Poland Professional Hair Care Market - By Product Type By Distribution Channel , By Category , By Geography - Global Opportunity Analysis & Industry Forecast, 2024 - 2030

Poland Professional Hair Care Market Overview:

Poland Professional Hair Care Market size is estimated to reach $354.2 million by 2030, growing at a CAGR of 5.2% during the forecast period 2024-2030. Professional hair care products include shampoos, conditioners, hair masks, coloring products and hair styling products, including hair serums, mousses, hairsprays, and more for all kinds of hair types and textures. These products are applied to manage hair problems such as hair loss, dandruff, frizzy hair, itchy or dry scalp, split ends and more. Increased consumer spending on hair care products, rising demand for hair care products with natural ingredients, growth of professional stores and salons and the increasing influence of social media are the major factors that are set to drive the growth of the Poland Professional Hair Care market during the forecast period 2024-2030.

Poland’s professional hair care market is strongly evolving with customers favoring organic products. The market is witnessing a surge in specialized treatments, such as scalp care and hair loss solutions, indicating a growing focus on hair health beyond styling. Additionally, as consumers become more discerning, there's a growing preference for high-end, luxury hair care brands, driving premiumization within the sector. This represents the outlook of the Professional Hair Care Market in Poland.

Market Snapshot: 

Poland Professional Hair Care Market - Report Coverage:

The “Poland Professional Hair Care Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Poland Professional Hair Care Market.

COVID-19 / Russia-Ukraine Crisis - Impact Analysis:  

• The pandemic affected the Poland Professional Hair Care Market. The fear of contracting the virus and limited salon services for most of 2020 and 2021 led to many consumers adopting home salon routines. Hair loss and the loss of its texture and strength have been attributed to the long-term effects of COVID-19. A study by the US Center for Disease Control and Prevention (CDC) found that 58.3% of people who tested positive reported hair loss as one of the symptoms. This boosted the professional hair care market.  
• The Russia-Ukraine war affected the professional hair care market due to inflation. Poland experienced a sharp decline in retail volume demand in beauty and personal care, due to inflation. In April 2022, inflation in Poland hit 12.3%, its highest level since 1998 according to preliminary data from the government. Due to inflation consumers much more cautious about their spending which affects the professional hair care market.

Key Takeaways:
•    Professional Hair Color Holds the Largest Market Share

Based on Product, the hair coloring segment held the largest market share of 38% in Poland in 2023. Hair coloring is the fastest growing category. Majority of Polish women visit hair salons to get their hair colored or highlighted. According to an online beauty survey conducted in 2021, greying was the top hair concern among Polish women with over 40% of respondents noting it as a concern. This suggests a strong demand for coloring services and products that address greying hair. Among women with dark hair (black or dark brown), highlights or sunlights of light brown or auburn are in trend. L'Oreal Inoa, Majirel, Goldwell, Kemon, Alfapurf, By Fama are the most popular coloring brands in Poland.

• More demand for natural ingredients/ natural products

Majority of customers demand highly for presence of natural ingredients, which is commonly defined as natural oils, herbs. Women in Poland are mostly interested in natural products or products made of natural ingredients. Many customers are aware of natural line, present in their products. Hair organics, which mainly contains 95% of natural organic components and does not, includes any of harmful organic line. Users are attracted to the organic products and generally look at the ingredients while purchasing. People are more conscious about hair care and tend to pay a bit more for quality products and healthier options.

• Growth of professional stores and salons

The market is mainly driven by growth of salons and professional stores as many of the products are sold through authorized distributors locally. Many of the hair care companies sell or distribute its products only in selected salon or stores. They provide high quality products and services and the employees are mainly focused on the sales and product training. Salons are mostly interested in seminars and conferences where they can learn a lot about services they can provide. Salons invest in animations and advertisements to become more in contact with customers. Salons are the ones providing major discounts, and providing same brand from the base color to shades, conditioners, shampoos, sprays etc. Some salons buy all the brand product lines. Salons are expanding their services into new areas such as men dressing, grooming, increasing image conscious, extending working hours for busy people in the evening hours, offering value added services and beauty therapy.

• Rising awareness about the type of ingredients used in hair care products:

Brand-conscious shoppers have become picky for the use of salons & brands. Salons can't decide to set up cubicles at a flea market in their society since professionals don’t allow their products to be sold at flea markets. This becomes a major challenge for the low, medium & new upcoming brands to stand up in the market. Hence proper advertisement and market sales should be increased to make the brand conscious shoppers aware of their brands.For example, there is no demand for products that use ammonia. Health related issues such as headache, itching, hair loss, conjunctivitis, pigmentation, ulceration and redness and others are making customers to prefer natural products over chemicals. Experts share that there are instances where people walked out of the salons when the desired brand of products are not available.

• Threat of New Entrants

Most of the products in the market are patented and each of the companies put in significant amount of R&D capital, time, resources to produce these products. The brand name of the company is a major deciding factor while buying the product. Since, major companies have a loyal customer base the threat of new entrants is very low. However, as new startups arise and existing companies venture into the hair care products segment with niche products, the level of threat may increase. The companies producing natural and organic hair care products will face the least threat from new threats.

Poland Professional Hair Care Market: Market Share (%) by Product, 2023     

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Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Poland Professional Hair Care Market. The top 10 companies in the Poland Professional Hair Care market are:

Scope of Report: 

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