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Global HUD and AR HUD Device and Materials Market - Forecast(2024 - 2030)
Overview
Global HUD and AR HUD device and materials market size is forecast to reach USD $7 Billion by 2030, growing at a CAGR of 9.45% during 2024-2030. The market is propelled by expanding consumer awareness of the importance of vehicle and road safety, rising consumer desire for better vehicle experiences, and strong growth in the luxury and high-end automotive sectors, particularly in emerging markets. According to the World Health Organization, 1.3 million deaths each year are attributable to traffic-related injuries. More than 90% of these fatalities take place in developing and middle-income nations. In the next ten years, rising motorization and a lack of appropriate steps will have disastrous effects. Head-up displays can be used in place of in-vehicle displays to prevent these fatalities. All of the necessary information can be displayed on the windshield by these HUDs, which are positioned in the line of sight. This will do away with the need to constantly adjust your vision while driving and reading instrument clusters. These advantages will increase demand for vehicle head-up displays.
Report Coverage
Report “Global HUD and AR HUD Device and Materials Market– Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the global HUD and AR HUD device and materials market.
By Type: Conventional HUD, AR-Based HUD, Wind Shield-based HUD, Combined-based HUD
By Product Type: Marker Based Augmented Reality, Marker Less Augmented Reality
By Material: Photopolymer Film, Photorefractive Materials, Display Glass, Glass Functional Coatings, Light Management, Thermal Interface Materials, Flexible EMI/RFI Absorber Sheets, Bonding Materials, Cushioning Foams
By Component/Device: Video Generator, Projector/Projection Unit, Display Unit, Others
By Technology: Cathode Ray Tube, Optical Waveguide, Light-Emitting Diode, Micro Electromechanical System, Others
By Application: Automotive, Aviation, Gaming & Entertainment, Education, E-Commerce and Retail, Healthcare, Industrial and Manufacturing, Others (Sports, Ships, and Others)
By Geography: North America, South America, Europe, APAC, RoW
Key Takeaways
- The automotive sector is moving forward because AR HUDs may greatly enhance driver situational awareness by projecting images into the driver's direct line of sight that interact with and augment real-world items. Numerous significant industries are working to standardize the integration of augmented reality with artificial intelligence. The facial and location recognition software required for augmented reality to work is powered by artificial intelligence, and AR and AI technologies can collaborate to offer creative solutions for global HUD and AR HUD device and materials market
- Growing demand for pickup trucks and advancements in HUD technology will fuel industry expansion in the years to come. Head-up displays that use augmented reality will soon make driving increasingly safer and more comfortable. The HUDs of this generation provide the driver with virtual information (augmentations) in addition to the outside view of the traffic conditions in front of the car.
- The COVID-19 pandemic is expected to create a dent in the growth rate of the HUD and AR HUD Devices and Materials market in many end-use industries. This is owing to factors such as broken supply chains and a temporary shutdown of manufacturing units which has caused cut down in supply for the manufacturing companies of Automotive, Aviation, Gaming & Entertainment, Education, E-Commerce and Retail, Healthcare, Industrial, and Manufacturing, and Others (Sports, Ships and Others)
By Type - Segment Analysis
Conventional HUD dominated the global HUD and AR HUD device and materials market in 2023. The information on current conventional head-up displays is shown in 2D with a fixed orientation and at a fixed distance. This is acceptable when you are only examining a little amount of data. Information is projected using a traditional head-up display at a set range of 2 to 4 meters. Until recently, the majority of such data tended to be in a 2D orientation without 3D depth. They can only project a depth of up to 4 meters in traditional HUDs. These images are static about the information that is being updated and does not alter in terms of distance or position from the surrounding environment. A conventional HUD can typically emit a maximum brightness of 10,000 candelas per square meter. With an augmented reality system, however, this is three times higher and, at its greatest, the distance is four times larger. The alternative to the head-up display is laser-based technology. however, in the case of "conventional HUD," laser technology is dependent on a laser diode system in a picture generation unit (PGU) with a single-beam projection. This technology is primarily used for conventional HUDs, and the separation is between 2 and 4 meters. As a result, the "Conventional HUD" will expand.
