerlings line of interactive robotic pets.
Sphero Inc.: Sphero is a technology company that specializes in creating smart toys. The company's most popular product is the Sphero Bolt, which is a programmable robot ball that can be controlled with a smartphone or tablet.
VTech Holdings Limited: VTech is a Hong Kong-based toy company that specializes in electronic educational toys. The company has a strong presence in the smart toys market with products like the Kid zoom Smartwatch, which features a camera, games, and educational content.
Anki Inc.: Anki is a robotics company that specializes in creating smart toys. The company's most popular product is the Cosmo robot, which uses artificial intelligence to interact with children and perform a variety of tasks.
Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Smart Toys Market Report. The top 10 companies in this industry are listed below:
- Mattel Inc.
- Hasbro Inc.
- LEGO Group
- WowWee Group Limited
- Sphero Inc.
- VTech Holdings Limited
- Anki Inc.
- Fisher-Price, Inc.
- MGA Entertainment, Inc.
- Osmo
Scope of Report:
| Report Metric | Details |
|---|---|
Base Year Considered | 2022 |
Forecast Period | 2023 – 2030 |
CAGR | 15.4% |
Market Size in 2030 | $37.1 Billion |
Segments Covered | By Product Type, By Interfacing Device, By Technology, By Distribution Channel, By End-Use and By Geography |
Geographies Covered | North America (U.S., Canada), Europe (Germany, France, UK, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia, and Rest of South America), Rest of the World (Middle East and Africa). |
Key Market Players |
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1. Smart Toys Market - Overview
1.1. Definitions and Scope
2. Smart Toys Market - Executive Summary
3. Smart Toys Market - Comparative Analysis
3.1. Company Benchmarking - Key Companies
3.2. Global Financial Analysis - Key Companies
3.3. Market Share Analysis - Key Companies
3.4. Patent Analysis
3.5. Pricing Analysis
4. Smart Toys Market - Start-up Companies Scenario
4.1. Key Start-up Company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Venture Capital and Funding Scenario
5. Smart Toys Market – Market Entry Scenario Premium
5.1. Regulatory Framework Overview
5.2. New Business and Ease of Doing Business Index
5.3. Case Studies of Successful Ventures
6. Smart Toys Market - Forces
6.1. Market Drivers
6.2. Market Constraints
6.3. Market Challenges
6.4. Porter's Five Force Model
6.4.1. Bargaining Power of Suppliers
6.4.2. Bargaining Powers of Customers
6.4.3. Threat of New Entrants
6.4.4. Rivalry Among Existing Players
6.4.5. Threat of Substitutes
7. Smart Toys Market – Strategic Analysis
7.1. Value Chain Analysis
7.2. Opportunities Analysis
7.3. Market Life Cycle
8. Smart Toys Market – By Product Type (Market Size – $Million/$Billion)
8.1. Interactive Games
8.1.1. Market Trends by Region
8.1.2. Market Share & Forecast by Region
8.2. Robots
8.2.1. Market Trends by Region
8.2.2. Market Share & Forecast by Region
8.3. Educational Toys
8.3.1. Market Trends by Region
8.3.2. Market Share & Forecast by Region
8.4. Voice/Image Recognition Toys
8.4.1. Market Trends by Region
8.4.2. Market Share & Forecast by Region
8.5. App-enabled Toys
8.5.1. Market Trends by Region
8.5.2. Market Share & Forecast by Region
8.6. Screen Less Toys
8.6.1. Market Trends by Region
8.6.2. Market Share & Forecast by Region
8.7. Health-Tracking Toys
8.7.1. Market Trends by Region
8.7.2. Market Share & Forecast by Region
8.8. Wearable
8.8.1. Market Trends by Region
8.8.2. Market Share & Forecast by Region
8.9. Toys-To-Life
8.9.1. Market Trends by Region
8.9.2. Market Share & Forecast by Region
8.10. Puzzles
8.10.1. Market Trends by Region
8.10.2. Market Share & Forecast by Region
8.11. Building Games
8.11.1. Market Trends by Region
8.11.2. Market Share & Forecast by Region
8.12. Others
8.12.1. Market Trends by Region
8.12.2. Market Share & Forecast by Region
