In-Car Infotainment Multimedia Systems Market - Forecast(2024 - 2030)
In-Car Infotainment Multimedia Systems Market Overview
The In-Car Infotainment Multimedia Systems Market size is estimated to reach
$31.5 billion by 2027, growing at a CAGR of 8.3% during the forecast period
2022-2027. This market growth is attributed to factors like increasing demand
for comfortable & safety features with connectivity modules in vehicles, technological
advancements in the safety solutions such as smartphone integration, touch screen display, button panel and so on. The level of safety
and comfort in passenger vehicles has grown as a result of the incorporation of
advanced features like heads-up display, voice commands and graphic user
interfaces systems. The increasing popularity of connected cars, combined
with cloud technology, growing preference for implementation of heads-up display in
commercial vehicles and increasing
government initiatives towards telematics and e-call services,
are some of the major factors set to transform the in-car infotainment multimedia
systems industry outlook in the coming time.
In-Car Infotainment Multimedia Systems Market Report Coverage
The report: “In-Car Infotainment Multimedia Systems
Market Report– Forecast (2022-2027)”, by IndustryARC, covers an in-depth
analysis of the following segments in the In-Car Infotainment Multimedia Systems Market.
Key Takeaways
- Display Unit segment in the In-Car Infotainment market is analyzed to grow at the highest rate during the forecast period 2022-2027, owing to growing adoption of sophisticated entertainment & safety features in vehicles, rising utilization of rear-view cameras & information displays and so on.
- In-Car Infotainment Multimedia Systems for passenger vehicles is analyzed to witness the fastest growth during 2022-2027, owing to the factors such as increasing popularity of private transportation, rising adoption of utility cars like crossovers, SUVs and so on.
- APAC region is anticipated to grow at the highest rate in the In-Car Infotainment Multimedia Systems market during the forecast period 2022-2027, owing to increasing demand towards passenger cars, along with rising consumer preferences for the safety & comfort, and so on.
- Rising Adoption of Connected Car Technologies coupled with Cloud Services along with Government Initiatives to promote Telematics and E-call Services is analyzed to significantly drive the market growth of In-Car Infotainment Multimedia Systems during the forecast period 2022-2027.
In-Car Infotainment Multimedia Systems Market Value Share, by Region, 2021 (%)
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In-Car Infotainment Multimedia Systems
Market Segment Analysis- By Product Type
Display
Unit segment in the In-Car Infotainment market is analyzed to grow at the
fastest rate of 9.2% during the forecast period 2022-2027, attributed to increasing
adoption of sophisticated entertainment & safety features in
vehicles, growing use of rear-view cameras & information displays and
so on. Display units provide features such as driver assistance, touch
screen display, button panel and heads up display. The display units
enhance the driving ability of the user by displaying situation-specific
information on the windshield of the car. In September 2021, Qualcomm Technologies, Inc.
in collaboration with Google and Renault Group launched an automotive cockpit
platform, named Megane E-TECH Electric for advanced electric vehicles. This
platform provided an advance infotainment system with small-sized touchscreen
infotainment displays with audio, visual & navigational functions as well
as button panel for driver and passenger comfort. These factors are set to
accelerate the growth of display unit segment, positively impacting the in-car infotainment market size.
In-Car Infotainment Multimedia Systems
Market Segment Analysis- By Application
In-Car Infotainment Multimedia Systems for passenger vehicles is analyzed
to witness the fastest growth with a CAGR of 10.6% during 2022-2027,
owing to the factors such as increasing popularity of private
transportation, rising adoption of utility cars like crossovers, SUVs and so on.
Additionally, growing use AI & IoT
technologies in automobiles, rising demands to improve comfort & safety
features in the vehicles is leading to increased research & advancements for
in-car infotainment multimedia systems industry. Integration of advanced features
such as gesture control & voice commands systems coupled with rising
demand for luxury & premium cars are
expected to increase the demand for in-car infotainment systems. In June 2022,
Maruti Suzuki launched Brezza, a
compact SUV with advanced features like touchscreen infotainment system. The
infotainment system was developed in collaboration with Toyot & will display
information such as speed, directions, fuel economy and time. Such
factors can further contribute towards accelerating the market demand for In-Car Infotainment Multimedia for passenger
vehicles in the coming time.
In-Car Infotainment Multimedia Systems
Market Segment Analysis- By
Geography
APAC region is anticipated to grow with the highest CAGR of 11.4% in the In-Car Infotainment Multimedia Systems market during the forecast period 2022-2027, attributing to the increasing demand of passenger cars, consumer preferences for the safety & comfort, growing disposable income of the middle-class population in the region and so on. Additionally, increasing sale of premium cars & electric vehicles, increasing preferences for advanced infotainment systems with smartphone connectivity & IoT technologies are some of the major factors driving the growth of in-car infotainment multimedia systems in the region. Companies are focusing on developing applications that provide real-time traffic information & parking updates to ensure safety of the drives and government mandates on reducing roadside fatalities are the key drivers of the industry. In April 2022, LIZHI INC. launched an in-car audio product in collaboration with Xiaomi Quick App Platform. It provides premium podcast content and interactive audio experiences to the large customer base of the company. It will enhance interactive audio experiences for automotive users by utilising LIZHI's real-time communication (RTC) technology for audio and video streaming. These developments are further set to influence the In-Car Infotainment Multimedia Systems industry outlook within APAC markets.
