Taiwan Professional Hair Care Market Overview
Hair care products are applied to provide natural solutions for common problems such as itchy scalp, hair loss, dandruff, frizzy hair, split ends, and so on. They are also used for hair styling, hair cleansing, and conditioning. The Taiwan Professional Hair Care market is estimated to surpass $150.9m by 2023, growing at an estimated GAGR of 1.5% from 2018 to 2023. The market is growing owing to increase in demand for organic plant extract hair products.
Taiwan Professional Hair Care Market Outlook
In Taiwan, there are roughly 34,543 hair salons, of which 22,020 hair salons offer professional hair care services from washing, shampooing and conditioning, coloring, straightening, and perming to re-bonding, and so on. The price of these services varies depending upon the hair type, length of the hair, products preferred, and also by type of salon. The top 9 major cities account for 58% of the total number of hair salons in Taiwan. The larger Taiwan hair salon service market was valued at $1.8 billion in 2017. Hair coloring and styling are the other major hair services opted by the consumers in Taiwan. The Professional Hair Care Market in Taiwan was valued at $138m in 2017 and is estimated to grow at a CAGR of 1.53% during the forecast period 2018–2023.
Taiwan Professional Hair Care Market Growth Drivers
The market is majorly driven by the increase in demand for organic plant extract hair products. Increase in living standards and income along with changes in consumption patterns over the last several decades in Taiwan has given rise to a lucrative market for professional hair care products. Blogging and high social media activity by celebrities and style icons on websites such as Facebook, Instagram, Twitter and YouTube will greatly influence people to follow their styles, and contribute to the growth of the market.
Taiwan Professional Hair Care Market Challenges
Increasing competition and price wars between the owners of the salons makes them move to cheaper professional hair care brands to improve their margins. Also sometimes, the presence of many domestic cosmetics manufacturers and contract manufacturers leads to a parallel market for fake products.
Taiwan Professional Hair Care Market Research Scope
The base year of the study is 2015, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the Taiwan professional hair care market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the various types of professional haircare products for different categories, and their different sales channels.
Taiwan Professional Hair Care Market Report: Industry Coverage
Category in Taiwan Professional Hair Care Market: Coloring, Perming & Straightening, Shampoo & Conditioning and Styling
Sales Channels in Taiwan Professional Hair Care Market: Back bar and take home
Taiwan Professional Hair Care Market Key Players Perspective
Some of the key players mentioned in this report are L’Oreal Group, Kao Corporation, Procter & Gamble Co Ltd, and Henkel AG & Co Ltd.
Taiwan Professional Hair Care Market Trends
- Demand for hair coloring products from the aging population to cover grey strands has opened up immense opportunities for the market.
- The improved living standards of people provides significant opportunities for hair care product manufacturers.