9. Smart Toys Market – By Interfacing Device (Market Size – $Million/$Billion)
9.1. Smartphone Connected Toys
9.1.1. Market Trends by Region
9.1.2. Market Share & Forecast by Region
9.2. Tablet-Connected Toys
9.2.1. Market Trends by Region
9.2.2. Market Share & Forecast by Region
9.3. Console-Connected Toys
9.3.1. Market Trends by Region
9.3.2. Market Share & Forecast by Region
9.4. AppConnected Toys Drones
9.4.1. Market Trends by Region
9.4.2. Market Share & Forecast by Region
9.5. Others
9.5.1. Market Trends by Region
9.5.2. Market Share & Forecast by Region
10. Smart Toys Market – By Technology (Market Size – $Million/$Billion)
10.1. Wi-Fi
10.1.1. Market Trends by Region
10.1.2. Market Share & Forecast by Region
10.2. Bluetooth
10.2.1. Market Trends by Region
10.2.2. Market Share & Forecast by Region
10.3. NFC And RFID
10.3.1. Market Trends by Region
10.3.2. Market Share & Forecast by Region
10.4. Other Technologies
10.4.1. Market Trends by Region
10.4.2. Market Share & Forecast by Region
11. Smart Toys Market – By Distribution Channel (Market Size – $Million/$Billion)
11.1. Online
11.1.1. Market Trends by Region
11.1.2. Market Share & Forecast by Region
11.2. Offline
11.2.1. Market Trends by Region
11.2.2. Market Share & Forecast by Region
11.3. Specialty Stores
11.3.1. Market Trends by Region
11.3.2. Market Share & Forecast by Region
11.4. Convenience Stores
11.4.1. Market Trends by Region
11.4.2. Market Share & Forecast by Region
11.5. Toy Shops
11.5.1. Market Trends by Region
11.5.2. Market Share & Forecast by Region
11.6. E-Commerce Store
11.6.1. Market Trends by Region
11.6.2. Market Share & Forecast by Region
12. Smart Toys Market – By End-Use (Market Size – $Million/$Billion)
12.1. Toddlers
12.1.1. Market Trends by Region
12.1.2. Market Share & Forecast by Region
12.2. Pre Schoolers
12.2.1. Market Trends by Region
12.2.2. Market Share & Forecast by Region
12.3. School Going
12.3.1. Market Trends by Region
12.3.2. Market Share & Forecast by Region
12.4. Stripling
12.4.1. Market Trends by Region
12.4.2. Market Share & Forecast by Region
13. Smart Toys Market – by Geography (Market Size – $Million/$Billion)
13.1. North America
13.1.1. The U.S.
13.1.2. Canada
13.2. Europe
13.2.1. UK
13.2.2. Germany
13.2.3. France
13.2.4. Italy
13.2.5. Spain
13.2.6. Russia
13.2.7. Rest of Europe
13.3. Asia-Pacific
13.3.1. China
13.3.2. India
13.3.3. Japan
13.3.4. South Korea
13.3.5. Australia & New Zealand
13.3.6. Rest of Asia-Pacific
13.4. South America
13.4.1. Brazil
13.4.2. Argentina
13.4.3. Chile
13.4.4. Colombia
13.4.5. Rest of South America
13.5. Rest of the World
13.5.1. Middle East
13.5.2. Africa
14. Smart Toys Market – Entropy
14.1. New product launches
14.2. M&A’s, collaborations, JVs and partnerships
15. Smart Toys Market – Industry/Segment Competition Landscape
15.1. Market Share Analysis
15.1.1. Market Share by Product Type – Key Companies
15.1.2. Market Share by Region – Key Companies
15.1.3. Market Share by Country – Key Companies
15.2. Competition Matrix
15.3. Best Practices for Companies
16. Smart Toys Market – Key Company List by Country Premium
17. Smart Toys Market - Company Analysis
17.1. Mattel Inc.
17.2. Hasbro Inc.
17.3. LEGO Group
17.4. WowWee Group Limited
17.5. Sphero Inc.
17.6. VTech Holding Limited
17.7. Anki Inc.
17.8. Fisher-Price Inc.
17.9. MGA Entertainment, Inc.
17.10. Osmo
17.11. LeapFrog Enterprises, Inc.
17.12. Spin Master Corp.
17.13. UBTECH Robotics Corp.
17.14. littleBits Electronics, Inc.
17.15. DJI
17.16. Parrot SA
17.17. Silverlit Toys Manufactory Ltd.
17.18. Orbotix, Inc.
17.19. Zoomer
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Smart Toys Market is forecast to grow at 15.4% CAGR during the forecast period 2023-2030.
Smart Toys Market size is estimated to reach $37.1 billion by 2030
Top Companies in the Smart Toys Market are Mattel Inc., Hasbro Inc., LEGO Group, WowWee Group Limited, Sphero Inc., VTech Holdings Limited, Anki Inc., Fisher-Price, Inc., MGA Entertainment, Inc.