By Product Type - Segment Analysis
The Marker Less Augmented Reality dominated the global HUD and AR HUD device and materials market in 2023. Markerless Augmented Reality is used to describe an AR application that can overlay 3D content onto a scene and fix it to a specific location in space without prior knowledge of the user's environment. The transition from marker-based Augmented Reality experiences to image- or QR code-based activations are now complete. Markerless augmented reality is now available on hundreds of millions of smartphones and tablets through Apple's ARKit and Google's ARCore SDKs. The use of markerless AR by retailers, educators, and game developers has resulted in the development of some incredible tools and content. The ideal method for picture identification in Augmented Reality (AR) applications is marker less. Markerless Augmented Reality is further Classified as Model-Based Tracking and Image Processing-Based.
By Material Type - Segment Analysis
Photorefractive Materials account for the largest share in the global HUD and AR HUD device and materials market in 2023. Upon illumination, photorefractive materials can reversibly change their index of refraction. They can dynamically record holograms owing to that capability, which is a crucial feature for creating an updateable holographic 3D display. These factors are expected to propel the market of Photorefractive materials in the forecast period.
By Component/Device - Segment Analysis
Display units dominated the global HUD and AR HUD device and materials market in 2023. Future head-up displays with augmented reality will contribute to even safer and more comfortable driving. The HUDs of this generation provide the driver with virtual information (augmentations) in addition to the outside view of the traffic conditions in front of the car. The AR-HUD lessens the load on the driver in a world that is getting more complicated by immediately connecting what the driver's eyes see with explanatory data. This results in a new quality of information that makes it possible for the driver to recognize their current driving situation even faster, which is crucial for increased safety and comfort. The primary elements of HUDs are display units, which enable the pilots to visualize crucial flight information for safe combat and concentrate their attention on potential conflicts or threats outside the cockpit. Companies such as Texas instruments are providing digital micromirror device that is utilized in head-up display units.
By Technology - Segment Analysis
Micro Electromechanical Systems dominated the global HUD and AR HUD device and materials market in 2023. MEMS sensors are mostly found in projection displays in vehicles and electronic devices today. MEMS-based scanning laser technology is used in Pico projectors. These days, HUD systems that make use of MEMS technology are being developed. MEMS has advantages such as high reliability, low power, small size, low manufacturing cost, and scale scalability for mass production, enabling small and low-cost Pico projectors. It can also project letters, numbers, signs, and images in displays. In 2021, Infineon Technologies AG announced a new MEMS scanner solution comprising a MEMS mirror and MEMS driver available for wearables and automotive head-up displays. Infineon’s MEMS scanner chipset enables D systems with minimum optical volume, so they can be integrated into small dashboards.
By Application - Segment Analysis
Automotive dominated the global HUD and AR HUD device and materials market in 2023. Automobile manufacturers are attempting to differentiate their vehicles from consumers by enabling more technologies that assist drivers in enhancing road safety. These are being deployed in automobiles to enhance safety through monitoring weather conditions and other factors. Since it eliminates the necessity for the driver to glance down at a traditional display panel, the AR HUD is largely an active safety feature. In the automotive sector.AR HUDs can also display information such as navigational instructions, warning lights, and engine rpm, greatly reducing the amount of time a driver has to look away from the road. The feature also has a certain tech-savvy and feel-good aspect to it.
AR Head-up displays are becoming more popular as the automotive industry expands to provide better protection and prevent deadly collisions. According to Eurostat, With an increase of 9.7% from 2015 to 2020, the number of passenger cars registered in the EU reached 250 million, with the continuous increase in sales and production of passenger cars in countries such as Europe and Japan, head-up displays will attribute huge demand from manufacturers to enhance safety, thus owing to the growth of the AR HUD market. Europe witnessed a growth of 10% and Japan’s 4.5% for passenger cars Deployment of technologically advanced products and reduction of prices for AR HUDs are resulting in the adoption of these technologies, thus fueling the growth of the market.
