Evaporated Cane Juice Market-By Type, By Form, By Application, By Distribution Channel and By Geography Analysis - Forecast 2024-2030

Evaporated Cane Juice Market Overview:

Evaporated Cane Juice Market size is estimated to reach $250 million by 2030, growing at a CAGR of 5.9% during the forecast period 2024-2030. Evaporated cane juice is a type of sweetener derived from sugarcane, made by crushing sugarcane stalks to extract the juice, then evaporating the water content through low-heat vacuum evaporation. The increasing consumer preference for natural and minimally processed foods, the growing demand for natural and alternative sweeteners, the rising awareness of the health benefits of evaporated cane juice and the expanding application areas in various applications such as bakery & confectionery, dairy, beverages, sauces and seasoning, and cereals are set to drive the growth of the global evaporated cane juice market during the forecast period 2024-2030.

A notable trend in the market is the growing consumer preference for clean label foods. A product is said to have a clean label when it demonstrates full transparency in showcasing ingredients and keeps additives and preservatives to a bare minimum. According to an article by Symega Food Ingredients, in 2023, India launched over 5000 clean label products. Evaporated Cane Juice is often considered a clean label ingredient due to several factors that align with consumer preferences for natural, minimally processed foods. Another notable trend in the industry is the growing demand for non-GMO food. These factors positively influence the evaporated cane juice industry outlook during the forecast period.

Market Snapshot: 

Evaporated Cane Juice Market- Report Coverage:

The “Evaporated Cane Juice Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Evaporated Cane Juice Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

• The economic impact of the pandemic led some consumers to cut back on non-essential purchases, potentially impacting the demand for premium-priced evaporated cane juice compared to regular sugar, but there were also some positive impacts like during lockdowns and periods of social distancing, people cooked and baked more at home. This led to a rise in demand for evaporated cane juice as a perceived healthier alternative to refined sugar for homemade treats.
• Russia’s Invasion of Ukraine resulted in high inflation. Sanctions and trade restrictions from the Ukraine–Russia conflict have severely impacted fertilizer exports from Russia and Belarus, key global producers of nitrogen fertilizers, according to the International Institute for Sustainable Development. This disruption has led to increased fertilizer costs and shortages, affecting sugar cane yields and production costs globally. To keep up with costs, several manufacturers were forced to increase the price of their products.

Key Takeaways:

• Asia Pacific is the largest region 

• The Asia Pacific region is the largest region and holds around 40% of the market share for evaporated cane juice due to its significant sugar cane production and favorable agricultural conditions. Most projected growth in sugarcane production is expected to come from developing countries, with India and Thailand showing significant increases. As per the Office of the Cane and Sugar Board, Thailand's sugar cane output is estimated at 82.4 million tons in the 2023-2024 crop year, with domestic sugar consumption projected at 2.57 million tons. India and Thailand are expected to account for substantial portions of the world's sugar output by 2030, as reported by the OECD-FAO Agricultural Outlook 2021-2030. Additionally, the governments in countries like India and Thailand support sugar cane farming through subsidies and policies aimed at boosting production. The rising demand for natural sweeteners in the region's growing food and beverage industry also propels the ECJ market forward.

• Organic is the fastest growing segment

• There are several reasons why organic evaporated cane juice is the fastest growing segment of the evaporated cane juice market. Consumers are increasingly interested in buying organic products that are healthy and natural alternatives. According to the Organic Trade Association’s (OTA) Organic Industry Survey released in June 2022, between 2020 and 2021, organic sales surpassed $63 billion, representing an increase of $1.4 billion total growth over the year. Some consumers choose organic products due to concerns about the environmental impact of conventional farming practices. Organic farming generally avoids synthetic pesticides and fertilizers, which can resonate with environmentally conscious buyers.  Organic evaporated cane juice taps into this by being minimally processed and perceived to contain more nutrients compared to regular evaporated cane juice or refined sugar.

• Granulated form is the largest Market

• While powdered evaporated cane juice might have its niche uses in specific applications, the granulated form offers a more versatile, user-friendly, and familiar option for a wider range of consumers, solidifying its position as the leading market segment. Granulated evaporated cane juice can be used as a one-to-one substitute for sugar in most recipes and applications due to its similar texture and flow characteristics. Granules are easier to measure and handle compared to powders, reducing the risk of inconsistencies in recipes. Consumers are familiar with using granulated sugar, making the granulated form of evaporated cane juice a more natural transition.

• Expanding Applications in various Industries

• Evaporated cane juice is finding its way into a growing number of applications across various food industries. Evaporated cane juice provides sweetness and caramelized notes in cookies, cakes, pastries, and frostings, replacing refined sugar for a more natural label. Its unique properties can help achieve desired textures in baked goods, like a softer crumb or a chewier consistency. According to the Federation of Bakers, 69% of flour produced in the UK is used in the manufacture of bread. The growing consumption of bread and baked goods fuels the demand for evaporated cane juice.

• Increasing consumer preference for natural and minimally processed foods and beverages

• Increasing consumer preference for natural and minimally processed foods and beverages significantly drives the evaporated cane juice market. As per a survey conducted in 2022 by the International Food Information Council (IFIC) about what Americans consider the most common attributes of a healthy food, 37% of respondents said fresh, while 20% of consumers said minimal or no processing. Evaporated cane juice is considered a lower-processed sweetener compared to refined white sugar. Evaporated cane juice undergoes minimal refining compared to white sugar. It retains some of the natural molasses, minerals and a slightly golden color. Evaporated cane juice retains more of the natural sugarcane flavor and some trace nutrients compared to refined white sugar.

• Stringent regulations may hamper the growth of the market 

• A significant challenge for the evaporated cane juice market is stringent regulations, particularly concerned with food labeling. The FDA mandates that sucrose derived from sugar cane or beets must be labeled as sugar in accordance with 21 CFR 101.4. According to Section 184.1854(a), sucrose is defined as a substance crystallized from sugar cane or beet juice, clarified, and evaporated. Given that evaporated cane juice is produced in this manner, the FDA requires it to be labeled as sugar. This regulation complicates marketing efforts, as evaporated cane juice cannot be distinguished from other sugars on ingredient labels, potentially diminishing its appeal to consumers seeking natural, minimally processed sweeteners.

Evaporated Cane Juice Market: Market Share (%) by Region, 2023

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Key Market Players: 

The top 10 companies in the Evaporated Cane Juice Market are:

1. Gillco Ingredients
2. DW Montgomery & Company
3. Whole Earth Brands Inc 
4. Florida Crystals Corporation
5. Tereos Group
6. ASR Group 
7.  Raizen Caarapo 
8. GloryBee 
9.  Pure Life Group 
10. Natural Way MiIls

Scope of Report: 

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