Market Overview:

The Antivirus Market size is estimated to reach $6.5 billion by 2030, growing at a CAGR of 5.1% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “Antivirus Market – By Deployment (On-Premise, Cloud, Hybrid), By Source (On-Premise, Cloud, Hybrid), By Installation Type (On Access, On Demand and Hardware), By Platform (PC/Laptop (Windows, Linux, Android, Mac, Unix, and Others) and Mobile/Tablet (Windows, Android, iOS, and Others)), By Function (Virus Detection, System Analysis, Malware Removal, File Quarantine, Online Security, Threat Identification, Data Protection, and Others), By End User (Consumers and Businesses), By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030”

Rising cybersecurity attacks on businesses and government initiatives to strengthen cybersecurity are fueling the growth of the Antivirus industry during the forecast period.

North America Dominated the Market in 2023:

In 2023, North America dominated the Antivirus Market, capturing a significant 40% share. This leadership can be attributed to its robust technological infrastructure, which supports the development and deployment of advanced cybersecurity solutions. High digital adoption rates among individuals and organizations have created a fertile ground for Antivirus products. Additionally, the region's proactive approach to cybersecurity, characterized by stringent regulations and a heightened focus on data protection, has fueled demand. The awareness of sophisticated cyber threats, exemplified by major incidents like the LAUSD data breach, underscores the necessity for comprehensive Antivirus solutions in this expansive market. 

Antivirus Market: Key Takeaways

Rising Cybersecurity Attacks on Businesses:

According to the World Bank, small and medium-sized enterprises (SMEs) constitute about 90% of businesses and over 50% of global employment. However, increased global competition and the current economic landscape have pressured SMEs to compete and survive. To adapt, many SMEs have begun digitizing their operations and utilizing modern technologies, with internet connectivity serving as a crucial facilitator. For those relying on network-related tasks, such as online sales and cloud file sharing, Antivirus software is essential for data protection. Verizon’s 2022 Data Breach Investigations Report reveals that 61% of SMEs faced cyber-attacks, with about 60% going out of business within six months of a breach, highlighting the growing demand for Antivirus solutions.

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Government Initiatives on Strengthening Cybersecurity:

Government initiatives aimed at enhancing cybersecurity significantly drive the Antivirus market as authorities worldwide respond to increasingly sophisticated cyber threats with stringent regulations and investments. For instance, in March 2022, the Chilean Senate introduced the Cybersecurity and Critical Infrastructure bill, which seeks to bolster security measures in both public and private sectors. Such legislative actions elevate the demand for Antivirus solutions, as they not only raise awareness but also incentivize businesses and individuals to strengthen their digital defenses. Compliance requirements stemming from these initiatives further accelerate the adoption of advanced Antivirus technologies, fostering a dynamic cybersecurity landscape. 

Scope of the Report: 

  Report Metric

                                 Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

5.1%

Market Size in 2030

$6.5 billion

Segments Covered

By Deployment, By Source, By Installation Type, By Platform, By Function, By End User, and By Region


Geographies Covered

North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands, Spain, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), and Rest of the World (Middle East, and Africa).




Key Market Players

  1. Bitdefender

  2. Kaspersky Lab

  3. Gen Digital Inc

  4. Avast Software s.r.o.

  5. Microsoft Corporation

  6. McAfee Corp

  7. Panda Security

  8. ESET s.r.o

  9. Emsisoft Ltd.

  10. F-Secure Corporation

Recent Developments:

  • In July 2024, McAfee and Samsung announced the extension of their decade-long partnership, enhancing AI-powered online protection for Samsung customers globally through the Galaxy Store. This collaboration introduces McAfee's Scam Protection technology on Samsung devices, addressing the rise of AI-generated phishing scams.

Antivirus Market: Competitive Landscape

Key companies profiled in the Antivirus Market are Bitdefender, Kaspersky Lab, Gen Digital Inc, Avast Software s.r.o., Microsoft Corporation, McAfee Corp, Panda Security, ESET s.r.o, Emsisoft Ltd., F-Secure Corporation and others.

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Mr. Venkat Reddy
IndustryARC
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