By Geography - Segment Analysis
Europe dominated the global HUD and AR HUD devices and material market in 2023. The aerospace and defense sectors in the UK are closely related. Leading domestic firms in the UK include Rolls-Royce, BAE Systems, Cobham, GKN, Meggitt, QinetiQ, and Ultra Electronics. These companies play a vital role in the UK market of HUD and AR HUD devices and materials. In Germany, the demand for HUDs and AR HUDs in the aerospace industry has increased as a result of Kyocera, one of the major participants in this market, introducing a new range of high-performance LCD panels specifically made for aircraft head-up displays. Germany is home to important automakers including BMW, Mercedes Benz, and Audi. To increase the safety of vehicles and drivers, they are modernizing their technology and ramping up the production of passenger cars. The Italian Ministry of Defense announced the purchase of 20 surveillance drones for $951 million. The need for head-up displays in the aircraft industry is anticipated to increase as investments in that industry increase.
Drivers – Global HUD and AR HUD Device and Materials Market
Raising Awareness of Vehicle and Passenger Safety
There is a tremendous need for linked automobiles that offer superior safety, convenience, comfort, and entertainment. Consumers are increasingly leaning toward premium cars with integrated HUD systems as a result of increased consumer awareness of cars. HUD is becoming more popular among buyers of automobiles as their market awareness improves and their costs decrease. To support the further all-around popularization of HUD products, it is crucial to understand the consumer demand's pain spots and to foster consumers' market knowledge and consuming behaviors. A Head-Up-Display (HUD) places information right in the line of sight, where you need it. Drivers can focus more on driving by looking forward and getting all the necessary information, such as speed, warning signals, and indication arrows for navigation, without having to look down at the instrument cluster or secondary display. This may reduce the likelihood of accidents. However, this innovation has gradually found its way into the car sector and is now considered one of the leading driver-aid systems.
AR-based Remote Assistance Will Boost the Market Across Industries
A constantly developing technology, augmented reality-based remote support enables local workers and remote experts to cooperate and get visual instructions during their shared activity. There are many industrial uses for augmented reality (AR), but remote assistance is one of the most well-known and extensively researched use cases. Sensors are being used to scan real-world items and space that drivers can see. AR enables superior distance estimation for drivers by utilizing simultaneous localizations, depth tracking, and sophisticated mapping technology. The gathered information is transmitted to AR smart glasses or headsets utilizing mounted projectors. Experts and engineers may immediately support or direct field personnel from remote places with the aid of AR systems. The expense of flying the specialists to the location of the issue is decreased.
With the aid of pre-recorded AR movies and even real-time remote assistance from specialists, field workers can now tackle any circumstance. AR-based remote support simulates over-the-shoulder guidance in any emergency on aircraft, automobiles, and other moving vehicles by enabling access to knowledge and improving the effectiveness of knowledge via real-time communication.
Challenges – Global HUD and AR HUD Device and Materials Market
Head-up displays can be replaced by laser-based volumetric displays
Because of the advancement of digital technology, displays for automobiles and aircraft have transitioned from conventional CRT to liquid-crystal displays (LCDs), liquid crystal on silicon (LCoS), and digital micromirror devices (DMD). The development of the MEMS process in recent years has made it possible to use laser-based pico projectors. The markets are developing for fresh innovations. Therefore, technology is advancing quickly, and voice-activated head-up displays are just one example. The gadget can answer calls, tell the user about vehicle characteristics like tire pressure, and give instructions. An opportunity for the market for automobile head-up displays is provided by a depth-fuse 3D head-up display that uses laser-based volumetric display technology.
Because of the constrained image projection and lens imaging sizes, the eye box of a generic virtual image HUD is not wide enough, and the projected image information is also cluttered, making it difficult for drivers to see. However, the horizontal angle of view of an eye box in laser-based volumetric displays is extended from 2.51° to 7.22°, and the size of the eye box is 31.68 cm*12.48 cm, allowing for the successful construction of a wide-view laser-based head-up display with the large-angle beam-splitting capability. It wouldn't interfere with the driver's field of vision, and the device could be readily set up and take up less room inside the car.
