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Market Overview:
The Canned Soup Market size is estimated to reach $16.4 Billion by 2031, growing at a CAGR of 6.1 % during the forecast period 2025-2031, according to a recent report published by IndustryARC, titled, “Canned Soup Market-By Category (Vegetarian, Non-Vegetarian), By Format (Ready to serve, Condensed, Others), By Source (Organic, Conventional), By Distribution Channel (Offline, Online), By geography - Opportunity Analysis & Industry Forecast, 2025-2031”
The canned soup market is expected to grow due to increasing demand for convenience, as busy lifestyles drive consumers toward ready-to-eat meals, along with continuous product innovation and diverse flavor varieties catering to evolving tastes. The long shelf life of canned soup makes it a preferred choice for stocking up while the growing demand for protein-rich and nutritionally balanced meals further supports market growth. Additionally, the role of canned soup in food security and emergency preparedness further strengthens market demand.
North America Dominates the Market in 2024
North America, particularly the U.S., dominates the global canned soup market due to strong consumer demand for convenient, ready-to-eat meals. Major companies like The Campbell Company, General Mills and Kraft Heinz have a significant presence in North America. Their extensive distribution networks and marketing efforts help maintain a strong market share. In March 2024, Campbell’s launched the Grilled Cheese & Tomato Soup first-ever limited-time soup flavor in the market as the company noticed a trend in the demand for tomato soup and grilled cheese.
Canned Soup Market: Key Takeaways
Lightweight Nature of Canned Soup
Canned soup is considered a lightweight food, which is driving its popularity in the market. Its convenience and portability make it an attractive choice for busy consumers, particularly those seeking easy-to-prepare meals. The lightweight nature of canned soup, coupled with its long shelf life, enhances its appeal as a practical and emergency food item .Canned soups offer several health benefits when chosen carefully, including high protein and fiber content, which help support muscle repair, regulate digestion, and manage blood sugar levels. Many varieties, especially those with lentils, beans, or lean meats like chicken, provide a plant-based protein source, while vegetable-based soups contribute to daily vegetable intake. Additionally, opting for low-sodium or reduced-sodium options can help reduce the risk of high blood pressure and heart disease, which are common concerns with canned foods. Many soups are also fortified with essential vitamins and minerals such as vitamin A, potassium, and folate, promoting immune health and overall wellness. According to GoodRx, these benefits make canned soups a convenient and nutritious option, especially when selected with health-conscious ingredients like vegetables, lean proteins, and lower sodium levels.
Availability Of Low Sodium Options
The growing demand for healthier eating options is driving the availability of low-sodium products in the market. Consumers are increasingly seeking alternatives that support their health goals, particularly those looking to manage their sodium intake. As a response, brands like Kraft Heinz are expanding their low-sodium product lines to meet these needs, offering healthier and more nutritious options.The consumption of canned soups can pose health risks, primarily due to their high sodium content, which is linked to hypertension, heart disease, and stroke, as highlighted by the American Heart Association (AHA). These health concerns are prompting consumers to shift towards healthier alternatives with fewer preservatives and chemicals, influencing the growth of the canned soup market.
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Recent Developments:
- In November 2024, Amy's Kitchen launched a new line of five globally inspired organic soups, designed to cater to a variety of dietary needs. The soupinclude Pasta Fagioli, Dal Makhani, Vegetable Jambalaya, Gumbo Soup, and 3 Bean Vegetable Chili.
- In March 2024, The Campbell’s Company completed the acquisition of Sovos Brands. The Sovos Brands portfolio consists of a variety of food products including pasta sauces, dry pasta, soups, frozen entrées, frozen pizza and yogurts under the brand names Rao’s, Michael Angelo’s and Noosa.
Canned Soup Market: Competitive Landscape
The key players in the canned soup market include The Campbell’s Company, General Mills, The Kraft Heinz Company, Nestlé S.A., Hain Celestial Group, Amy’s Kitchen, Kroger, Amazon (Whole Foods), Conagra Brands Inc., and Baxters Food Group.
Related Reports:
Convenience Food Retail Market -The global convenience food retail market is estimated to surpass $1,128.6 billion by 2025, growing at a CAGR of 4.49% during the forecast period 2018–2025. The market is driven by the increase in working population and busy lifestyle of people across various regions. The ongoing trend towards the expansion of retail chains across the globe, particularly in Europe and Asia-Pacific, is also contributing to the overall industry growth.
Frozen Food Market - Frozen Food Market Size is forecast to reach $ 426622 Million by 2031, at a CAGR of 5.50% during forecast period 2025-2031.The growth of the Frozen Food Market is being driven by a soaring intake of frozen ready meals involving good quality raw materials.
Ready To Eat Food Market - Ready To Eat Food Market size is estimated to reach $231.4 billion by 2027, growing at a CAGR of 5.2% during the forecast period 2022-2027. The soaring intake of convenient ready-to-eat foods like baked foods and frozen products by youth is set to drive the Ready To Eat Food Market. The effortless intake of ready-to-eat foods at any time of the day like breakfast, lunch, or dinner turning them into the nearest substitute for everyday food is set to propel the growth of the Ready To Eat Food Market during the forecast period 2022-2027.
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