Global HUD and AR HUD Device and Materials Market - Forecast(2024 - 2030)

Global HUD and AR HUD device and materials market size is forecast to reach USD $6.99 Billion by 2030, growing at a CAGR of 9.64% during 2024-2030. The market is propelled by expanding consumer awareness of the importance of vehicle and road safety, rising consumer desire for better vehicle experiences, and strong growth in the luxury and high-end automotive sectors, particularly in emerging markets. According to the World Health Organization, 1.3 million deaths each year are attributable to traffic-related injuries. More than 90% of these fatalities take place in developing and middle-income nations. In the next ten years, rising motorization and a lack of appropriate steps will have disastrous effects. Head-up displays can be used in place of in-vehicle displays to prevent these fatalities. All of the necessary information can be displayed on the windshield by these HUDs, which are positioned in the line of sight. This will do away with the need to constantly adjust your vision while driving and reading instrument clusters. These advantages will increase demand for vehicle head-up displays.

Report “Global HUD and AR HUD Device and Materials Market– Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the global HUD and AR HUD device and materials market.

By Type: Conventional HUD, AR-Based HUD, Wind Shield-based HUD, Combined-based HUD

By Product Type: Marker Based Augmented Reality, Marker Less Augmented Reality

By Material: Photopolymer Film, Photorefractive Materials, Display Glass, Glass Functional Coatings, Light Management, Thermal Interface Materials, Flexible EMI/RFI Absorber Sheets, Bonding Materials, Cushioning Foams

By Component/Device: Video Generator, Projector/Projection Unit, Display Unit, Others

By Technology: Cathode Ray Tube, Optical Waveguide, Light-Emitting Diode, Micro Electromechanical System, Others

By Application: Automotive, Aviation, Gaming & Entertainment, Education, E-Commerce and Retail, Healthcare, Industrial and Manufacturing, Others (Sports, Ships, and Others)

By Geography:  North America, South America, Europe, APAC, RoW

Conventional HUD dominated the global HUD and AR HUD device and materials market in 2024. The information on current conventional head-up displays is shown in 2D with a fixed orientation and at a fixed distance. This is acceptable when you are only examining a little amount of data. Information is projected using a traditional head-up display at a set range of 2 to 4 meters. Until recently, the majority of such data tended to be in a 2D orientation without 3D depth. They can only project a depth of up to 4 meters in traditional HUDs. These images are static about the information that is being updated and does not alter in terms of distance or position from the surrounding environment. A conventional HUD can typically emit a maximum brightness of 10,000 candelas per square meter. With an augmented reality system, however, this is three times higher and, at its greatest, the distance is four times larger. The alternative to the head-up display is laser-based technology. however, in the case of "conventional HUD," laser technology is dependent on a laser diode system in a picture generation unit (PGU) with a single-beam projection. This technology is primarily used for conventional HUDs, and the separation is between 2 and 4 meters. As a result, the "Conventional HUD" will expand.

The Marker Less Augmented Reality dominated the global HUD and AR HUD device and materials market in 2023. Markerless Augmented Reality is used to describe an AR application that can overlay 3D content onto a scene and fix it to a specific location in space without prior knowledge of the user's environment. The transition from marker-based Augmented Reality experiences to image- or QR code-based activations are now complete. Markerless augmented reality is now available on hundreds of millions of smartphones and tablets through Apple's ARKit and Google's ARCore SDKs. The use of markerless AR by retailers, educators, and game developers has resulted in the development of some incredible tools and content. The ideal method for picture identification in Augmented Reality (AR) applications is marker less. Markerless Augmented Reality is further Classified as Model-Based Tracking and Image Processing-Based.

Photorefractive Materials account for the largest share in the global HUD and AR HUD device and materials market in 2023. Upon illumination, photorefractive materials can reversibly change their index of refraction. They can dynamically record holograms owing to that capability, which is a crucial feature for creating an updateable holographic 3D display. These factors are expected to propel the market of Photorefractive materials in the forecast period.