AR's Long-Term Effects on Mental Health May Limit Development
Evaluating augmented and virtual reality's long-term effects. Due to their stimulation of the sympathetic nervous system, which sets off the fight-or-flight reaction, augmented reality, and virtual reality (VR) can have long-lasting psychological impacts. According to a recent study, even after an AR session has ended, people's interactions in the real world are affected. For instance, people won't sit on a chair that's empty after seeing an AR-generated avatar there. Researchers worry that virtualized content presented by AR head-up displays may encourage users to act inappropriately in the real world. Immersive experiences can have a profound psychological impact on some people, possibly even triggering post-traumatic stress disorder. In the same way that head-up displays help fighter pilots keep situational awareness, augmented reality (AR) technologies appear to assist you to navigate the world safely by presenting contextual information clearly or in a way that obscures little. The psychological reliance on augmented reality can make you underestimate your reaction time, misunderstand the speed of approaching vehicles, and unconsciously neglect the dangers of real-world navigation
Market Landscape
Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the global HUD and AR HUD device and materials market. In 2023, the global HUD and AR HUD device and materials market share has been consolidated by the top ten players accounting for 93.95% of the share. Major players in the global HUD and AR HUD device and materials market are BAE Systems, Valeo, Bosch, Continental AG, Denso Corp, Collins Aerospace, Mitsubishi Electric, Nippon Seiki, Hyundai Mobis, Visteon, and others.
Developments:
- In April 2022, Nippon Seiki Co., Ltd launched mass production at the new company “NIPPON SEIKI POLAND Sp. Z o.o. (hereinafter NSPL). The first product is head-up displays for BMW Group.
- In February 2022, Continental AG has created a head-up display (HUD). By enabling tram drivers to pay complete attention to what is going on the road, the display solution from in-house development and production service provider Continental Engineering Services (CES) aims to make intra-urban traffic safer.
- In January 2022, Corning Inc. has launched a new glass composition to advance the development of augmented and mixed reality (AR/MR) diffractive waveguides for wearable devices. With larger, clearer digital material that produces more interesting and immersive user experiences, optical improvements built into the glass enhance the augmented reality experience.
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1. Global HUD and AR HUD Device and Materials Market- Market Overview
1.1 Definitions and Scope
2. Global HUD and AR HUD Device and Materials Market- Executive Summary
3. Global HUD and AR HUD Device and Materials Market- Landscape
3.1 Comparative analysis
3.1.1 Market Size Analysis- Top Companies
3.1.2 Product Benchmarking- Top Companies
3.1.3 Top 5 Financials Analysis
3.1.4 Patent Analysis- Top Companies
3.1.5 Pricing Analysis
4. Global HUD and AR HUD Device and Materials Market - Startup companies Scenario Premium
4.1 Top startup company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Market Sizes
4.1.4 Market Size and Application Analysis
4.1.5 Venture Capital and Funding Scenario
5. Global HUD and AR HUD Device and Materials Market– Industry Market Entry Scenario Premium
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis - Top companies
6. Global HUD and AR HUD Device and Materials Market- Market Forces
6.1 Market Drivers
6.2 Market Constraints
6.3 Porters five force model
