Baijiu is most popular among the people of China due to its aroma and fusions. In addition, it is being recognized globally and is soon expected to be seen in the western countries. Demand of Baijiu in local and international market will drive the growth of Baijiu market. Baijiu is a transparent liquor which is also known as Sorghum spirit and is made up of cereal grains. The packaging is available in different forms and at different markets through various channels.
What is Baijiu?
Baijiu is a transparent liquor made up of cereal grains by crushing, Saccharification, fermentation and distillation. It is widely consumed and produced across the main land China. Baijiu is the ancient name of transparent alcohol which is being produced from quite long time and is still in existence. Sorghum is the main raw material used for making Baijiu. In addition it is also called as Sorghum spirit. The different raw materials except Sorghum are wheat, rice, corn and barley. It consist of different flavors upon the selection of raw materials for making Baijiu. It is a traditional drink which is passed on from generation to generation. As a product it is not only a commodity but also has strong connection between social and economic activities.
What are the applications of Baijiu?
Baijiu is a liquor widely used and produced in China. It is a transparent liquor made up by different raw cereal grains. It is a traditional drink which has been passed on from generation to generation. It is widely used for honoring or gifting purpose and is only consumed as a beverage. It comes in the form of flavored and non-flavored liquor providing end user with different options.
Market Research and Market Trends of Baijiu:
- One of the current trends in the Baijiu production is it is widely used for gifting and honoring purpose. Baijiu is a beverage which is available in colorful packages with variety of flavors and fusions of different flavored. In recent years China has emerged as world largest consumer market surpassing the United States in food and beverages. Sorghum being the main grain for production of Baijiu is giving the international market to export the sorghum grain to China. The high rate of consumption and demand of Baijiu in China is making them to importing 10 million tons annually to meet the demand.
- China being the largest consumer of Baijiu is now shifting its focus towards going internationally. Baijiu industry is intended to target the major markets of United States of America and Europe. As the China has a traditional drinking culture the younger generation are becoming more intact to it. It is making the Baijiu processing companies to come up with various sweeter, softer and fruitier flavors rather than traditional fiery flavors.
- Baijiu is also gaining traction for eliminating basic diseases such as cold, fatigue, immunity enhancement and phlegm dampness. This quality is further acting as driving force for Baijiu adoption. Right market strategy for distribution and selling of Baijiu at different platforms will generate the huge revenue in future.
Who are the Major Players in Baijiu Market?
The companies referred in the market research report are Moutai Co., Fen Jiu, Lang Jiu partnership Organization and 10 other companies.
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