A smart radio
is an intelligent radio that one can program and configure in a dynamic manner. The transceiver of a smart radio is designed in such a way that it searches for and chooses the best wireless channel that is available in proximity to the smart radio. The smart radio market
is being driven by the growing market demand for radio ‘on-the-go’ and enable free-to-air listening in all radio sets, especially mobile devices such as smartphones and tablets. There is an increase in the type of distribution platform via which listeners are accessing the radio, such as the Internet and streaming via mobile networks. At present, listeners, mostly mobile, tend to access the radio via streaming, which turns out to be quite costly as this eats into the data usage of the listener while outside a Wi-Fi network. A smart radio is expected to address this issue by providing listeners the access to live broadcast services everywhere without any additional costs being incurred. In addition, this feature will be made available to everyone irrespective of the device used and the technology embedded in it. This will ease the pressure on mobile broadband networks.
Smart radios are essentially poised to revolutionize the radio for one and all ranging from broadcasters, and mobile network operators to governments and the advertising industry.
Europe is expected to be the leading region in the smart radio market and North America will account for the second position. Asia Pacific and other emerging economies are expected to exhibit low to medium growth rates till the end of the forecast period considered in this report.
- By Geography
- North America, South America, APAC, Europe, Middle East and Africa
Several focus groups and campaigns in favor of the smart radio market have been in place for several years now. In 2014, the Euro-Chip Club, a European Broadcasters Union (EBU)-led initiative, was formed to “promote the campaign for the integration of analogue and digital broadcast chips in every mobile device under the new 'Smart Radio' banner.” This club comprises 18 European Public as well as Commercial Broadcasters and their main message is that the future of the radio is hybrid.Following are just a few of the companies that are operating in the Smart Radio market
- Macquarie Radio
- Sticher Radio
- National Public Radio
- Clear Channel.