Display units dominated the global HUD and AR HUD device and materials market in 2023. Future head-up displays with augmented reality will contribute to even safer and more comfortable driving. The HUDs of this generation provide the driver with virtual information (augmentations) in addition to the outside view of the traffic conditions in front of the car. The AR-HUD lessens the load on the driver in a world that is getting more complicated by immediately connecting what the driver's eyes see with explanatory data. This results in a new quality of information that makes it possible for the driver to recognize their current driving situation even faster, which is crucial for increased safety and comfort. The primary elements of HUDs are display units, which enable the pilots to visualize crucial flight information for safe combat and concentrate their attention on potential conflicts or threats outside the cockpit. Companies such as Texas instruments are providing digital micromirror device that is utilized in head-up display units.

Micro Electromechanical Systems dominated the global HUD and AR HUD device and materials market in 2023. MEMS sensors are mostly found in projection displays in vehicles and electronic devices today. MEMS-based scanning laser technology is used in Pico projectors. These days, HUD systems that make use of MEMS technology are being developed. MEMS has advantages such as high reliability, low power, small size, low manufacturing cost, and scale scalability for mass production, enabling small and low-cost Pico projectors. It can also project letters, numbers, signs, and images in displays. In 2021, Infineon Technologies AG announced a new MEMS scanner solution comprising a MEMS mirror and MEMS driver available for wearables and automotive head-up displays. Infineon’s MEMS scanner chipset enables D systems with minimum optical volume, so they can be integrated into small dashboards.

Automotive dominated the global HUD and AR HUD device and materials market in 2023. Automobile manufacturers are attempting to differentiate their vehicles from consumers by enabling more technologies that assist drivers in enhancing road safety. These are being deployed in automobiles to enhance safety through monitoring weather conditions and other factors. Since it eliminates the necessity for the driver to glance down at a traditional display panel, the AR HUD is largely an active safety feature. In the automotive sector.AR HUDs can also display information such as navigational instructions, warning lights, and engine rpm, greatly reducing the amount of time a driver has to look away from the road. The feature also has a certain tech-savvy and feel-good aspect to it. 

AR Head-up displays are becoming more popular as the automotive industry expands to provide better protection and prevent deadly collisions. According to Eurostat, With an increase of 9.7% from 2015 to 2020, the number of passenger cars registered in the EU reached 250 million, with the continuous increase in sales and production of passenger cars in countries such as Europe and Japan, head-up displays will attribute huge demand from manufacturers to enhance safety, thus owing to the growth of the AR HUD market. Europe witnessed a growth of 10% and Japan’s 4.5% for passenger cars Deployment of technologically advanced products and reduction of prices for AR HUDs are resulting in the adoption of these technologies, thus fueling the growth of the market.

Europe dominated the global HUD and AR HUD devices and material market in 2023. The aerospace and defense sectors in the UK are closely related. Leading domestic firms in the UK include Rolls-Royce, BAE Systems, Cobham, GKN, Meggitt, QinetiQ, and Ultra Electronics. These companies play a vital role in the UK market of HUD and AR HUD devices and materials. In Germany, the demand for HUDs and AR HUDs in the aerospace industry has increased as a result of Kyocera, one of the major participants in this market, introducing a new range of high-performance LCD panels specifically made for aircraft head-up displays. Germany is home to important automakers including BMW, Mercedes Benz, and Audi. To increase the safety of vehicles and drivers, they are modernizing their technology and ramping up the production of passenger cars. The Italian Ministry of Defense announced the purchase of 20 surveillance drones for $951 million. The need for head-up displays in the aircraft industry is anticipated to increase as investments in that industry increase.

