Sour Candy Market - Forecast(2024 - 2030)

Key Takeaways:

● Fastest growth of Asia Pacific region

Geographically, in the global Sour candy market share, Asia Pacific is analyzed to grow with the highest CAGR of 7.9% during the forecast period 2023-2030. here has been a shift in consumer preferences towards novel and unique taste experiences. Sour candies offer a tangy and intense flavor profile that appeals to consumers looking for variety and excitement in their snacks. The influence of Western culture through media, entertainment, and international brands has introduced and popularized the concept of sour candies in Asian markets as well. The problems impeding market expansion however include strict government controls on health over excessive sugar consumption. However, the above factors combined with the introduction of sugar free candies with numerous exotic flavors and colors that attract all consumers especially kids and pregnant women are driving the Sour Candy Market in Asia Pacific region.

● The Hard candy segment dominates the sour candy market.

In the Sour Candy Market analysis, the Hard candy segment is estimated to grow with the highest CAGR of 8.3% during the forecast period. Ferrera introduced Laffy Taffy Fruit Combos which brings new flavor pairings to the brand’s classic mini bar format. In January 2023, Jolly rancher announced its collaboration with Hershey company introducing cherry flavor clinically dosed pre-workout candies which offer intense energy, endurance, and focus necessary for big training routines.

● Introducing new products with attractive designs and colours drives the market

To draw consumers interests especially kids, companies are producing more and more items with unique and exotic flavors like raw mango, tamarind, and strawberry, among others. In March 2022, Jelly Belly Candy Co. initiated a new take on its classic jellybean flavors with Jelly Belly Belly Buttons. The bite-size, button-shape chewy candies come in popular flavors like cherry, grape, green apple and blueberry. This propels the market growth.

● Changing consumer preferences to unique tastes driving the market

 Consumers are increasingly seeking unique and novel taste experiences, and sour candies offer a tangy and intense flavour profile that appeals to many. The demand for adventurous and exciting taste sensations drives the popularity of sour candies. In July 2023, Dharampal Satyapal Group, a multi-business corporation and FMCG conglomerate, launched a digital campaign called Pulse Tangy Tails Campaign for its tangy-flavoured Pulse candy.

● The high amount of sugar and acidic nature of candies hinders the market growth

Frequent candy intake is bad for tooth decay because of its high pH level and high sugar content. Candy is closely linked to diabetes and obesity since it includes a lot of sugar. They are tasty, colourful, and entertaining, but sour candies have a lot of acid in them. Acid can be highly harmful because it wears away the enamel of teeth. This factor impedes the Sour Candy Market growth.

Sour Candy Market Share (%) By Region, 2022

Key Market Players:

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Sour Candy Market. The top 10 companies in this industry are listed below:

1. Wm. Wrigley Jr. Company

2. Mondelez International, Inc. (Sour Patch Kids)

3. Jelly Belly Candy Company

4. Ferrara Candy Company (Laffy Taffy, SweeTARTS, Funables)

5. Taffy Town, Inc. (Sour Taffy)

6. The Hershey Company ( Jolly Rancher Gummies Sours)

7. Haribo (Sour Goldbears)

8. The Topps Company, Inc. (Baby Bottle Pops)

9. Tootsie Roll Industries, Inc.(Concord Confections Candy)

10. Albanese Confectionery Group, Inc. (Sour Flavor Gummi Bears)