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Increasing demand for high quality food and shortage of land in agriculture industry and increasing use of higher yield than traditional methods are anticipated to boost the North America Greenhouse Produce Market during the forecast period 2021-2026. North America Greenhouse Produce Market size is estimated to reach $3,739 million by 2026, growing at a CAGR of 11.8% over 2021-2026.
The North America Greenhouse Produce Market is growing at a significant rate owing to its Increasing demand for high quality food and shortage of land in agriculture industry and increasing use of higher yield than traditional methods. A greenhouse is a structure with walls and roof primarily made of transparent material, such as glass, in which plants that require controlled climatic conditions are grown. Products produced as a result of cultivation in such green-house are called as greenhouse produce. Additionally, technical advances in crop production and growing investment in greenhouses by several commercial companies is also predicted to propel the market during the forecast period 2021-2026.
Greenhouse farming is the method of growing fruits, vegetables and other produce in a controlled environment such as a greenhouse. Cultivation in greenhouses has allowed farmers to improve their productivity while also improving the quality of their products by isolating them in micro-ecosystems with ideal conditions for plants to grow well. The demand for fresh produce is increasing round the year but supply is restricted owing to cultivation season. The crops are depended on various climatic condition such as temperature, light, humidity, wind velocity etc. so that it effects on growth, physiological process, flowering, fruit setting and finally yield and economic return. Increasing population and rapid urbanization which leads to rise in food demand throughout the year so to fulfill the demand, the production of crops and vegetable throughout the year is important and off season production ensure the year round supply of fresh produce.
North America dominated the market share of greenhouse produce market in 2020 owing to increasing demand of consumers for a wide variety of year-round produce. The U.S. Department of Agriculture refers Greenhouse farming as a controlled agriculture. As the recent food safety outbreaks has increased the demand for clean and safe vegetables and fruits raising the profile on the greenhouse operations that increases the growth of this market.
North America Greenhouse Produce Market Growth Drivers:
Adoption of Higher Yield than Traditional Methods
The increasing adoption of greenhouse for production of vegetables, crops and other produce which gives more control condition to crops to grow and Crops grown in safe environment of greenhouse can improve the plant genetics, resulting in the development of healthier varieties are some factors driving the market growth. Moreover, Greenhouse protect the crops from many diseases specially those that are soilborne and splash onto plants in the rain whereas there are there are locusts, other animals, and insects that can threaten the quality of the produce in open field that are boosting the growth of this market.
Shortage of Land in Agriculture Industry
Shortage of land for agriculture leads to decrease in productivity of crops and that impact on disturbance in food supply chain. According to, Government of Canada, 10% of Canada's greenhouse gas emissions are from crop and livestock production, excluding emissions from the use of fossil fuels or from fertilizer production that are driving the growth of this market.
R&D Investment:
• In November 2019, Nature Fresh Farms partnered with Hiram Walker & Sons Limited to provide greenhouse operation with a renewable fuel source in the form of whisky cull barrels.
• In November 2020, Village Farms International Inc. acquired Pure Sun Farms which increased the company’s ownership of Pure Sun Farms to 100%.
The Major Players in this Market Include
The major companies in the North America Greenhouse Produce market include Greenhouse Produce Company LLC, Devry Greenhouse Ltd., Bushel Boy Farms, Nature Fresh Farms, Village Farms International Inc., Mastronadi Produce Ltd., Mucci farms, Nash Greenhouse, Amco Group of Companies, and Gotham Greens.
Over the years, major market players have focused on greenhouse production that are used for producing variety of crops. The launch of new market companies, adequate funding, and government-aided policies help in the development of greenhouse products. The continuous developments in the Greenhouse Produce Market such as advanced technologies, increasing funding amount of startups and research organizations, and surge in the number of product are the major factors set to drive the North America Greenhouse Produce market during the forecast period 2021-2026.