There is a tremendous need for linked automobiles that offer superior safety, convenience, comfort, and entertainment. Consumers are increasingly leaning toward premium cars with integrated HUD systems as a result of increased consumer awareness of cars. HUD is becoming more popular among buyers of automobiles as their market awareness improves and their costs decrease. To support the further all-around popularization of HUD products, it is crucial to understand the consumer demand's pain spots and to foster consumers' market knowledge and consuming behaviors. A Head-Up-Display (HUD) places information right in the line of sight, where you need it. Drivers can focus more on driving by looking forward and getting all the necessary information, such as speed, warning signals, and indication arrows for navigation, without having to look down at the instrument cluster or secondary display. This may reduce the likelihood of accidents. However, this innovation has gradually found its way into the car sector and is now considered one of the leading driver-aid systems. 

A constantly developing technology, augmented reality-based remote support enables local workers and remote experts to cooperate and get visual instructions during their shared activity. There are many industrial uses for augmented reality (AR), but remote assistance is one of the most well-known and extensively researched use cases. Sensors are being used to scan real-world items and space that drivers can see. AR enables superior distance estimation for drivers by utilizing simultaneous localizations, depth tracking, and sophisticated mapping technology. The gathered information is transmitted to AR smart glasses or headsets utilizing mounted projectors. Experts and engineers may immediately support or direct field personnel from remote places with the aid of AR systems. The expense of flying the specialists to the location of the issue is decreased. 

With the aid of pre-recorded AR movies and even real-time remote assistance from specialists, field workers can now tackle any circumstance. AR-based remote support simulates over-the-shoulder guidance in any emergency on aircraft, automobiles, and other moving vehicles by enabling access to knowledge and improving the effectiveness of knowledge via real-time communication.

Because of the advancement of digital technology, displays for automobiles and aircraft have transitioned from conventional CRT to liquid-crystal displays (LCDs), liquid crystal on silicon (LCoS), and digital micromirror devices (DMD). The development of the MEMS process in recent years has made it possible to use laser-based pico projectors. The markets are developing for fresh innovations. Therefore, technology is advancing quickly, and voice-activated head-up displays are just one example. The gadget can answer calls, tell the user about vehicle characteristics like tire pressure, and give instructions. An opportunity for the market for automobile head-up displays is provided by a depth-fuse 3D head-up display that uses laser-based volumetric display technology. 

Because of the constrained image projection and lens imaging sizes, the eye box of a generic virtual image HUD is not wide enough, and the projected image information is also cluttered, making it difficult for drivers to see. However, the horizontal angle of view of an eye box in laser-based volumetric displays is extended from 2.51° to 7.22°, and the size of the eye box is 31.68 cm*12.48 cm, allowing for the successful construction of a wide-view laser-based head-up display with the large-angle beam-splitting capability. It wouldn't interfere with the driver's field of vision, and the device could be readily set up and take up less room inside the car.

Evaluating augmented and virtual reality's long-term effects. Due to their stimulation of the sympathetic nervous system, which sets off the fight-or-flight reaction, augmented reality, and virtual reality (VR) can have long-lasting psychological impacts. According to a recent study, even after an AR session has ended, people's interactions in the real world are affected. For instance, people won't sit on a chair that's empty after seeing an AR-generated avatar there. Researchers worry that virtualized content presented by AR head-up displays may encourage users to act inappropriately in the real world. Immersive experiences can have a profound psychological impact on some people, possibly even triggering post-traumatic stress disorder. In the same way that head-up displays help fighter pilots keep situational awareness, augmented reality (AR) technologies appear to assist you to navigate the world safely by presenting contextual information clearly or in a way that obscures little. The psychological reliance on augmented reality can make you underestimate your reaction time, misunderstand the speed of approaching vehicles, and unconsciously neglect the dangers of real-world navigation

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the global HUD and AR HUD device and materials market. In 2023, the global HUD and AR HUD device and materials market share has been consolidated by the top ten players accounting for 93.95% of the share. Major players in the global HUD and AR HUD device and materials market are BAE Systems, Valeo, Bosch, Continental AG, Denso Corp, Collins Aerospace, Mitsubishi Electric, Nippon Seiki, Hyundai Mobis, Visteon, and others.