Thailand Professional Haircare Market Overview:

The Thailand Professional Haircare Market size is estimated to reach $188 Million by 2030, growing at a CAGR of 2.3% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “ Thailand Professional Haircare Market– By Gender (Male and Female), By Products (Coloring, Straightening, Styling, Shampoo, Conditioner, Serum and Others), By Type (Organic and Synthetic), By Distribution Channels (Hypermarkets/Retail Chain, Online, Salons, Specialty Stores, and Others) - Opportunity Analysis & Industry Forecast, 2024-2030.”

The growing demand for organic products drives the demand for professional hair care products in Thailand. Moreover, the influence of social media and growth in tourism also drives the demand for professional hair care. 

Shampoos & Conditioning Hold the Largest Market Share

Based on Product, the shampoo & conditioning segment held the largest market share of 33% in Thailand in 2023. Thai consumers seek high-quality shampoos and conditioners to manage their hair woes due to the high humidity in the area. Frizzy and greasy hair is a day-to-day issue in the country making daily hair wash a must. As a result, there is a demand for shampoo and conditioners to address this issue. Additionally, there is a growing demand for natural products that contain herbs and botanicals in shampoos and conditioners to ensure that the hair is not damaged due to harsh chemicals. 

Thailand Professional Haircare Market: Key Takeaways 

Organic Products are Increasing in Popularity 

Owing to the growing awareness about the harmful effects of chemicals in hair products there is a growing demand for organic products. According to several studies, organic hair products are found to have a lower risk of adverse effects such as scalp irritation, dryness and hair damage compared to traditional shampoos that contain sulfates and parabens. Several local manufacturers like Khao Kho Talay Phu, Thongsuk Thai, Nok Thai and more cater to this demand for organic products. 

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Growth in Wedding Tourism

Thailand hopes to boost its tourism revenue to between $16 billion-$19 billion by 2022 by targeting high-spending groups like Indian wedding parties and honeymooners, as per the Tourism Authority of Thailand, As Thailand becomes a popular destination for weddings, the demand for high-quality hair care services and products has surged. Brides, bridesmaids and wedding guests seek professional styling and hair care to look their best for the celebrations driving up sales for salons and hair care brands. This trend drives up the market's revenue as well as the demand for premium products. The thriving wedding tourism sector, thus, plays a crucial role in the expansion of Thailand's professional hair care industry.

Scope of the Report: 

    Report Metric

                      Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

2.3%

Market Size in 2030

$188 Million

Segments Covered

Gender, Product, Type and Distribution Channels


Key Market Players

  1. L'Oreal Group

  2. Procter & Gamble

  3. Coty Inc.

  4. Wella

  5. Henkel AG & Co. KGaA

  6. Unilever Ltd.

  7. Revlon Inc.

  8. Advent International

  9. The Estée Lauder Companies

  10. Yves Rocher

Recent Developments:

  • In October 2022, Henkel-owned Kao Professional announced the launch of a new salon brand, SalonLab&Me, which combines hairdresser expertise with a digital experience offering clients hyper-personalized hair care recommendations to match their hair type.
  • In July 2022, Henkel successfully closed the acquisition of the Professional hair business of Shiseido. The business comprises leading professional hair brands, such as Sublimic and Primience, under the licensed Shiseido Professional brand.
Thailand Profession Haircare Market: Competitive Landscape

Key companies profiled in the Thailand Profession Haircare Market are L'Oreal Group, Coty Inc., Procter & Gamble, Henkel AG & Co. KGaA, Wella, Revlon Inc., Unilever Ltd., Advent International, The Estée Lauder Companies, Yves Rocher and others

Related Reports:

Singapore Professional Haircare Market- Singapore Professional Hair Care Market size is estimated to reach $98 million by 2030, growing at a CAGR of 2.9% during the forecast period 2024-2030 owing to increased consumer spending on hair care products, rising demand for chemical-free hair care products and the growing demand for luxury products.

South Africa Professional Haircare Market - South Africa Professional Hair Care Products Market size is estimated to reach $1.2 billion by 2027, growing at a CAGR of 3.4% during the forecast period 2022-2027. 

Hong Kong Professional Haircare Market- Hongkong Professional Hair Care Market size is estimated to reach $96 million by 2030, growing at a CAGR of 2.8% during the forecast period 2024-2030. Increasing awareness of scalp health is leading to a rise in products and services addressing scalp concerns in the country.

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