Ready-to-drink (RTD) beverages are pre-packaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcohol based and coffee, tea flavored RTDs are widely consumed by the younger demographics in many countries.
European ready to drink market is a matured market with consumers awaiting new products launches in the segment. Totally natural and 100% organic RTD tea and coffee have witnessed huge growth in the market. The volatile economy in the European region has impacted the alcohol RTD sales which declined during 2011-2014.Fruit juice laced RTD tea and Caffeine free RTD coffee are some of the new launches in the market which are witnessing positive response from the consumers.
The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.
Sample Companies Profiled in this Report are:
- Rotkäppchen-Mumm Sektkellereien GmbH
- William Grant & Sons Ltd
- CoGeDi International SpA