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Market Overview:
The Plant Based Egg Substitute Market is projected to reach $3.7 billion by 2031, growing at a CAGR of 17.3% from 2025 to 2031, according to a recent report published by IndustryARC, titled, “Plant Based Egg Substitute Market - By Ingredient (Legume Based, Starch Based, Seed and Nut Based and Others), By Type (Whole Egg, Egg White and Egg Yolk), By Form (Powder, Liquid and Others), By Function (Partial Egg Replacement, Full Egg Replacement, Egg Wash Substitute and Others), By Packaging Type (Bottles, Pouches, Tetra Packs and Others), By Application (Breakfast, Bakery & Confectionery, Processed Foods, Dairy & Frozen Desserts and Others), By Distribution Channel (Offline and Online), By Geography - Opportunity Analysis & Industry Forecast, 2025-2031.”
As consumers increasingly prioritize health-conscious and sustainable dietary choices, the demand for Plant Based Egg Substitutes has surged in recent years. The market is driven by rising awareness of the benefits of plant-based and allergy-friendly foods, with Plant Based Egg Substitutes offering alternatives to traditional animal-based egg products. Innovations in egg replacement products such as plant-based proteins, algae-based solutions, and microbial fermentation are propelling the growth of this market. Moreover, the growing demand for vegan and gluten-free foods is expected to continue boosting the market over the next decade
North America Dominated the Market in 2024:
North America held the largest market share in 2024 in the Plant Based Egg Substitute Market driven by the growing vegan population and increasing health consciousness. The region has witnessed a surge in demand for plant-based and allergen-free foods, supported by strong distribution networks and innovative product launches. Companies in the U.S. and Canada are focusing on expanding their product portfolios and increasing consumer awareness, which is expected to sustain the market's growth in the region. In July 2024, Plant-based company Crafty Counter announced the launch of its vegan deviled eggs in Whole Foods stores across the U.S.
Plant Based Egg Substitute Market: Key Takeaways
Growing Demand for Plant-Based Alternatives
The growing demand for plant-based alternatives is driving the Plant Based Egg Substitute market. Consumers are increasingly seeking plant-based foods due to health concerns, ethical reasons, and environmental awareness. Products derived from sources such as soy, mung beans, and chickpeas are gaining popularity due to their similar texture and nutritional profile to eggs. Companies like JUST Inc. have developed plant-based Plant Based Egg Substitutes that mimic the taste and functionality of traditional eggs, catering to the rising demand for vegan and allergen-free food options. This trend is bolstered by the rising number of health-conscious consumers and the growing awareness of the environmental benefits of plant-based diets. In August 2023, UNLIMEAT partnered with JUST Egg to introduce various plant-based egg products, expanding their offerings in the alternative protein market.
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Technical Advancements
Certain plant-based eggs have a beany or earthy flavor while some starch-based substitutes lack the richness and depth of traditional eggs. According to a survey conducted in consultation with the Good Food Institute and the Plant Based Foods Association of 1,500 Americans, more than 54% of respondents find the taste and texture of plant-based foods very off putting. The survey also revealed that one of the main barriers to consumer adoption of plant-based foods is the health perspective especially when it comes to plant-based eggs. Manufacturers are continuously working to improve these taste profiles to make them more appealing to consumers. For instance, in June 2024, Eat Just debuted the fifth iteration of its vegan Just Egg, made from mung beans, which further closes the gap in taste and functionality with conventional eggs. Companies utilize food science techniques to replicate the taste and texture of eggs.
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Recent Developments
• In February 2025, Crackd, the No-Egg Egg, the UK based plant-based egg product announced its plans to launch in the U.S. Crackd will be produced in the U.S. and will be available as early as Q2 2025.
• In June 2024, Awevo Foods, a Spanish plant-based egg startup based in Madrid, launched its first product the Awevo liquid eggs, made from potato protein, in 400 and 1000 ml formats.
Plant Based Egg Substitute Market: Competitive Landscape
Key companies profiled in the Plant Based Egg Substitute Market are Eat Just, Inc., Yo Egg, The EVERY Company, The Vegg New York, LLC, OGGS, Float Foods, Bob’s Red Mill Natural Foods, Inc., Crackd, Meliora Foods Pty Ltd, Lovely Day Foods GmbH and Others.
Related Reports:
Plant Based Beverages Market- Plant-Based Beverages Market size was estimated at $13.2 billion in 2020, projected to grow at a CAGR of 9.7% during the forecast period 2021-2026 attributed to an increase in lactose intolerance
Vegan Food Market- The Vegan Food Market is anticipated to attain a market value of $54.8 billion by the year 2030, exhibiting a steady compound annual growth rate CAGR of 8% during the forecast period spanning from 2023 to 2030 due to the growing vegan population
Plant Based Ice Cream Market - The Plant based ice cream market size is estimated to reach $3.9 Billion by 2031, growing at a CAGR of 10.7% during the forecast period 2025-2031 due to the rising demand for vegan and lactose-free products.
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IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format that assists an intelligent and informed decision-making process.
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