Antivirus Software Package Market is to Touch $6.5 Billion by 2030; Increasing Cybersecurity Threats to Businesses and Government Initiatives to Enhance Cybersecurity propels market growth.

The Antivirus Software Package Market size is estimated to reach $6.5 Billion by 2030, growing at a CAGR of 5.1% during the forecast period 2023-2030, according to a recent report published by IndustryARC, titled, “Antivirus Software Package Market – By Deployment (On Premise, Cloud, Hybrid), By Source (Open Source Software and Paid Software) By Installation Type (On Access, On Demand and Hardware), By Platform ( PC/Laptop (Windows, Linux, Android, Mac, Unix and Others) and Mobile/Tablet  (Windows, Android, iOS and Others)), By Function (Virus Detection, System Analysis, Malware Removal, File Quarantine, Online Security, Threat Identification, Data Protection and Others), By End Use Industry (Consumers and Businesses), By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030” Increasing Cybersecurity Threats to Businesses and Government Initiatives to Enhance Cybersecurity are fueling the growth of the Antivirus Software Package industry during the forecast period.

In 2023, North America accounted for the largest share of the Antivirus Software Package Market, holding 40%. This dominance is attributed to its robust technological infrastructure, high rates of digital adoption, and a proactive approach to cybersecurity. The increasing sophistication of cyber threats and heightened awareness of potential risks are driving demand for advanced Antivirus Software solutions. A notable example highlighting these challenges occurred during one of the largest data breaches in the education sector when the Los Angeles Unified School District (LAUSD) was targeted by the Russian criminal group Vice Society over Labor Day weekend in 2022. This breach impacted over 1,000 schools and affected 600,000 students in the U.S.'s second-largest school district. Additionally, the region's stringent regulatory framework and an increasing focus on data protection and privacy are further fueling the widespread adoption of Antivirus Software solutions.

According to the World Bank, small and medium-sized enterprises (SMEs) constitute the majority of businesses globally, representing around 90% of all enterprises and accounting for over 50% of employment. However, increased global competition and the current economic landscape have placed significant pressure on SMEs to compete and thrive. In response, many SMEs have begun digitizing their operations and adopting modern technologies. Over the past decade, internet connectivity has emerged as a key enabler for entrepreneurship.

For SMEs that rely on network-related activities—such as online sales and cloud-based document sharing—investing in an antivirus software package is crucial for data protection. According to Verizon's 2022 Data Breach Investigations Report, 61% of SMEs faced a cyber-attack. These cyber threats can severely disrupt operations and incur substantial costs. The United States Securities and Exchange Commission (SEC) reports that approximately 60% of SMEs fail within six months following a data breach or cyber-attack. Consequently, the rising incidence of data breaches and cybersecurity threats is driving demand for antivirus software solutions.

Government initiatives aimed at enhancing cybersecurity are crucial drivers of the Antivirus Software Package market. As cyber threats become more sophisticated, authorities around the world are responding with stricter regulations, policies, and investments. For instance, in March 2022, the Cybersecurity and Critical Infrastructure bill was introduced in the Chilean Senate, designed to bolster security measures in both public and private sectors. Such legislative efforts significantly increase the demand for Antivirus Software Package solutions. These government initiatives not only raise awareness about cybersecurity but also encourage businesses and individuals to strengthen their digital defences. The compliance requirements associated with these initiatives further propel the adoption of advanced Antivirus Software Package solutions, fostering a dynamic market landscape.

Key companies profiled in the Antivirus Software Package Market are Bitdefender, Kaspersky Lab,Gen Digital Inc, Avast Software s.r.o., Microsoft Corporation, McAfee Corp, Panda Security, ESET s.r.o, Emsisoft Ltd., F-Secure Corporation and others.