Email
Print
Overview
The US macarons market size is forecast to reach USD 510.45 million
by 2029, after growing at a CAGR of 5.48% during 2024-2029. Prospective franchisees are boosting their market
production year after year by offering superior items and gorgeous shop
designs. For example, Le Macaron, one of the leading French Pastries and
Macaron franchises in the United States, increased its production based on
a great track record of success among current franchisees around the country.
In 2023, the Le Macaron confectionary produced over 32,000 macarons per day, up
from 30,000 per day in 2022. Furthermore, following gluten-free diets, these
macarons are gaining popularity. In addition, social media platforms have
become important instruments for advertising and selling culinary goods, and
macaron demand is expanding, with a particularly strong footing in this sector.
Report Coverage
The report “US Macarons Market–
Forecast (2024-2029)”, by IndustryARC, covers an in-depth analysis of the
following segments of the US macarons market.
By Flavor: Fruit Flavored, Chocolate,
Caramel, Lemon, Vanilla, Pistachio, Basic, Others
By FMCG Sector: By Distribution Channel (Supermarkets
and Hypermarkets, Grocery stores, Specialty stores, E-commerce, Others), By
Production Technology (Semi-Industrial Technology, Industrial Solution)
Key Takeaways
·
The US macaron market is growing due
to high demand for premium items like chocolate and caramel macarons. For
example, in April 2022, Le Macaron, a French bakery and café, expanded across
the United States by providing delectable Parisian éclairs, coffee, and more. These
macarons are also being sold in seasonal flavors to honor festivals
and special events.
·
Baked products are highly permissible, with
American customers enjoying the occasional indulgence as part of their daily
routine. The American Bakers Association stated in July 2022 that 84% of
Americans believe it is okay to treat oneself to baked products such as
cupcakes, doughnuts, or pies. As people's appreciation for
artisanal cuisine grows, macarons gain popularity.
·
As the need for sustainable and health-conscious
food alternatives continues to grow, a thoughtful combination of
mouthwatering flavors and carefully chosen ingredients will create the future
of macarons, meeting the changing preferences and values of discriminating
customers.
By Flavor - Segment
Analysis
Chocolate flavor dominated the US macarons market in 2023. Chocolate
macarons come in a variety of flavors, including dark, milk, and white
chocolate, and can be filled with ganache, buttercream, or chocolate mousse.
For example, the macarons of Belgian chocolatier Pierre Marcolini's Temple of
Sweets are iridescent in color and include diverse flavors such as coffee,
pistachio, lemon tea, and dark chocolate. Marcolini derived his inspiration
from the emerging trend in cuisine.
Chocolate macarons are a popular variety of macarons in the United
States due to their flexibility and rich, decadent taste. Americans continue to
prefer milk chocolate, while dark chocolate with a cacao concentration of
71-75% is the most popular. Premium chocolate had the second-largest audience
in 2022, accounting for 67% of all chocolate purchases in the United States.
Chocolate macarons' appeal stems from customer preferences, cultural diversity,
and the availability of high-quality goods.
By FMCG Sector - Segment
Analysis
Distribution Channels dominated the US macarons market in 2023. Supermarkets
and hypermarkets, which provide a huge selection of goods and are convenient
for many customers hold the largest share in the US macarons market.
Furthermore, compared to specialized shops or independent merchants,
supermarkets and hypermarkets frequently sell macarons at a cheaper price
range, making them a popular option for customers on a budget. The grocery
market in the United States is vast, and several supermarket chains are
expanding to meet consumer demand. For instance, Publix, a Florida-based
grocery company with over 1,200 locations in the southern United States,
recorded a revenue of $54.5 billion (€50.1 billion) in the fiscal year 2022, a
13.6% increase over the previous year.
In August 2023, Aldi announced plans to acquire the Winn-Dixie and
Harveys Supermarket store estates from Southeastern Grocers, adding over 400
shops to its portfolio across Alabama, Florida, Georgia, Louisiana, and
Mississippi. It intends to establish 20 stores in the area by the end of the
year as part of a countrywide initiative to open 120 sites across the United
States. The US macaron market in supermarkets/hypermarkets is predicted to
expand in the future years as customer tastes for simple and accessible sweet
treats shift. It is anticipated that supermarkets and hypermarkets will satisfy
this need by increasing the variety and quality of macarons they sell in their
establishments.
Drivers – US Macarons Market
· Growing Number of Europeans Traveling to America
According to Migration Policy Institute 2022
figures, the United States was the top destination for European migrants (7%)
in 2022, followed by Kazakhstan (5%) and Australia (4%). The popularity of
macarons grew along with the number of European emigrants to America in the
early 20th century. The popularity of macarons grew along with the number of
European emigrants to America in the early 20th century. Over the decades, the
popularity of French macaron has increased with the huge variety of colors and
flavorings of both cookies and fillings. In the United States, macarons are
challenging cupcakes as a favorite treat, and French bakeries and pastry shops
are becoming more prominent in major cities nationwide. The popularity of
French macarons has grown over the years, especially due to the wide range of
colors and flavorings available for both cookies and filling. In the United
States, macarons are challenging cupcakes as a favored dessert, and French
bakeries and pastry stores are popping up in major cities across the country.
