Market Overview:

The Malaysia Professional Haircare Market size is estimated to reach $87 Million by 2030, growing at a CAGR of 2.2% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “ Malaysia Professional Haircare Market– By Gender (Male and Female), By Products (Coloring, Straightening, Styling, Shampoo, Conditioner, Serum and Others), By Type (Organic and Synthetic), By Distribution Channels (Hypermarkets/Retail Chain, Online, Salons, Specialty Stores, and Others) - Opportunity Analysis & Industry Forecast, 2024-2030.”

A major driver in the market is the rising awareness among consumers about the benefits of using professional hair care products. Data from Google showed that in 2022 Malaysians had searched online for the causes and treatments of hair concerns with most of these queries being on hair loss, dandruff issues and scalp irritation. With the growing awareness, consumers specifically look for professional hair care products to address these concerns. 

Hair Coloring Market to grow the fastest

In the Malaysian professional hair care market, professional hair coloring products held the largest market share, accounting for roughly 41% of the market share in 2023 due to the rising demand for diverse and innovative hair coloring solutions. Many consumers opt for professional-grade products to achieve long-lasting and vibrant colors. The introduction of halal-compliant products has further fueled this demand. In March 2024, L'Oréal launched two new shades of red in its iNOA palette which is tested to be water permeable or wudhu-friendly, making it suitable for Muslim customers. As brands capitalize on the halal certification to attract a broader customer base by emphasizing the importance of inclusivity and religious considerations in the hair care market, this boosts the popularity of hair color treatments.

Malaysia Professional Haircare Market: Key Takeaways 

The Bridal Services segment plays an important role

The Bridal Services segment is projected to drive market growth during the forecast period 2024-2030. Malaysia is slowly becoming a popular destination for weddings. According to the Ministry for Tourism, Arts and Culture, in 2023, Malaysia welcomed 17.8 million tourists. With the growing popularity of destination weddings, the Bridal Services segment within the Professional Hair Care Services industry is witnessing a surge in innovative trends, reflecting the evolving preferences of modern brides and the increasing demand for personalized and memorable wedding experiences. Moreover, the Bridal Services segment is witnessing a shift towards eco-conscious and sustainable practices with brides increasingly opting for natural and organic hair care products that align with their values of environmental stewardship and wellness. 

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Rising awareness about the type of ingredients used in hair care products

Due to the increasing requirement for hair care products to fight the humid environment of Malaysia and need for low-chemical natural products, consumers are ready to spend more on quality products. Hairstylists are integrating eco-friendly and cruelty-free products into their service offerings, leveraging botanical extracts, essential oils and plant-based formulations to enhance hair health and vitality while minimizing environmental impact.

Scope of the Report: 

        Report Metric

                    Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

2.2%

Market Size in 2030

$87 Million

Segments Covered

Gender, Product, Type and Distribution Channels


Key Market Players

  1. L'Oreal Group

  2. Schwarzkopf

  3. Wella

  4. Henkel AG & Co. KGaA

  5. Olaplex

  6. Revlon Inc.

  7. Takara Belmont Corp.

  8. Kao Corporation

  9. Sebastian Professional

  10. Aveda


Recent Developments:

  • In March 2024, L'Oréal Professionnel launched two new shades of red 4.26 and 5.26 to the iNOA palette in Malaysia. 
  • In September 2023, Spanish haircare brand Montibello launched its new product ranges, Chromatone and Eclat, in Malaysia.
  • In July 2022, Henkel successfully closed the acquisition of the Professional hair business of Shiseido Company. The business comprises leading professional hair brands, such as Sublimic and Primience, under the licensed Shiseido Professional brand.

Malaysia Profession Haircare Market: Competitive Landscape

Key companies profiled in the Malaysia Profession Haircare Market are L'Oreal Group, Schwarzkopf, Wella, Henkel AG & Co. KGaA, Olaplex, Revlon Inc., Takara Belmont Corp., Kao Corporation, Sebastian Professional, Aveda and others.

Related Reports:

South Africa Professional Haircare Market - South Africa Professional Hair Care Products Market size is estimated to reach $1.2 billion by 2027, growing at a CAGR of 3.4% during the forecast period 2022-2027. 

Hong Kong Professional Haircare Market- Hongkong Professional Hair Care Market size is estimated to reach $96 million by 2030, growing at a CAGR of 2.8% during the forecast period 2024-2030. Increasing awareness of scalp health is leading to a rise in products and services addressing scalp concerns in the country.

Singapore Professional Hair Care Market – Singapore Professional Hair Care Market size is estimated to reach $98 million by 2030, growing at a CAGR of 2.9% during the forecast period 2024-2030 owing to increased consumer spending on hair care products, rising demand for chemical-free hair care products and the growing demand for luxury products.

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