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Public Cloud Market - By Service Type [Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service], By Organization Size [Large Enterprises & Small and Medium Enterprises (SMEs)], By Industry Vertical, By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030
Public Cloud Market Overview:
Public Cloud Market size is estimated to reach $1.6 trillion by 2030, growing at a CAGR of 16.2% during the forecast period 2023-2030. Rapidly increasing digital transformation among industries, cost savings as companies don't need to invest in infrastructure, being easily scalable and flexible, and ease of use by any industry or any individual are propelling the public cloud market's growth.
Since COVID-19 began, 61% of businesses migrated their work to the cloud in 2020 alone. Public cloud services offer cost savings compared to traditional on-premises IT infrastructure, as companies only pay for the resources used and there is no need to invest in expensive hardware and software. It lets businesses quickly and easily increase or decrease their computing resources based on changing their needs. Public cloud services are accessible from any Internet-connected location. This allows working remotely and collaborating with others possible. Public cloud service providers are continuously innovating and releasing new services, which can assist businesses in staying ahead of the competition and assist organizations in protecting critical data.
Market Snapshot:
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Public Cloud Market - Report Coverage:
The “Public Cloud Market Report - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Public Cloud Market.
| Attribute | Segment |
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By Service Type |
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By Organization Size |
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By Industry Vertical |
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By Geography |
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COVID-19 / Ukraine Crisis - Impact Analysis:
• The outbreak of COVID-19 caused widespread disruption across various industries, forcing companies to adopt remote work and online services to maintain business continuity. As businesses attempted to harness the scalability and flexibility of public cloud platforms to support their digital transformation efforts, demand for cloud services increased. As a result, the public cloud market expanded significantly, with prominent providers such as Amazon, Azure, and GCP experiencing increased demand for their services. Businesses who had already been using cloud services before to the pandemic were able to quickly scale up their operations to meet the additional needs, while others hastened their cloud adoption plans in order to offer remote work and digital services. The pandemic has highlighted the relevance of digital transformation and cloud computing in today's business landscape, and the public cloud market is likely to expand in the post-pandemic future.
∙ Ukraine's ongoing conflict with Russia has implications for the public cloud market. Due to economic sanctions and political instability, some cloud service providers have scaled back operations or delayed investments in the Ukrainian market as geopolitical tensions continue to rise. Nevertheless, the crisis has increased demand for cloud services as firms in Ukraine and surrounding regions seek to modernize their IT infrastructure and move to digital operations less prone to physical disruption. This has created an opportunity for public cloud providers to extend their services in the region and fulfill rising demand.
Key Takeaways:
∙ Fastest Growth of Asia Pacific Region
Geographically, in the global public cloud market share, Asia Pacific is analyzed to grow with the highest CAGR of 17% during the forecast period of 2023–2030. The increasing number of small and medium-sized enterprises (SMEs), favorable government policies, and advancements in cloud technology are all driving the Public Cloud Market in the Asia Pacific region.
Furthermore, the APAC region belongs to some of the world's fastest-growing economies, including China, India, and Southeast Asia, which will boost the region's Public Cloud market growth. For instance, in November 2022, Amazon announced it would invest $4.4 billion in the South Asia region by 2030 to widen its cloud market.
∙ SME's Dominates the Public Cloud Market
According to the public cloud market analysis, small and medium-sized companies (SMEs) would own 59.1% of the market in 2022. This is due to the CSPs' flexible pricing, which eliminates the need for expensive hardware, maintenance, and updates. Small and medium-sized businesses (SMEs) can use public cloud services to scale up and down as needed, gain access to expertise and infrastructure, and protect their data with modern security measures.
∙ Big Data and Analytics Drives the Market
Big data refers to the huge and complex data sets generated by enterprises, while analytics is the process of analysing and understanding this data in order to obtain insights and make better decisions. Public cloud providers offer a wide range of services that empower businesses to efficiently handle and analyze extensive amounts of data. These services encompass storage, processing capabilities, and analytical tools, enabling organizations to effectively manage and derive insights from their data. These technologies can assist businesses in identifying patterns and trends, optimizing processes, improving customer experiences, and discovering new opportunities.
For instance, a survey done by BCG in 2019 found that an Australian airline was able to save US$40 million in annual fuel costs by using cloud-based analytics to simulate tens of thousands of flight patterns and create more efficient routes.
∙ PaaS Segment to Register the Fastest Growth
In the Public Cloud Market analysis, the Platform as a Service (PaaS) segment is estimated to grow at the highest CAGR of 17.1% during the forecast period. PaaS delivers pre-built tools and services to developers, allowing them to design, test, and deploy applications more efficiently than IaaS or SaaS. IaaS and SaaS are more general-purpose, meaning developers must spend more time configuring and managing the infrastructure or software.
∙ Security and Privacy as a Major Challenge
A report published by Check Point in 2022 states that 27% of organizations have experienced a public cloud security incident, up 10% from last year. The issue of security and privacy is one of the most significant challenges in the public cloud business. As more enterprises migrate their data and applications to the cloud, they must guarantee that sensitive information is protected and comply with data privacy laws and regulations. This issue worsens because public cloud providers often have several clients sharing the same infrastructure, raising the risk of data breaches and cyber-attacks.