For example, according to the most current U.S.
Census Bureau data, Europeans made up 10%, or little more than 4.7 million, of
the 46.2 million immigrants residing in the United States in 2022. Europeans
are the third-largest region-origin immigrant group, after only those from the
Americas (52%), and Asia (31%). Recently, the Russian invasion of Ukraine has
inspired fresh migrations in the United States, with both Ukrainians and
Russians seeking sanctuary and opportunity. This tendency demonstrates how geopolitical
events continue to impact migratory trends, which are expected to present
opportunities for the US macaron industry during the forecast period.
·
Healthier
Versions of Macarons
The emphasis on health and sustainability has
inspired macaron makers to experiment with alternative sweeteners and flours,
with the goal of reducing sugar content and incorporating gluten-free choices.
This modification to satisfy dietary limitations and health-conscious tastes
has created new opportunities for macaron innovation, enabling the production
of guilt-free treats that appeal to a broader audience. In response to these
changing customer tastes, macaron producers are also exploring inventive methods
to add superfoods and functional ingredients into their recipes.
For example, refined
sugar-free macarons substitute erythritol or stevia for regular powdered sugar.
Some versions substitute butter-based fillings with dairy-free alternatives,
whilst fruit-based fillings or dark chocolate ganache can provide antioxidants
and nutrients. Infusing macarons with nutrient-dense components such as matcha,
turmeric, or açai not only enhances the nutritional profile of these exquisite
delicacies but also taps into the burgeoning interest in functional foods that
offer health benefits beyond simple nutrition.
Challenges – US Macarons Market
·
Fluctuations in Raw Material
Prices
This market has been
limited as a result of price instability, including the rise in the cost of raw
materials, such as sugar, eggs, and almond flour. According to the Consumer
Price Index, the cost of eggs in the United States climbed by 60% in December
2022 compared to the previous year. Egg prices grew by 8.4% from January 2024
to February 2024. For example, in comparison to the previous year, the United Nations Food
and Agriculture Organization projects a 2% decrease in worldwide sugar output
in the 2023–24 season, or a loss of around 3.8 million U.S. tons. As a result,
it is anticipated that over the coming years, raw sugar prices in the US and
around the world will move in tandem. For example, with these price increases several
macaron bakers have had to raise their prices to stay profitable due to a
recent increase in the price of almond flour, which could hinder consumer
preferences.
·
Limited Accessibility to Macarons
Outside Major Metropolitan
Some of the major US areas where macarons are
prominently featured include New York City, California, San Francisco Bay Area.
While accessibility to macarons outside major metropolitan areas can be
limited. Businesses face challenges in expanding distribution networks to reach
a wider customer base while ensuring product freshness and quality. Outside
major cities, there may be fewer specialty bakeries or stores that carry
macarons. This reduces the opportunities for consumers in suburban or rural
areas to purchase macarons, impacting overall demand. Expanding distribution
networks to reach non-metropolitan areas may entail higher transportation costs
and logistical challenges. Businesses need to weigh these costs against the
potential market demand and profitability.
Market Landscape
Technology launches, acquisitions, and R&D activities are key
strategies adopted by players in the US macaron market. Major players in the US
macarons market are Le Macaron, Dana’s Bakery, Olivia Macaron, Richart,
Ma-ka-rohn, Pastreez, Chantal Guillon, and Savor Patisserie among others.
Developments:
Ø In June 2023, Le Macaron French Pastries announced that
it would open 10 new locations nationwide including Tucson,
New York, Gaithersburg, Columbus, Tarpon Springs, FL, Pembroke Pines, FL,
and three California stores in Long Beach, Sacramento, and New Port Beach. The
firm reported that it is on course to fulfill its year-end goal of 80 franchise
units, following strong growth in 2022 and an exceptional first quarter in 2023
with several franchise launches. In addition, the firm announced that a third
Le Macaron café is set to open in Nashville.
Ø In March 2023, Häagen-Dazs collaborated with renowned pastry chef
Pierre Hermé to produce a new range of goods, including macarons. The new line
will be one of the brand's primary summer releases, with three flavors: double
chocolate ganache, strawberry and raspberry, and yuzu and lemon, with the
latter only available at Häagen-Dazs ice cream parlors.
Ø In April 2022, EVERY collaborated with Chantal Guillon to create the
world's first chicken-free egg whites, which would be included in a limited
launch of vegan macarons in six flavors: passionfruit, strawberry, pistachio Earl
Grey, pistachio, Tahitian vanilla, and dark chocolate. They are available in
boxes of six ($28 each) in-store at Chantal Guillon's Northern California
stores in San Francisco and Palo Alto.