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7. Global HUD and AR HUD Device and Materials Market -Strategic analysis
7.1 Value chain analysis
7.2 Opportunities analysis
7.3 Market life cycle
7.4 Suppliers and distributors Analysis
8. Global HUD and AR HUD Device and Materials Market– By Type (Market Size -$ Million)
8.1 Conventional HUD
8.2 AR-Based HUD
8.3 Wind Shield-based HUD
8.4 Combined-based HUD
9. Global HUD and AR HUD Device and Materials Market– By Product Type (Market Size -$ Million)
9.1 Marker Based Augmented Reality
9.1.1 Active Marker
9.1.2 Passive Marker
9.2 Marker Less Augmented Reality
9.2.1 Model-Based Tracking
9.2.2 Image Processing-Based
10. Global HUD and AR HUD Device and Materials Market– By Material (Market Size -$ Million)
10.1 Photopolymer Film
10.2 Photorefractive Materials
10.3 Display Glass
10.4 Glass Functional Coatings
10.5 Light Management
10.5.1 Cold Mirror Film
10.5.2 Reflective Polarizing Film
10.5.3 Visible Light Reflective Cover
10.5.4 Optically Clear Adhesives
10.6 Thermal Interface Materials
10.7 Flexible EMI/RFI Absorber Sheets
10.8 Bonding Materials
10.8.1 Polyethylene Foam Tape
10.8.2 VHB Tape
10.8.3 Thin Bonding Tape
10.9 Cushioning Foams
11. Global HUD and AR HUD Device and Materials Market– By Component/Device (Market Size -$ Million)
11.1 Video Generator
11.2 Projector/Projection Unit
11.2.1 Digital Light Processing Projector
11.2.2 Liquid Crystal on Silicon Projector
11.2.3 Laser Beam Steering Projector
11.3 Display Unit
11.3.1 Liquid Crystal Display
11.3.2 Digital Micromirror Device
11.3.3 Liquid Crystal on Silicon
11.3.3.1 Nematics LCoS Display
11.3.3.2 Ferroelectric LCoS Display
11.4 Others
12. Global HUD and AR HUD Device and Materials Market– By Technology (Market Size -$ Million)
12.1 Cathode Ray Tube
12.2 Optical Waveguide
12.3 Light-Emitting Diode
12.4 Micro Electromechanical System
12.5 Others
13. Global HUD and AR HUD Device and Materials Market– By Application (Market Size -$ Million)
13.1 Automotive
13.1.1 Passenger Vehicle
13.1.2 Commercial Vehicle
13.2 Aviation
13.2.1 Civil Aviation
13.2.2 Military Aviation
13.3 Gaming & Entertainment
13.4 Education
13.5 E-Commerce and Retail
13.6 Healthcare
13.7 Industrial and Manufacturing
13.8 Others (Sports, GPS)
14. Global HUD and AR HUD Device and Materials Market– By Geography (Market Size -$ Million)
14.1 North America
14.1.1 U.S.
14.1.2 Canada
14.1.3 Mexico
14.2 South America
14.2.1 Brazil
14.2.2 Argentina
14.2.3 Rest of South America
14.3 Europe
14.3.1 Germany
14.3.2 U.K.
14.3.3 Germany
14.3.4 Italy
14.3.5 France
14.3.6 Spain
14.3.7 Rest of Europe
14.4 Asia-Pacific
14.4.1 China
14.4.2 India
14.4.3 Japan
14.4.4 South Korea
14.4.5 Australia & New Zealand
14.4.6 Rest of Asia Pacific
14.5 Middle East and Africa
14.5.1 Middle East
14.5.2 Africa
15. Global HUD and AR HUD Device and Materials Market- Entropy
15.1 New Product Launches
15.2 M&A’s, Collaborations, JVs and Partnerships
16. Global HUD and AR HUD Device and Materials Market Size Analysis
16.1 Market Size by Country- Top companies
16.2 Market Size by Region- Top companies
16.3 Market Size by type of Product / Product category- Top companies
16.4 Market Size at global level- Top companies
16.5 Best Practices for companies
17. Global HUD and AR HUD Device and Materials Market- List of Key Companies by Country
18. Global HUD and AR HUD Device and Materials Market Company Analysis
18.1 Market Size, Company Revenue, Products, M&A, Developments
18.2 BAE Systems
18.3 Valeo
18.4 Bosch
18.5 Continental AG
18.6 Denso Corp
18.7 Collins Aerospace
18.8 Mitsubishi Electric
18.9 Nippon Seiki
18.10 Hyundai Mobis
18.11 Visteon and more
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