Public Cloud Market Share (%) By Region, 2022
Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Public Cloud Market. The top 10 companies in this industry are listed below:
1. Amazon, Inc.
2. Microsoft Corporation
3. Salesforce, Inc.
4. Google LLC.
5. SAP SE
6. VMware, Inc.
7. IBM Corporation
8. Oracle Corporation
9. Alibaba Group Holding Limited
10. Adobe Systems Inc.
Scope of the Report:
| Report Metric | Details |
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Base Year Considered |
2022 |
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Forecast Period |
2023–2030 |
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CAGR |
16.2% |
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Market Size in 2030 |
$1.6 trillion |
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Segments Covered |
Service Type, Organization Size, Industry Vertical, Geography |
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Geographies Covered |
North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
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Key Market Players |
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1. Public Cloud Market - Overview
1.1. Definitions and Scope
2. Public Cloud Market - Executive Summary
3. Public Cloud Market - Comparative Analysis
3.1. Company Benchmarking - Key Companies
3.2. Global Financial Analysis - Key Companies
3.3. Market Share Analysis - Key Companies
3.4. Patent Analysis
3.5. Pricing Analysis
4. Public Cloud Market - Start-up Companies Scenario
4.1. Key Start-up Company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Venture Capital and Funding Scenario
5. Public Cloud Market – Market Entry Scenario Premium
5.1. Regulatory Framework Overview
5.2. New Business and Ease of Doing Business Index
5.3. Case Studies of Successful Ventures
6. Public Cloud Market - Forces
6.1. Market Drivers
6.2. Market Constraints
6.3. Market Challenges
6.4. Porter's Five Force Model
6.4.1. Bargaining Power of Suppliers
6.4.2. Bargaining Powers of Customers
6.4.3. Threat of New Entrants
6.4.4. Rivalry Among Existing Players
6.4.5. Threat of Substitutes
7. Public Cloud Market – Strategic Analysis
7.1. Value Chain Analysis
7.2. Opportunities Analysis
7.3. Market Life Cycle
8. Public Cloud Market – By Service Type (Market Size – $Million/$Billion)
8.1. Infrastructure-as-a-Service (IaaS)
8.2. Platform-as-a-Service (PaaS)
8.3. Software-as-a-Service (SaaS)
8.4. Others
9. Public Cloud Market – By Organization Size (Market Size – $Million/$Billion)
9.1. Large Enterprises
9.2. Small and Medium Enterprises (SMEs)
10. Public Cloud Market – By Industry Vertical (Market Size – $Million/$Billion)
10.1. Banking, Financial Services and Insurance
10.2. Government
10.3. Manufacturing
10.4. IT and Telecommunication
10.5. Healthcare
10.6. Retail and Ecommerce
10.7. Energy and Utilities
10.8. Others
11. Public Cloud Market – By Geography (Market Size – $Million/$Billion)
11.1. North America
11.1.1. The U.S.
11.1.2. Canada
11.1.3. Mexico
11.2. Europe
11.2.1. UK
11.2.2. Germany
11.2.3. France
11.2.4. Italy
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Asia-Pacific
11.3.1. China
11.3.2. India
11.3.3. Japan
11.3.4. South Korea
11.3.5. Australia & New Zealand
11.3.6. Rest of Asia-Pacific
11.4. South America
11.4.1. Brazil
11.4.2. Argentina
11.4.3. Chile
11.4.4. Colombia
11.4.5. Rest of South America
11.5. Rest of the World
11.5.1. Middle East
11.5.2. Africa
12. Public Cloud Market – Entropy
13. Public Cloud Market – Industry/Segment Competition Landscape
13.1. Market Share Analysis
13.1.1. Market Share by Product Type – Key Companies
13.1.2. Market Share by Region – Key Companies
13.1.3. Market Share by Country – Key Companies
13.2. Competition Matrix
13.3. Best Practices for Companies
14. Public Cloud Market – Key Company List by Country Premium
15. Public Cloud Market - Company Analysis
15.1. Amazon, Inc.
15.2. Microsoft Corporation
15.3. Salesforce, Inc.
15.4. Google LLC.
15.5. SAP SE
15.6. VMware, Inc.
15.7. IBM Corporation
15.8. Oracle Corporation
15.9. Alibaba Group Holding Limited
15.10. Adobe Systems Inc.
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The Public Cloud Market is projected to grow at 16.2% CAGR during the forecast period 2023-2030.
Global Public Cloud Market size is estimated to be $565 billion in 2023 and is projected to reach $1.6 trillion by 2030
The leading players in the Public Cloud Market are Amazon, Inc., Microsoft Corporation, Salesforce, Inc., Google LLC., SAP SE, VMware, Inc., IBM Corporation, Oracle Corporation and others.
Technologies such as artificial intelligence and machine learning, virtual cloud desktops, serverless computing, automation, hybrid clouds, edge computing, and disaster recovery are some of the major Public Cloud Market trends in the industry which will create growth opportunities for the market during the forecast period.
Increasing adoption of remote work, flexible pricing model of cloud services of Public Cloud are the driving factors of the market.