In-Car Infotainment Multimedia Systems Market Drivers
Rising Adoption of Connected Car Technologies coupled with Cloud Services is Accelerating the Demand for In-Car Infotainment Multimedia Systems:
Widespread adoption of connected cars, combined with cloud
technology act as a major factor driving the growth of In-Car
Infotainment Multimedia Systems market. Factors such as increasing amount of data,
use of advanced features in vehicles, and the expansion of telecommunication
infrastructure is significantly accelerating adoption of cloud technologies. Connected vehicles use automotive platform integrated with
cloud technologies to identify drivers, other vehicles and road infrastructure.
These services allow automotive dealers, fleet operators as well as drivers to
increase operational efficiency & safety, through automating certain
functions by analyzing valuable data produced by vehicle. According to a report published by Forbes in April 2021,
analysts had forecasted that global sales of connected vehicles will reach 76.3
million units within two years. It further stated that nearly 70% of new
light-duty cars and trucks will be sold with inbuilt connectivity, with around
90% from the U.S. In February 2022,
Maruti Suzuki launched the new generation Baleno premium with connected car
technology. The Maruti Baleno will be coupled with the Suzuki Connect app which will provide customers with a variety of smart features. It contains
Amazon Alexa voice commands features and more than Forty connectivity
modules. Such factors will help in propelling the market demand toward In-Car
Infotainment Multimedia Systems industry in the long run.
Government Initiatives to promote Telematics and E-call Services are Driving the Demand for In-Car Infotainment Multimedia Systems:
Government
initiatives towards encouraging remote monitoring and e-call services are
driving the growth of the In-Car Infotainment Multimedia Systems market. The
integration of advanced AI with telematics facilitates collision warning,
helps in driver monitoring along with ease in driver identification, gives anti-distraction
warnings, cell phone usage notification, and so on. These details are used by
enterprises to support their drivers and ensure their safety. Additionally,
telematic data reduces damage to vehicles and lowers the collision rate. Such information can be utilized to defend drivers from false claims
and can provide assistance in the quick resolution of claims. According to the
National Highway Traffic Safety Administration, traffic fatalities in the
United States increased to 42,915 in 2021, following a significant increase in
2020. These findings highlighted importance of implementing
advanced telematic technologies in order to improve driver safety and
security. In January 2021, Qorvo, Inc. launched an integrated emergency calling
switch with connectivity modules for automobiles. It included features such as
high linearity, low loss, and compact routing switch capable of replacing need
for multiple discrete devices ensuring emergency communications. This will
reduce emergency response times and increase vehicle safety in a variety of
ways. Such factors are set to accelerate the market growth towards In-Car
Infotainment Multimedia Systems industry in the coming time.
In-Car Infotainment Multimedia Systems Market Challenges
Security Concerns associated with the Adoption of In-Car Infotainment Multimedia Systems
is Restraining the Market Growth:
The vulnerability of in-car infotainment systems to security breaches acts
as one of the major factors impeding the growth of in-car infotainment multimedia
systems market. Attacking safety-critical circuits connected to the in-vehicle network is
possible via the infotainment system. With access to a car's in-vehicle
network, hackers can gain complete control over the vehicle, including the
ability to accelerate, apply or release the brakes, as well as lock or unlock
the doors. Additionally, a variety of user applications are supported by
in-vehicle infotainment systems, comprising of social network access
and web browsing tools. These features increase the vulnerability of the
in-car infotainment multimedia system to the security attacks. According to a report published in 2022 by
Cybersecurity Insider, Gabriel Cirlig, a researcher at the California-based
security company Ixia, found that automotive infotainment systems can leak
critical data to hackers as they are not developed using modern software
security techniques. It was also discovered that information such as call
history, contacts, text messages, emails and phone videos were stored on
the infotainment unit in plain text format regardless of whether Apple Car Play
or Android was connected. Moreover, there were claims that automotive
infotainment systems can be readily compromised by cybercriminals as these
devices can easily be hacked by online criminals. These factors have been
eventually creating an adverse impact on the growth of in-car infotainment
multimedia system market size over time.
In-Car Infotainment Multimedia Systems Industry Outlook
Product launches,
acquisitions and R&D activities are key strategies adopted by players in
the In-Car Infotainment Multimedia Systems
Market.
The top 10
companies in the in-car infotainment multimedia systems market are:
- Continental AG
- Harman International
- Panasonic Corporation
- Alpine Electronics, Inc.
- Denso Corporation
- Pioneer Corporation
- Visteon Corporation
- Clarion Co. Ltd.
- Delphi Automotive PLC
- Sony Corporation
Recent Developments
- In May 2022, Alpine launched a premium car audio system with the goal of providing a live audio experience. It offers excellent Digital signal processing, high-resolution audio quality and body made of carbon-reinforced plastic that enables seamless audio playback without any disturbances.
- In October 2021, Sony Launched XAV-AX8100, an in-car Media Receiver for improved connectivity and Navigation Experience. It offers unique features and powerful sound. The XAV-AX8100 is an improved version of the XAV-AX8000 that has the same sophisticated design, seamless utility and smart features with HDMI connectivity.
- In July 2020, Pioneer launched a detachable infotainment system SDA-835TAB. It has an 8" capacitive screen with excellent resolution and audiophile sound quality. Additionally, it has wide usability as it can be used both inside and outside of the car.
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