Mexico Professional Haircare Market Overview:
The Mexico Professional Haircare Market size is
estimated to reach $425 Million by 2030, growing at a
CAGR of 2.8% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “
Mexico Professional Haircare Market– By Gender (Male and Female), By Products (Coloring, Straightening & Perming, Shampoo & Conditioners, Styling and Others), By Type (Organic and Synthetic), By Distribution Channels (Hypermarkets/Retail Chain, E-commerce, Salons, Pharmacy, Specialty Stores, and Others) - Opportunity Analysis & Industry Forecast, 2024-2030.”
The Mexico Professional Hair Care market has garnered attention due to increased consumer demand for professional hair care products to manage hair concerns. Additionally, the rising demand for chemical-free hair care products, growing demand for luxury products and the increasing influence of social media also drives the market.
Coloring Holds the Largest Market Share
Based on Product, the hair coloring segment held the largest market share of 44% in Mexico in 2023 driven by the high demand for a variety of color services. Consumers are increasingly seeking salon-quality hair color treatments from basic gray coverage to vibrant trendy shades that cater to diverse style preferences. The segment’s growth is also fueled by the availability of advanced ammonia-free formulas that offer longer-lasting color while minimizing hair damage. Additionally, professional salons use premium color products to ensure uniform results adding to the appeal of salon services. Hair coloring’s popularity spans all age groups cementing its position as the largest segment in the professional hair care market.
Mexico Professional Haircare Market: Key Takeaways
Rising Awareness of Hair Health
The rising awareness regarding hair health is driving growth in Mexico’s professional hair care market with consumers prioritizing treatments and products that enhance hair wellness. Awareness about hair health and maintenance along with an understanding of the impact of quality ingredients is shaping consumer choices. Salons and brands are capitalizing on this trend by promoting products that repair damage, strengthen hair and improve scalp health. This increased focus on healthy hair has led to demand for high-quality hair care products as consumers seek to address hair concerns and maintain overall hair vitality.
Internet Marketing
Internet marketing is gaining traction in the Mexico professional hair care market as brands leverage digital channels to reach a broader audience. Social media platforms, websites and e-commerce channels enable brands to showcase their products and salon services effectively. Through targeted online ads, tutorials and influencer partnerships brands are connecting with potential customers and educating them about product benefits. The shift toward digital marketing is especially appealing to younger, tech-savvy consumers who actively seek information online. This emphasis on internet marketing is strengthening brand visibility, supporting customer engagement and driving sales growth as more consumers opt to shop online.
Scope of the Report:
Report Metric | Details |
Market size available for years | 2023–2030 |
Base year considered | 2023 |
Forecast period | 2024–2030 |
Forecast units | Value (USD) |
Segments covered | Gender, Product, Type and Distribution Channels |
Companies covered | Key 10 players covered include L'Oreal Group Henkel AG & Co. KGaA Revlon Inc. Procter & Gamble Unilever Ltd. Coty Inc. Nattura Laboratorios S.A De C.V. Natura Cosmeticos S.A L’Occitane Genomma Lab Internacional
|
Recent Developments:
- In February 2023, Unilever announced that it will invest 400 million dollars over the next three years to build a new manufacturing plant in Nuevo León, Mexico.
- In February 2023, Curl Cure, a D2C cruelty-free brand that offers an exclusively formulated product range for Curly and Wavy hair texture for all age groups, announced plans to enter the Mexican market.
Mexico Profession Haircare Market: Competitive Landscape
Key companies profiled in the Mexico Professional Haircare Market are L'Oreal Group, Henkel AG & Co. KGaA, Revlon Inc., Procter & Gamble, Unilever Ltd., Coty Inc., Nattura Laboratorios S.A De C.V., Natura Cosmeticos S.A, L’Occitane, Genomma Lab Internacional and Others
Related Reports:
Singapore Professional Haircare Market- Singapore Professional Hair Care Market size is estimated to reach $98 million by 2030, growing at a CAGR of 2.9% during the forecast period 2024-2030 owing to increased consumer spending on hair care products, rising demand for chemical-free hair care products and the growing demand for luxury products.
South Africa Professional Haircare Market - South Africa Professional Hair Care Products Market size is estimated to reach $1.2 billion by 2027, growing at a CAGR of 3.4% during the forecast period 2022-2027.
Hong Kong Professional Haircare Market- Hongkong Professional Hair Care Market size is estimated to reach $96 million by 2030, growing at a CAGR of 2.8% during the forecast period 2024-2030. Increasing awareness of scalp health is leading to a rise in products and services addressing scalp concerns in the country.
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Mr. Venkat Reddy
IndustryARC
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